Cheese It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cheese It sales on Amazon US totaled 469,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $2,977,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.8% of unit volume and 47.7% of revenue, while a typical listing is priced at $6.30. The keyword itself pulled 24,766 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the cheese it Top 50 moved 5,580,500 units and $36,801,984 in cumulative sales — an average of 465,042 units and $3,066,832 per month. Monthly throughput topped out at 519,000 units in June 2026 and dipped to 341,000 in May 2026, leaving the latest reading 2.4% lower than August 2025.
Cheese It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
469K
▼ 9.6% MoM
Monthly Revenue 2026/07
$3M
▼ 14.9% MoM
Top 10 Market Share 2026/07
44.8%
Cheese It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cheese it listing on Amazon US in July 2026 is ASIN B082N7TPQP (Brand: Ritz), which sold 50,000 units at $5.98 apiece — equal to 10.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $1,419,300 in July 2026 — 44.8% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cheese It' on Amazon
July 2026
Is 44.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082N7TPQP
Ritz RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B01BXU1RV6
NABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
B06XD2VJL8
Annie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
20K
▲ 0.0%vs. prior month
$78.8K
latest month
12-month trend
B000QG1TIU
Boursin Garlic & Fine Herbs Cheese, Artisan fresh cheeses, 5.2 Ounce
20K
▲ 0.0%vs. prior month
$104.2K
latest month
12-month trend
B075Y8541P
Amazon Grocery, Colby Jack Cheese Snack Sticks, 10 Oz, 12 Ct
20K
▲ 0.0%vs. prior month
$56.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cheese It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ritz is the best-performing cheese it brand in July 2026, moving 50,000 units across 1 ASIN for 23.8% of Top 10 volume. NABISCO follows with 30,000 units (14.3%), ahead of Goldfish on 30,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $8.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ritz
1 ASIN in Top 10
23.8%
Units
50K
Revenue
$299K
Avg. price
$5.98
B082N7TPQP
$5.98·★4.8·37.4K revsRitz RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
Units sold50K
NABISCO
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$293.4K
Avg. price
$8.87
B01BXU1RV6
$8.87·★4.8·29.2K revsNABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs
Units sold30K
Goldfish
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$283.5K
Avg. price
$8.76
B079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30K
Trending Cheese It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07TQ99WFC leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B002OTOMMM close behind at ▲ 50.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TQ99WFC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack (42 Packs)
Price
$20.99
Rating
4.7
Reviews
15.2K
Latest month sales
B002OTOMMM
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original, 7oz Box (1 Box)
Price
$2.77
Rating
4.7
Reviews
3.7K
Latest month sales
B07W1WVWV7
Amazon Brand – Happy Belly White Cheddar Cheese Cracker, 12.4 ounce
Unlock to view ASIN details and product titles
Price
$2.58
Rating
4.0
Reviews
6.7K
Latest month sales
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