Smores Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smores sales on Amazon US totaled 168,100 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $1,332,197 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 31.4% of revenue, while a typical listing is priced at $10.86. The keyword itself pulled 24,477 Amazon queries over the same period (▼ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the smores Top 50 moved 1,929,300 units and $16,606,618 in cumulative sales — an average of 160,775 units and $1,383,885 per month. Monthly throughput topped out at 214,400 units in December 2025 and dipped to 109,000 in May 2026, leaving the latest reading 10.1% higher than August 2025.
Smores Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.1K
▼ 18.8% MoM
Monthly Revenue 2026/07
$1.3M
▼ 17.4% MoM
Top 10 Market Share 2026/07
52.9%
Smores Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smores listing on Amazon US in July 2026 is ASIN B01M5K1APR (Brand: Chobani), which sold 10,000 units at $0.99 apiece — equal to 5.9% of every unit tracked in this report.
The Top 10 ASINs account for 89,000 units and $417,930 in July 2026 — 52.9% of unit volume and 31.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smores' on Amazon
July 2026
Is 52.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01M5K1APR
Chobani Flip® Low-Fat Greek Yogurt Chocolate S'more S'mores 4.5oz
10K
▼ 50.0%vs. prior month
$13.5K
latest month
12-month trend
B0014E6IV6
HERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
10K
▲ 0.0%vs. prior month
$61.2K
latest month
12-month trend
B0055B5DYW
Annie's Organic Honey Graham Crackers, 14.4 oz | 10g Whole Grain Per Serving, No Artificial Flavors or Synthetic Colors, No High-Fructose Corn Syrup
10K
▲ 0.0%vs. prior month
$53.5K
latest month
12-month trend
B0CJ27MKTZ
Honey Maid Graham Crackers, Lunch Snacks, Party Size, 28.8 oz | 8g Whole Grain Per 30g Serving, Made with Real Honey, No High Fructose Corn Syrup
10K
▼ 50.0%vs. prior month
$69.3K
latest month
12-month trend
B076CQWW3R
Drizzilicious S'more's Bites Mini Rice Cakes, 4 OZ
10K
▲ 0.0%vs. prior month
$38.6K
latest month
12-month trend
B07VDKMGPM
MalloMe Smores Sticks for Fire Pit Long - Marshmallow Roasting Sticks Smores Kit - Smore Skewers Hot Dog Fork Campfire Cooking Equipment, Camping Essentials S'mores Gear Outdoor Accessories 32" 5 Pack
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smores Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing smores brand in July 2026, moving 16,000 units across 2 ASINs for 18.0% of Top 10 volume. Jet-Puffed follows with 13,000 units (14.6%), ahead of Chobani on 10,000 units (11.2%).
Volume is spread across 8 brands, with the top three holding 43.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $0.99 to $3.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
2 ASINs in Top 10
18.0%
Units
16K
Revenue
$53.3K
Avg. price
$3.44
B07D6SXGY4
$2.18·★4.7·4.2K revs365 by Whole Foods Market, Large Marshmallows, 10 Ounce
Units sold9KB0B8P2GCMN
$4.69·★4.5·429 revs365 by Whole Foods Market Graham Crackers, 14.4 Ounce
Units sold7K
Jet-Puffed
2 ASINs in Top 10
14.6%
Units
13K
Revenue
$28.7K
Avg. price
$2.38
B000VDSYJU
$1.98·★4.7·3.9K revsJet-Puffed Marshmallows, 12 oz Bag | Sweet & Fluffy, a Fat-Free Dessert Topping, Perfect for S'mores, Rice Cereal Treats & Hot Chocolate
Units sold7KB07HNZFMPL
$2.78·★4.8·3K revsJet-Puffed Marshmallows, S'more Vanilla, 21 oz Bag | S'more Marshmallows with a Square Shape, Sweet & Fluffy, Fat-Free, Perfect for S'mores, Treats & Hot Chocolate
Units sold6K
Chobani
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$13.5K
Avg. price
$0.99
B01M5K1APR
$0.99·★4.7·6.3K revsChobani Flip® Low-Fat Greek Yogurt Chocolate S'more S'mores 4.5oz
Units sold10K
Trending Smores Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07K7566CZ leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0B392DTP3 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07K7566CZ
Golden Grahams S'mores Cereal Treat Bars, Value Pack, 16 ct, 16.96 oz | Graham Cereal, Marshmallows and Chocolatey Chips in Every Bar. Good Source of Calcium, 120 Calories, Individually Wrapped
Price
$5.82
Rating
4.4
Reviews
2.9K
Latest month sales
B0B392DTP3
10 Pcs Marshmallow Roasting Sticks for Fire Pit Long 32Inch, Smores Sticks Skewers, Smores Kit for Fire Pit, Premium Telescoping Hot Dog Roasting Sticks for Campfire Accessories Outside Camping VOPTON
Price
$9.99
Rating
4.6
Reviews
2.9K
Latest month sales
B0F24JWQVX
365 by Whole Foods Market S'mores Cookie Sandwich Creme, 12.5 OZ
Unlock to view ASIN details and product titles
Price
$2.45
Rating
4.1
Reviews
53
Latest month sales
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