Air Fryer Oven Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Fryer Oven sales on Amazon US totaled 94,750 units in July 2026 (▼ 41.3% vs. the prior month), generating an estimated $13,414,223 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.9% of unit volume and 67.2% of revenue, while a typical listing is priced at $190.18. The keyword itself pulled 28,619 Amazon queries over the same period (▼ 27.7% MoM).
Zooming out to the 12-month window ending July 2026, the air fryer oven Top 50 moved 1,498,000 units and $210,143,614 in cumulative sales — an average of 124,833 units and $17,511,968 per month. Monthly throughput topped out at 259,000 units in November 2025 and dipped to 53,350 in May 2026, leaving the latest reading 3.3% higher than August 2025.
Air Fryer Oven Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
94.8K
▼ 41.3% MoM
Monthly Revenue 2026/07
$13.4M
▼ 46.5% MoM
Top 10 Market Share 2026/07
74.9%
Air Fryer Oven Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air fryer oven listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 21.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 71,000 units and $9,019,610 in July 2026 — 74.9% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Fryer Oven' on Amazon
July 2026
Is 74.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B0CKLXZRMC
BLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
6K
▼ 40.0%vs. prior month
$368K
latest month
12-month trend
B09HSWBTN4
Cuisinart Air Fryer Toaster Oven, 1800W, 8-in-1 with Air Fry, Convection, Broil & Warm, 0.6 Cubic Feet, 60-Minute Timer, TOA-70NAS, Stainless Steel | Stainless steel air fryer toaster oven combo with heat range to 450°F, toasts 6 bread slices & bakes 12 " pizza, TOA-70NAS
6K
▼ 40.0%vs. prior month
$993.8K
latest month
12-month trend
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Best Air Fryer Oven Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing air fryer oven brand in July 2026, moving 21,000 units across 3 ASINs for 29.6% of Top 10 volume. Cosori follows with 20,000 units (28.2%), ahead of BLACK+DECKER on 9,000 units (12.7%).
With 7 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $72.99 to $161.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
3 ASINs in Top 10
29.6%
Units
21K
Revenue
$2.9M
Avg. price
$161.64
B0CSZ7WBYW
$89.99·★4.7·8.4K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$234.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB089TQWJKK
$159.94·★4.8·25K revsNinja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey | Air fry, roast, broil, bake, reheat, dehydrate, 2 independent baskets, Smart Finish, Match Cook
Units sold3K
Cosori
1 ASIN in Top 10
28.2%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.4K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
BLACK+DECKER
2 ASINs in Top 10
12.7%
Units
9K
Revenue
$600.3K
Avg. price
$72.99
B0CKLXZRMC
$65.99·★4.1·6.8K revsBLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
Units sold6KB0B4T992R8
$79.99·★4.2·1.7K revsBLACK+DECKER 6-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Large toaster oven with air fry, EvenToast technology and room for six slices or a 12-inch pizza.
Units sold3K
Trending Air Fryer Oven Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B089TQWJKK booked 3K units at $159.94, with ▼ 25.0% MoM change. On the growth side, B0GYN5ZR8F leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B089TQWJKK
Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey | Air fry, roast, broil, bake, reheat, dehydrate, 2 independent baskets, Smart Finish, Match Cook
Price
$159.94
Rating
4.8
Reviews
25K
Latest month sales
B0B4T992R8
BLACK+DECKER 6-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Large toaster oven with air fry, EvenToast technology and room for six slices or a 12-inch pizza.
Price
$79.99
Rating
4.2
Reviews
1.7K
Latest month sales
B0GYN5ZR8F
OSTBA French Door Air Fryer Toaster Oven Combo, 24QT 10-in-1 Oven | 1700W Heating, Adjustable Fan Speed, Rotisserie Function, 102-Recipe Book, Removable Crumb Tray, Stainless Steel Finish
Unlock to view ASIN details and product titles
Price
$109.99
Rating
4.1
Reviews
54
Latest month sales
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