Small Hair Ties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Hair Ties sales on Amazon US totaled 347,000 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $2,100,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.6% of unit volume and 35.2% of revenue, while a typical listing is priced at $6.09. The keyword itself pulled 34,387 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the small hair ties Top 50 moved 3,654,650 units and $21,707,098 in cumulative sales — an average of 304,554 units and $1,808,925 per month. Monthly throughput topped out at 358,500 units in December 2025 and dipped to 184,700 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Small Hair Ties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
347K
▼ 1.4% MoM
Monthly Revenue 2026/07
$2.1M
▲ 1.0% MoM
Top 10 Market Share 2026/07
34.6%
Small Hair Ties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small hair ties listing on Amazon US in July 2026 is ASIN B07D5ZY3GZ (Brand: GOSICUKA), which sold 20,000 units at $8.99 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $739,400 in July 2026 — 34.6% of unit volume and 35.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Hair Ties' on Amazon
July 2026
Is 34.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
10K
▲ 25.0%vs. prior month
$17.2K
latest month
12-month trend
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B0BMQBL847
Amazon Basics No Damage Elastic Hair Ties, Ponytail Holders for All Hair Types, Snag-Free, Strong Hold, Black 4 MM, 32 Count
10K
▼ 50.0%vs. prior month
$38.2K
latest month
12-month trend
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
10K
▲ 25.0%vs. prior month
$62.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small Hair Ties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing small hair ties brand in July 2026, moving 40,000 units across 3 ASINs for 33.3% of Top 10 volume. GOSICUKA follows with 20,000 units (16.7%), ahead of GOODY on 20,000 units (16.7%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.03 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
3 ASINs in Top 10
33.3%
Units
40K
Revenue
$284.8K
Avg. price
$7.97
B09GYRBHBP
$7.99·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0BJS1NVKM
$9.94·★4.6·53.4K revsKitsch Ultra-Petite Satin Scrunchies for Women - Eucalyptus, 6pcs | Wake Up Frizz-Free, No Crease Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
Units sold10KB0BQSDN34D
$5.99·★4.7·2.8K revsKitsch Elastic Hair Tie Cutter Tool - Multicolor, 3pc Set | No Pull Hair Ties No Damage & Easy Removal of Hair Rubber Bands, Hair Elastics, Toddler Hair Ties - Hair Braiding Tools
Units sold10K
GOSICUKA
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
GOODY
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$55.3K
Avg. price
$3.03
B00MFUYC02
$2.08·★4.7·6.9K revsGoody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Units sold10KB09T3K3XLV
$3.97·★4.2·5.1K revsGoody Ouchless Forever Polyband Hair Ties, 150 Ct, Clear, Elastic Bands, Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Units sold10K
Trending Small Hair Ties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00MFUYC02 booked 10K units at $2.08, with ▲ 25.0% MoM change. On the growth side, B07D5ZY3GZ leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MFUYC02
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 15 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Price
$2.08
Rating
4.7
Reviews
6.9K
Latest month sales
B07GRD9CZP
HOYOLS Clear Hair Ties, 1500 Pcs Small Elastic Rubber Bands | Soft Mini TPU Rubber Bands with No-Snag Stretch Hold for Braids, Ponytails and Daily Styling for Women and Teens
Price
$6.48
Rating
4.4
Reviews
25.5K
Latest month sales
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
16.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this small hair ties report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card