Small Gift Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Gift Bag sales on Amazon US totaled 135,600 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $1,177,312 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 35.5% of revenue, while a typical listing is priced at $9.78. The keyword itself pulled 22,151 Amazon queries over the same period (▲ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the small gift bag Top 50 moved 1,603,250 units and $14,558,979 in cumulative sales — an average of 133,604 units and $1,213,248 per month. Monthly throughput topped out at 163,500 units in December 2025 and dipped to 98,600 in August 2025, leaving the latest reading 37.5% higher than August 2025.
Small Gift Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.6K
▼ 13.6% MoM
Monthly Revenue 2026/07
$1.2M
▼ 14.8% MoM
Top 10 Market Share 2026/07
41.3%
Small Gift Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small gift bag listing on Amazon US in July 2026 is ASIN B08FQRVHSY (Brand: Morepack), which sold 9,000 units at $8.99 apiece — equal to 6.6% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 56,000 units and $418,310 in July 2026 — 41.3% of unit volume and 35.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Gift Bag' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08FQRVHSY
Morepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
9K
▼ 10.0%vs. prior month
$80.9K
latest month
12-month trend
B078249Y7C
Hopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
7K
▼ 12.5%vs. prior month
$48.9K
latest month
12-month trend
B09KLXZBS2
PigPotParty Cellophane Treat Bags 6x9 Inch, 50 Pack, Clear Goodie Bags | Bottom Gusset Adds Capacity, Keeps Bags Upright; Thick OPP Holds Shape; 50 Gold Ties; Ideal for Cookies, Candy, Favors, Gifts
7K
▲ 16.7%vs. prior month
$60.2K
latest month
12-month trend
B0DLVVXRRB
woric Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
7K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
B08FQRW91G
Morepack 6x9 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Packaging Party Favors, Candy and Products
5K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B0DPX694NZ
Loveinside Colorful Birthday Gift Bag, Balloons Pattern with HAPPY BIRTHDAY Text, Matching Tissue Paper, Greeting Card and Tag, Ideal for Kids' Birthday Gifts, 13" x 5" x 10", 1 Pcs
5K
▲ 25.0%vs. prior month
$19.9K
latest month
12-month trend
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Best Small Gift Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Morepack is the best-performing small gift bag brand in July 2026, moving 14,000 units across 2 ASINs for 25.0% of Top 10 volume. Hopttreely follows with 7,000 units (12.5%), ahead of PigPotParty on 7,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $9.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Morepack
2 ASINs in Top 10
25.0%
Units
14K
Revenue
$130.1K
Avg. price
$9.49
B08FQRVHSY
$8.99·★4.7·27.9K revsMorepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
Units sold9KB08FQRW91G
$9.99·★4.7·27.9K revsMorepack 6x9 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Packaging Party Favors, Candy and Products
Units sold5K
Hopttreely
1 ASIN in Top 10
12.5%
Units
7K
Revenue
$48.9K
Avg. price
$6.99
B078249Y7C
$6.99·★4.8·22.7K revsHopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
Units sold7K
PigPotParty
1 ASIN in Top 10
12.5%
Units
7K
Revenue
$60.2K
Avg. price
$8.98
B09KLXZBS2
$8.98·★4.7·7.1K revsPigPotParty Cellophane Treat Bags 6x9 Inch, 50 Pack, Clear Goodie Bags | Bottom Gusset Adds Capacity, Keeps Bags Upright; Thick OPP Holds Shape; 50 Gold Ties; Ideal for Cookies, Candy, Favors, Gifts
Units sold7K
Trending Small Gift Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07HFLT6MF booked 4K units at $8.14, with ▲ 0.0% MoM change. On the growth side, B0C4HCWVZQ leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HFLT6MF
Hallmark Signature 7" Medium Birthday Gift Bag with Tissue Paper (Pink Flowers)
Price
$8.14
Rating
4.7
Reviews
7.3K
Latest month sales
B0DP2P9G2S
Yuiicaov 6PCS Extra Large Cellophane Bags, 30x40 Inches Clear Cellophane Wrap for Gift Baskets, Jumbo Huge Packaging Clear Gift Bags 2.8 Mil Thick
Price
$5.99
Rating
4.7
Reviews
1K
Latest month sales
B0C4HCWVZQ
XPCARE 32Pcs Paper Gift Bags 5.25x3.25x8.25'' Kraft Paper Party Favor Bags | Bulk Rainbow Goodie Bags Small Gift Bags with Handles for Kids Birthday Baby Shower Crafts Wedding Party Supplies
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
3.4K
Latest month sales
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