Slow Rise Squishies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Slow Rise Squishies sales on Amazon US totaled 289,000 units in July 2026 (▲ 4.9% vs. the prior month), generating an estimated $3,347,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.6% of unit volume and 33.4% of revenue, while a typical listing is priced at $12.24. The keyword itself pulled 27,070 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the slow rise squishies Top 50 moved 1,233,450 units and $15,164,991 in cumulative sales — an average of 102,788 units and $1,263,749 per month. Monthly throughput topped out at 289,000 units in July 2026 and dipped to 26,450 in August 2025, leaving the latest reading 992.6% higher than August 2025.
Slow Rise Squishies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
289K
▲ 4.9% MoM
Monthly Revenue 2026/07
$3.3M
▲ 2.2% MoM
Top 10 Market Share 2026/07
34.6%
Slow Rise Squishies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold slow rise squishies listing on Amazon US in July 2026 is ASIN B0BQZFVJTB (Brand: Schylling), which sold 10,000 units at $4.99 apiece — equal to 3.5% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,117,900 in July 2026 — 34.6% of unit volume and 33.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Slow Rise Squishies' on Amazon
July 2026
Is 34.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
10K
▲ 400.0%vs. prior month
$96.6K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
10K
▲ 42.9%vs. prior month
$75.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Slow Rise Squishies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing slow rise squishies brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Glyrnur follows with 20,000 units (20.0%), ahead of Midou on 10,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$246.6K
Avg. price
$7.49
B0BQZFVJTB
$4.99·★4.2·8.8K revsSchylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Units sold10KB0C6XBP4CW
$9.99·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
Units sold10K
Glyrnur
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·499 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.8·386 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Midou
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Slow Rise Squishies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BQZFVJTB booked 10K units at $4.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Price
$4.99
Rating
4.2
Reviews
8.8K
Latest month sales
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
Price
$7.99
Rating
3.4
Reviews
443
Latest month sales
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.4
Reviews
2K
Latest month sales
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