Slow Rise Squishies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Slow Rise Squishies sales on Amazon US totaled 264,600 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $3,271,858 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.8% of unit volume and 34.2% of revenue, while a typical listing is priced at $13.42. The keyword itself pulled 26,864 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the slow rise squishies Top 50 moved 1,343,000 units and $17,132,408 in cumulative sales — an average of 111,917 units and $1,427,701 per month. Monthly throughput topped out at 277,300 units in June 2026 and dipped to 33,800 in August 2025, leaving the latest reading 682.8% higher than August 2025.
Slow Rise Squishies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
264.6K
▼ 4.6% MoM
Monthly Revenue 2026/07
$3.3M
▼ 2.2% MoM
Top 10 Market Share 2026/07
37.8%
Slow Rise Squishies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold slow rise squishies listing on Amazon US in July 2026 is ASIN B0D3WSCFJJ (Brand: Neec), which sold 10,000 units at $19.99 apiece — equal to 3.8% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,117,600 in July 2026 — 37.8% of unit volume and 34.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Slow Rise Squishies' on Amazon
July 2026
Is 37.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
10K
▲ 66.7%vs. prior month
$112.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Slow Rise Squishies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing slow rise squishies brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Neec follows with 10,000 units (10.0%), ahead of Midou on 10,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·483 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.8·378 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Neec
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B0D3WSCFJJ
$19.99·★3.5·1K revs24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
Units sold10K
Midou
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Slow Rise Squishies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F5HCNPZM booked 10K units at $11.99, with ▲ 66.7% MoM change. On the growth side, B0GY4L838W leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0DGL6L3R2 close behind at ▲ 233.3% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
Price
$11.99
Rating
3.9
Reviews
1.1K
Latest month sales
B0GY4L838W
Recheel Butter Squishy Toys, 9 Pack Slow Rising Food Squishies Set | Soft Kawaii Food Squishies with Bread, Cake & Fruit Designs, Perfect Fidget Toys for Stress Relief, Relaxation and Play
Price
$17.98
Rating
4.7
Reviews
121
Latest month sales
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.6
Reviews
617
Latest month sales
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