Skratch Hydration Drink Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skratch Hydration Drink Mix sales on Amazon US totaled 544,000 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $15,574,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 67.0% of revenue, while a typical listing is priced at $27.91. The keyword itself pulled 28,448 Amazon queries over the same period (▼ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the skratch hydration drink mix Top 50 moved 4,856,500 units and $142,403,241 in cumulative sales — an average of 404,708 units and $11,866,937 per month. Monthly throughput topped out at 634,000 units in June 2026 and dipped to 277,100 in May 2026, leaving the latest reading 29.8% higher than August 2025.
Skratch Hydration Drink Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
544K
▼ 14.2% MoM
Monthly Revenue 2026/07
$15.6M
▼ 10.5% MoM
Top 10 Market Share 2026/07
66.2%
Skratch Hydration Drink Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skratch hydration drink mix listing on Amazon US in July 2026 is ASIN B08XQZX9K3 (Brand: Ultima Replenisher), which sold 60,000 units at $20.99 apiece — equal to 11.0% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $10,437,000 in July 2026 — 66.2% of unit volume and 67.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skratch Hydration Drink Mix' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B07SH31T9V
LMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count
50K
▲ 0.0%vs. prior month
$2.2M
latest month
12-month trend
B08ZJQ1XD4
Drink LMNT LMNT Zero Sugar Electrolytes - Watermelon Salt | Drink Mix | 30-Count
50K
▲ 0.0%vs. prior month
$2.3M
latest month
12-month trend
B09BD8GZ8L
Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01IT9NLHW
Liquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
40K
▼ 33.3%vs. prior month
$938.4K
latest month
12-month trend
B0BQ4G7LY8
Liquid I.V. Liquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
40K
▼ 33.3%vs. prior month
$762.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skratch Hydration Drink Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Liquid I.V. is the best-performing skratch hydration drink mix brand in July 2026, moving 110,000 units across 3 ASINs for 30.6% of Top 10 volume. Drink LMNT follows with 100,000 units (27.8%), ahead of Ultima Replenisher on 60,000 units (16.7%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.99 to $45.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Liquid I.V.
3 ASINs in Top 10
30.6%
Units
110K
Revenue
$2.5M
Avg. price
$22.69
B01IT9NLHW
$24.00·★4.6·106.2K revsLiquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold40KB0BQ4G7LY8
$20.36·★4.6·7.6K revsLiquid I.V. Liquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
Units sold40KB0CSQWZPBX
$23.72·★4.7·5.7K revsLiquid I.V. Liquid I.V. Sugar Free Electrolyte Packets, Classic Variety Pack, 16 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
Units sold30K
Drink LMNT
2 ASINs in Top 10
27.8%
Units
100K
Revenue
$4.5M
Avg. price
$45.00
B07SH31T9V
$45.00·★4.6·6.4K revsLMNT Zero Sugar Electrolytes - Raspberry Salt | Drink Mix | 30-Count
Units sold50KB08ZJQ1XD4
$45.00·★4.7·6.6K revsDrink LMNT LMNT Zero Sugar Electrolytes - Watermelon Salt | Drink Mix | 30-Count
Units sold50K
Ultima Replenisher
1 ASIN in Top 10
16.7%
Units
60K
Revenue
$1.3M
Avg. price
$20.99
B08XQZX9K3
$20.99·★4.6·20.7K revsUltima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold60K
Trending Skratch Hydration Drink Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08BKSBMV6 booked 10K units at $16.96, with ▲ 0.0% MoM change. On the growth side, B0DNTZG8FW leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08BKSBMV6
Honey Stinger Organic Fruit Smoothie Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
Price
$16.96
Rating
4.6
Reviews
2.4K
Latest month sales
B08HR994NJ
Dr. Berg Zero Sugar Hydration Keto Electrolyte Powder - Enhanced w/ 1000 mg of Potassium & Real Pink Himalayan Salt (NOT Table Salt) - Raspberry & Lemon Flavor Hydration Drink Supplement, 100 Servings
Price
$47.99
Rating
4.4
Reviews
9.1K
Latest month sales
B0DNTZG8FW
Clif Bloks Energy Chews with Caffeine, Variety Pack, 8 Packs | 25-50mg Caffeine* per serving, Non-GMO, Plant-Based, Fast Fuel for Cycling and Running, Quick Carbohydrates and Electrolytes
Unlock to view ASIN details and product titles
Price
$19.05
Rating
4.8
Reviews
751
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this skratch hydration drink mix report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card