Skittles Bulk Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skittles Bulk Candy sales on Amazon US totaled 208,000 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $2,935,765 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 49.3% of revenue, while a typical listing is priced at $18.70. The keyword itself pulled 31,817 Amazon queries over the same period (▲ 30.9% MoM).
Zooming out to the 12-month window ending July 2026, the skittles bulk candy Top 50 moved 2,920,600 units and $44,560,836 in cumulative sales — an average of 243,383 units and $3,713,403 per month. Monthly throughput topped out at 473,300 units in October 2025 and dipped to 170,000 in May 2026, leaving the latest reading 10.9% lower than August 2025.
Skittles Bulk Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208K
▼ 9.8% MoM
Monthly Revenue 2026/07
$2.9M
▼ 11.6% MoM
Top 10 Market Share 2026/07
56.3%
Skittles Bulk Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skittles bulk candy listing on Amazon US in July 2026 is ASIN B004YGQK5K (Brand: Jolly Rancher), which sold 20,000 units at $15.98 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 117,000 units and $1,446,040 in July 2026 — 56.3% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skittles Bulk Candy' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B004YGQK5K
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
20K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B0BC2C83KM
Ultimate Assorted Candy Party Mix - 2 LB Bag - Mega Variety Bulk Assortment - Individually Wrapped Candy - Queen Jax - Variety Pack
10K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B01N2UTKE9
Dum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag - Individually Wrapped Lollipops for Any Occasion
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
B07W6RHTZJ
SKITTLES Wild Berry Chewy Candy, Share Size Candy Bag, 15.6 Oz | Wild Berry Flavor Chewy Candy, Resealable Share Size Bag, Great for Parties, Movie Night, Gaming Snacks and Candy Dishes
10K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skittles Bulk Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jolly Rancher is the best-performing skittles bulk candy brand in July 2026, moving 20,000 units across 1 ASIN for 17.1% of Top 10 volume. Airheads follows with 20,000 units (17.1%), ahead of Skittles on 20,000 units (17.1%).
Volume is spread across 9 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.71 to $15.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jolly Rancher
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$230K
Avg. price
$15.98
B004YGQK5K
$15.98·★4.7·41.2K revsJOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
Units sold20K
Airheads
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Skittles
2 ASINs in Top 10
17.1%
Units
20K
Revenue
$120.7K
Avg. price
$7.71
B07W6RHTZJ
$3.49·★4.7·8.1K revsSKITTLES Wild Berry Chewy Candy, Share Size Candy Bag, 15.6 Oz | Wild Berry Flavor Chewy Candy, Resealable Share Size Bag, Great for Parties, Movie Night, Gaming Snacks and Candy Dishes
Units sold10KB07WC2J4S9
$11.92·★4.8·10.9K revsSKITTLES Original Fruity Candy 50-Ounce Party Size Pouch | Chewy fruity rainbow candy in a party size resealable bag for freshness, snack for movie nights, parties, sharing, road trip
Units sold10K
Trending Skittles Bulk Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003BQXKDY booked 9K units at $12.48, with ▲ 0.0% MoM change. On the growth side, B00R580FKA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FLRT1FMC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003BQXKDY
Smarties Candy Bulk Rolls Original Flavor, Gluten & Vegan Free, Classic Sweetness from Family Owned Company Since 1949, Peanut-Free & Dairy-Free, Perfect Halloween, 1 lb Bag
Price
$12.48
Rating
4.7
Reviews
3.8K
Latest month sales
B00R580FKA
Skittles Flavor Mash-Ups. Wild Berry & Tropical 9 oz | Bag of candy with Wild Berry and Tropical candy mix for on-the-go snack gluten free snacks, gelatin free office candy
Price
$9.85
Rating
4.7
Reviews
1.8K
Latest month sales
B0FLRT1FMC
Bulk Candy Variety Pack - 5 lb - Bulk Individually Wrapped Candy- Candies - Trick Or Treat Candies - Pinata Filler Stuffers - Pinata Stuffers - Party Favors - July 4th
Unlock to view ASIN details and product titles
Price
$33.98
Rating
4.1
Reviews
687
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this skittles bulk candy report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card