Bubs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bubs sales on Amazon US totaled 49,450 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $1,352,976 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 74.8% of revenue, while a typical listing is priced at $20.95. The keyword itself pulled 25,734 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the bubs Top 50 moved 624,650 units and $16,868,434 in cumulative sales — an average of 52,054 units and $1,405,703 per month. Monthly throughput topped out at 61,300 units in December 2025 and dipped to 39,200 in May 2026, leaving the latest reading 7.8% lower than August 2025.
Bubs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.5K
▼ 9.4% MoM
Monthly Revenue 2026/07
$1.4M
▼ 8.5% MoM
Top 10 Market Share 2026/07
66.7%
Bubs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bubs listing on Amazon US in July 2026 is ASIN B0DCLL5XLB (Brand: Bubs), which sold 10,000 units at $33.29 apiece — equal to 20.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $1,012,130 in July 2026 — 66.7% of unit volume and 74.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bubs' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DCLL5XLB
Bubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
10K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B071JJCB4S
BUBS Naturals Collagen Peptides Powder, Collagen for Women & Men, Hydrolyzed Peptides, Unflavored Pasture Raised Grass Fed, Paleo Keto Friendly, Supports Hair Skin & Joint Health (20 oz) 28 Servings
9K
▼ 10.0%vs. prior month
$416.4K
latest month
12-month trend
B0DCKXZVS4
Bubs 365 Day Grass Fed Infant Formula for 0-12 Months, Non-GMO Milk, 20oz | Cow Milk-Based Powder with Iron, DHA, Prebiotics & Probiotics to Support Gentle, Digestive Health
3K
▲ 50.0%vs. prior month
$80.9K
latest month
12-month trend
B0DCLC2LT8
Bubs Whole Goat Milk Toddler Nutritional Drink for 12-36 Months, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion, with Non-GMO Milk
3K
▲ 0.0%vs. prior month
$71.4K
latest month
12-month trend
B0DYL1926P
Swedish Candy Variety Pack, Bubs, Sweet & Sour Gummies, Skulls & More 1/2LB | Imported from Sweden, Fresh, Giant Skulls & Ovals, Resealable Bag
2K
▲ 0.0%vs. prior month
$30.4K
latest month
12-month trend
B0FZC9GSRL
BUBS Swedish Candy Mix 10 Oz (Over ½ Pound!) 8 Flavor Variety, Sweet & Sour Skulls, Ovals, Tutti Frutti Rombs & Blueberry Raspberry Minis
2K
▲ 100.0%vs. prior month
$28.6K
latest month
12-month trend
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Best Bubs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bubs is the best-performing bubs brand in July 2026, moving 17,000 units across 4 ASINs for 51.5% of Top 10 volume. BUBS Naturals follows with 10,000 units (30.3%), ahead of Swedish Candy Chef on 2,000 units (6.1%).
With 6 brands splitting the Top 10 and 87.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bubs
4 ASINs in Top 10
51.5%
Units
17K
Revenue
$475.4K
Avg. price
$29.69
B0DCLL5XLB
$33.29·★4.6·2.3K revsBubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
Units sold10KB0DCKXZVS4
$27.99·★4.5·2.1K revsBubs 365 Day Grass Fed Infant Formula for 0-12 Months, Non-GMO Milk, 20oz | Cow Milk-Based Powder with Iron, DHA, Prebiotics & Probiotics to Support Gentle, Digestive Health
Units sold3KB0DCLC2LT8
$30.29·★4.6·2.3K revsBubs Whole Goat Milk Toddler Nutritional Drink for 12-36 Months, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion, with Non-GMO Milk
Units sold3KB0DCKX597C
$27.19·★4.5·2.1K revsBubs 365 Day Grass Fed Toddler Nutritional Drink for 12-36 Months, 20 oz | Cow Milk-Based Powder with Iron, DHA, Prebiotics & Probiotics to Support Gentle, Digestive Health, with Non-GMO Milk
Units sold1K
BUBS Naturals
2 ASINs in Top 10
30.3%
Units
10K
Revenue
$443.4K
Avg. price
$34.95
B071JJCB4S
$42.90·★4.6·3.4K revsBUBS Naturals Collagen Peptides Powder, Collagen for Women & Men, Hydrolyzed Peptides, Unflavored Pasture Raised Grass Fed, Paleo Keto Friendly, Supports Hair Skin & Joint Health (20 oz) 28 Servings
Units sold9KB0CW8KB98Y
$27.00·★4.6·3.4K revsBUBS Naturals Unflavored Collagen Peptides Powder, Best Proteins for Joints & Skin, Pasture Raised Grass Fed, Paleo and Keto Friendly, Whole30 Approved, Non-GMO Dairy & Gluten Free, 10oz, 14 Servings
Units sold1K
Swedish Candy Chef
1 ASIN in Top 10
6.1%
Units
2K
Revenue
$30.4K
Avg. price
$14.99
B0DYL1926P
$14.99·★4.2·878 revsSwedish Candy Variety Pack, Bubs, Sweet & Sour Gummies, Skulls & More 1/2LB | Imported from Sweden, Fresh, Giant Skulls & Ovals, Resealable Bag
Units sold2K
Trending Bubs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DCV25PKX booked 1K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0FVY1TM1F leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0FZC9GSRL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCV25PKX
VINTERLAND Swedish Candy Mix, 1.2 Pounds, Pink 7 Edition | Bubs Big Ovals & Big Swedish Candy Skulls, Happy Flowers, Strawberry Pistols, Circus Pens
Price
$14.99
Rating
4.1
Reviews
898
Latest month sales
B0FVY1TM1F
BUBS Swedish Candy Mix – Viral Sweet & Sour Gummies | Assorted Fruity Swedish Sweets | Made in Sweden | Scandinavian Pick & Mix Favorite
Price
$13.99
Rating
4.1
Reviews
177
Latest month sales
B0FZC9GSRL
BUBS Swedish Candy Mix 10 Oz (Over ½ Pound!) 8 Flavor Variety, Sweet & Sour Skulls, Ovals, Tutti Frutti Rombs & Blueberry Raspberry Minis
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
281
Latest month sales
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