Skillet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skillet sales on Amazon US totaled 141,500 units in July 2026 (▼ 24.6% vs. the prior month), generating an estimated $5,744,921 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 33.9% of revenue, while a typical listing is priced at $43.86. The keyword itself pulled 35,005 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the skillet Top 50 moved 1,819,150 units and $80,311,720 in cumulative sales — an average of 151,596 units and $6,692,643 per month. Monthly throughput topped out at 212,800 units in December 2025 and dipped to 83,700 in May 2026, leaving the latest reading 1.4% higher than August 2025.
Skillet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
141.5K
▼ 24.6% MoM
Monthly Revenue 2026/07
$5.7M
▼ 35.7% MoM
Top 10 Market Share 2026/07
46.6%
Skillet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skillet listing on Amazon US in July 2026 is ASIN B0732NXYNS (Brand: CAROTE), which sold 10,000 units at $14.98 apiece — equal to 7.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $1,949,600 in July 2026 — 46.6% of unit volume and 33.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skillet' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0732NXYNS
CAROTE Nonstick Frying Pan, 8 Inch Classic Granite Skillet | Kitchen Healthy Non Toxic Stone Cookware,All-Stovetop Compatible, Cool Handle, Easy to Clean, PFOA Free
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0C4Z39TK9
Chefman XL Electric Griddle with Removable Temperature Control, Immersible Flat Top Grill, Burger, Eggs, Pancake Griddle, Nonstick Extra Large Cooking Surface, Slide Out Drip Tray, 10 x 20 Inch
8K
▼ 20.0%vs. prior month
$332K
latest month
12-month trend
B009HBKQR0
Tramontina Professional 12-Inch Non Stick Large Frying Pan | Heavy-Gauge Aluminum Skillet with Reinforced Nonstick Coating, Red Handle, Dishwasher and Oven Safe, Made in Brazil
7K
▼ 30.0%vs. prior month
$195.7K
latest month
12-month trend
B086PHS2V8
SENSARTE Nonstick Frying Pan Skillet, Swiss Granite Coating Omelette Pan, Healthy Stone Cookware Chef's Pan, PFOA Free (9.5 Inch)
7K
▼ 22.2%vs. prior month
$124.6K
latest month
12-month trend
B00G2XGC88
Lodge Pre-Seasoned Cast Iron Skillet with Silicone Handle Holder, 12 Inches | Non-Toxic & Naturally Non-Stick Frying Pan with Silicone Hot Handle Holder, Pan is Safe for Oven & Stovetop Use
7K
▼ 30.0%vs. prior month
$244.3K
latest month
12-month trend
B002CMLTXG
Lodge Reversible Cast Iron Grill/Griddle Pan, 16.75 x 9.5 Inches | Dual-Sided Double Burner Griddle for BBQ, Eggs, Pancakes & Burgers, PFAS-Free, Flat Top Cookware, Made in USA
7K
▼ 30.0%vs. prior month
$279.6K
latest month
12-month trend
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Best Skillet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lodge is the best-performing skillet brand in July 2026, moving 19,000 units across 3 ASINs for 28.8% of Top 10 volume. Tramontina follows with 12,000 units (18.2%), ahead of SENSARTE on 12,000 units (18.2%).
With 6 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.97 to $38.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lodge
3 ASINs in Top 10
28.8%
Units
19K
Revenue
$645.3K
Avg. price
$33.23
B00G2XGC88
$34.90·★4.7·21.4K revsLodge Pre-Seasoned Cast Iron Skillet with Silicone Handle Holder, 12 Inches | Non-Toxic & Naturally Non-Stick Frying Pan with Silicone Hot Handle Holder, Pan is Safe for Oven & Stovetop Use
Units sold7KB002CMLTXG
$39.90·★4.5·27.7K revsLodge Reversible Cast Iron Grill/Griddle Pan, 16.75 x 9.5 Inches | Dual-Sided Double Burner Griddle for BBQ, Eggs, Pancakes & Burgers, PFAS-Free, Flat Top Cookware, Made in USA
Units sold7KB00006JSUA
$24.90·★4.6·131.8K revsLodge Pre-Seasoned Cast Iron Skillet, PFAS-Free, 10.25 Inches | Non-Toxic & Naturally Non-Stick Cast Iron Pan, Compatible with Oven, Stove, Grill & Campfire, Made in USA
Units sold5K
Tramontina
2 ASINs in Top 10
18.2%
Units
12K
Revenue
$370.5K
Avg. price
$27.97
B009HBKQR0
$20.99·★4.6·16.3K revsTramontina Professional 12-Inch Non Stick Large Frying Pan | Heavy-Gauge Aluminum Skillet with Reinforced Nonstick Coating, Red Handle, Dishwasher and Oven Safe, Made in Brazil
Units sold7KB009HBKQ16
$34.95·★4.6·10.8K revsTramontina Professional 10-Inch Non Stick Frying Pan | Heavy-Gauge Aluminum Skillet with Reinforced Nonstick Coating, Red Handle, Dishwasher and Oven Safe, Made in Brazil
Units sold5K
SENSARTE
2 ASINs in Top 10
18.2%
Units
12K
Revenue
$317.8K
Avg. price
$38.54
B086PHS2V8
$17.09·★4.4·34.8K revsSENSARTE Nonstick Frying Pan Skillet, Swiss Granite Coating Omelette Pan, Healthy Stone Cookware Chef's Pan, PFOA Free (9.5 Inch)
Units sold7KB09HWYBCXQ
$59.99·★4.5·7.8K revsSENSARTE Nonstick Frying Pan Skillet with Lid, 12 Inch Large Deep Frying Pan, 5 Qt Non Stick Saute Pan with Cover, Induction Pan, Healthy Non Toxic Cooking Pan with Helper Handle, PFOA PFOS Free
Units sold5K
Trending Skillet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00X4WQMAS booked 5K units at $24.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00X4WQMAS
Utopia Kitchen Cast Iron Skillet 12 Inch Pre-Seasoned PFAS-Free Black | Chef Pan, Even Heat Distribution, Stovetop, Oven, Campfire and Grill Safe, Large Skillet, Indoor Outdoor Use
Price
$24.99
Rating
4.5
Reviews
27.4K
Latest month sales
B09HWYBCXQ
SENSARTE Nonstick Frying Pan Skillet with Lid, 12 Inch Large Deep Frying Pan, 5 Qt Non Stick Saute Pan with Cover, Induction Pan, Healthy Non Toxic Cooking Pan with Helper Handle, PFOA PFOS Free
Price
$59.99
Rating
4.5
Reviews
7.8K
Latest month sales
B00006JSUA
Lodge Pre-Seasoned Cast Iron Skillet, PFAS-Free, 10.25 Inches | Non-Toxic & Naturally Non-Stick Cast Iron Pan, Compatible with Oven, Stove, Grill & Campfire, Made in USA
Unlock to view ASIN details and product titles
Price
$24.90
Rating
4.6
Reviews
131.8K
Latest month sales
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