Steamer For Cooking Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Steamer For Cooking sales on Amazon US totaled 82,300 units in July 2026 (▼ 47.2% vs. the prior month), generating an estimated $4,803,596 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 68.1% of revenue, while a typical listing is priced at $48.99. The keyword itself pulled 50,631 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the steamer for cooking Top 50 moved 1,206,500 units and $74,719,184 in cumulative sales — an average of 100,542 units and $6,226,599 per month. Monthly throughput topped out at 167,500 units in November 2025 and dipped to 44,100 in May 2026, leaving the latest reading 4.6% higher than August 2025.
Steamer For Cooking Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
82.3K
▼ 47.2% MoM
Monthly Revenue 2026/07
$4.8M
▼ 58.7% MoM
Top 10 Market Share 2026/07
58.3%
Steamer For Cooking Market Share & Sales Concentration on Amazon US — July 2026
The most-sold steamer for cooking listing on Amazon US in July 2026 is ASIN B01NBKTPTS (Brand: Instant Pot), which sold 10,000 units at $99.99 apiece — equal to 12.2% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 48,000 units and $3,272,330 in July 2026 — 58.3% of unit volume and 68.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Steamer For Cooking' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBKTPTS
Instant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
B016Y8JSK4
BLACK+DECKER 6-Cup Rice Cooker with Steaming Basket | Cooks up to 6 cups of rice with automatic keep warm, steaming basket and removable nonstick bowl.
5K
▲ 400.0%vs. prior month
$144.9K
latest month
12-month trend
B091XP3VZ7
Vegetable Steamer Basket, Premium Stainless Steel Veggie Steamer Basket - Folding Expandable Steamers to Fits Various Size Pot Small by SAYFINE (5.5" to 9.2")
5K
▼ 16.7%vs. prior month
$39.4K
latest month
12-month trend
B0DGL879NT
Grownsy Baby Food Maker, Steamer & Blender Baby Food Processor, White | BPA-Free Elevated Steam Basket, Healthy Homemade Baby Food Purees, Starting Solids & BLW, Baby Feeding Essentials, 6+ Months
4K
▼ 20.0%vs. prior month
$326.4K
latest month
12-month trend
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Best Steamer For Cooking Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing steamer for cooking brand in July 2026, moving 23,000 units across 3 ASINs for 47.9% of Top 10 volume. BLACK+DECKER follows with 5,000 units (10.4%), ahead of SAYFINE on 5,000 units (10.4%).
With 8 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.29 to $98.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
3 ASINs in Top 10
47.9%
Units
23K
Revenue
$2.5M
Avg. price
$98.22
B01NBKTPTS
$99.99·★4.6·48.9K revsInstant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.5K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$104.67·★4.7·173.5K revsInstant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
Units sold6K
BLACK+DECKER
1 ASIN in Top 10
10.4%
Units
5K
Revenue
$144.9K
Avg. price
$27.99
B016Y8JSK4
$27.99·★4.4·36.9K revsBLACK+DECKER 6-Cup Rice Cooker with Steaming Basket | Cooks up to 6 cups of rice with automatic keep warm, steaming basket and removable nonstick bowl.
Units sold5K
SAYFINE
1 ASIN in Top 10
10.4%
Units
5K
Revenue
$39.4K
Avg. price
$8.29
B091XP3VZ7
$8.29·★4.6·11.6K revsVegetable Steamer Basket, Premium Stainless Steel Veggie Steamer Basket - Folding Expandable Steamers to Fits Various Size Pot Small by SAYFINE (5.5" to 9.2")
Units sold5K
Trending Steamer For Cooking Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B016Y8JSK4 booked 5K units at $27.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B016Y8JSK4
BLACK+DECKER 6-Cup Rice Cooker with Steaming Basket | Cooks up to 6 cups of rice with automatic keep warm, steaming basket and removable nonstick bowl.
Price
$27.99
Rating
4.4
Reviews
36.9K
Latest month sales
B0055FSN0Y
Aroma Housewares 20 Cup Cooked (10 cup uncooked) Digital Rice Cooker, Slow Cooker, Food Steamer, SS Exterior (ARC-150SB),Black
Price
$39.99
Rating
4.7
Reviews
17.4K
Latest month sales
B071L32Q8W
Gotham Steel 5 Quart Stock Pot Multipurpose Pasta Pot with Strainer Lid & Twist and Lock Handles, Nonstick Ceramic Surface Makes for Effortless Cleanup with Tempered Glass Lid, Dishwasher Safe | Twist and Lock Handles, Non Toxic Ceramic Non Stick Coating, for Cooking Soup, Spaghetti, Rice, Dishwasher Safe - Copper
Unlock to view ASIN details and product titles
Price
$29.49
Rating
4.5
Reviews
14.2K
Latest month sales
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