Instant Pot Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Instant Pot sales on Amazon US totaled 69,500 units in July 2026 (▼ 62.3% vs. the prior month), generating an estimated $5,895,497 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.9% of unit volume and 64.3% of revenue, while a typical listing is priced at $108.16. The keyword itself pulled 413,998 Amazon queries over the same period (▼ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the instant pot Top 50 moved 1,151,050 units and $107,082,642 in cumulative sales — an average of 95,921 units and $8,923,553 per month. Monthly throughput topped out at 198,300 units in November 2025 and dipped to 34,750 in May 2026, leaving the latest reading 18.4% higher than August 2025.
Instant Pot Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.5K
▼ 62.3% MoM
Monthly Revenue 2026/07
$5.9M
▼ 66.0% MoM
Top 10 Market Share 2026/07
71.9%
Instant Pot Market Share & Sales Concentration on Amazon US — July 2026
The most-sold instant pot listing on Amazon US in July 2026 is ASIN B007WQ9YNO (Brand: AROMA), which sold 20,000 units at $36.97 apiece — equal to 28.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $3,788,690 in July 2026 — 71.9% of unit volume and 64.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Instant Pot' on Amazon
July 2026
Is 71.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B007WQ9YNO
AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
20K
▲ 100.0%vs. prior month
$739.4K
latest month
12-month trend
B01NBKTPTS
Instant Pot Duo Plus 9-in-1 Multicooker, Pressure Cooker, Slow Cook, Rice Maker, Steamer, Sauté, Yogurt, Warmer & Sterilizer, Includes App with Over 800 Recipes, Stainless Steel, 6 Quarts
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
B0BFX95J5P
Cosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
2K
▼ 33.3%vs. prior month
$162.5K
latest month
12-month trend
B08PPZWNCV
Instant Pot Pro (8 QT) 10-in-1 Pressure Cooker, Slow Cooker, Rice/Grain Cooker, Steamer, Sauté, Sous Vide, Yogurt Maker, Sterilizer, and Warmer, Includes App with Over 800 Recipes, Black
1K
▼ 88.9%vs. prior month
$195.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Instant Pot Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing instant pot brand in July 2026, moving 26,000 units across 6 ASINs for 52.0% of Top 10 volume. AROMA follows with 20,000 units (40.0%), ahead of Cosori on 2,000 units (4.0%).
With 5 brands splitting the Top 10 and 96.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.97 to $105.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
6 ASINs in Top 10
52.0%
Units
26K
Revenue
$2.8M
Avg. price
$105.77
B01NBKTPTS
$99.99·★4.6·48.8K revsInstant Pot Duo Plus 9-in-1 Multicooker, Pressure Cooker, Slow Cook, Rice Maker, Steamer, Sauté, Yogurt, Warmer & Sterilizer, Includes App with Over 800 Recipes, Stainless Steel, 6 Quarts
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.5K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$104.67·★4.7·173.5K revsInstant Pot Duo 7-in-1 Electric Pressure Cooker, Slow Cooker, Rice, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes App With Over 800 Recipes, Stainless Steel, 6 Quart
Units sold6KB08PPZWNCV
$199.99·★4.5·14K revsInstant Pot Pro (8 QT) 10-in-1 Pressure Cooker, Slow Cooker, Rice/Grain Cooker, Steamer, Sauté, Sous Vide, Yogurt Maker, Sterilizer, and Warmer, Includes App with Over 800 Recipes, Black
Units sold1KB0F9B923NC
$69.99·★4.5·6.6K revsInstant Pot 4QT RIO Mini 7-in-1 Multi-Cooker, Pressure Cooker, Slow cook, Sauté, Steam, Rice Maker, Yogurt, & Warmer, Black, 4 Quarts
Units sold1KB0F9BD5M2K
$69.99·★4.5·6.6K revsInstant Pot 4QT RIO Mini 7-in-1 Multi-Cooker, Pressure Cooker, Slow cook, Sauté, Steam, Rice Maker, Yogurt, & Warmer, Rosewater, 4 Quarts
Units sold1K
AROMA
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$739.4K
Avg. price
$36.97
B007WQ9YNO
$36.97·★4.5·65.1K revsAROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
Units sold20K
Cosori
1 ASIN in Top 10
4.0%
Units
2K
Revenue
$162.5K
Avg. price
$78.20
B0BFX95J5P
$78.20·★4.8·7.3K revsCosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
Units sold2K
Trending Instant Pot Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C63SQ8GH booked 1K units at $44.99, with ▼ 50.0% MoM change. On the growth side, B09MCSVWPS leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C63SQ8GH
Instant Pot Instant MagicFroth 9-in-1 Electric Milk Steamer and Frother, 17oz Stainless Steel Pitcher, Hot and Cold Foam Maker and Milk Warmer for Lattes, Cappuccinos, Macchiato
Price
$44.99
Rating
3.6
Reviews
1.5K
Latest month sales
B0FDJTMMBR
Elite Gourmet Noodle Express Electric Hot Pot, Stainless Steel, Grey | Prepares ramen, rice, soups & stews, boils water fast - glass lid - High/Low/Off settings
Price
$19.99
Rating
4.4
Reviews
516
Latest month sales
B09MCSVWPS
KINGBULL 8QT Electric Pressure Cooker, 12-in-1 Stainless Steel Multi Cooker with Nonstick Inner Pot, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer, Delay Start
Unlock to view ASIN details and product titles
Price
$99.90
Rating
4.4
Reviews
185
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this instant pot report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card