Simple Human Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Simple Human sales on Amazon US totaled 196,400 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $6,017,209 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 49.5% of revenue, while a typical listing is priced at $40.84. The keyword itself pulled 9,349 Amazon queries over the same period (▼ 22.8% MoM).
Zooming out to the 12-month window ending July 2026, the simple human Top 50 moved 2,183,200 units and $65,555,155 in cumulative sales — an average of 181,933 units and $5,462,930 per month. Monthly throughput topped out at 219,100 units in October 2025 and dipped to 99,700 in May 2026, leaving the latest reading 5.5% lower than August 2025.
Simple Human Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.4K
▲ 2.8% MoM
Monthly Revenue 2026/07
$6M
▲ 2.6% MoM
Top 10 Market Share 2026/07
60.6%
Simple Human Market Share & Sales Concentration on Amazon US — July 2026
The most-sold simple human listing on Amazon US in July 2026 is ASIN B07ZGHZVRY (Brand: Clorox), which sold 40,000 units at $21.00 apiece — equal to 20.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $2,976,990 in July 2026 — 60.6% of unit volume and 49.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Simple Human' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B000W8AF2S
OXO Good Grips SimplyTear Paper Towel Holder Countertop for Kitchen | One-handed Tear, Weighted Stainless Steel Non-Slip Base, Countertop Organizer, Stable Dispensing, Fits any Size of Rolls
10K
▲ 25.0%vs. prior month
$299.5K
latest month
12-month trend
B08F7BSLNW
simplehuman Code H 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 30-35 Liter / 8-9 Gallon, White
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B08F7H8SBP
simplehuman Code M 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 40-45 Liter / 11-12 Gallon, White
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0F24MHHFD
dancemoon JustHang Shower Squeegee with Built-in Hook, 10-Inch Black | Award-Winning Design, All-One-Piece Soft-Touch Silicone, for Glass Door, Bathroom, Window, Mirror, Tile Wall, Car
10K
▲ 0.0%vs. prior month
$210K
latest month
12-month trend
B08F7HGKVJ
simplehuman Code Q 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 50-65 Liter / 13-17 Gallon, White
10K
▲ 0.0%vs. prior month
$320K
latest month
12-month trend
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Best Simple Human Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
simplehuman is the best-performing simple human brand in July 2026, moving 59,000 units across 7 ASINs for 49.6% of Top 10 volume. Clorox follows with 40,000 units (33.6%), ahead of OXO on 10,000 units (8.4%).
With 4 brands splitting the Top 10 and 91.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.00 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
simplehuman
7 ASINs in Top 10
49.6%
Units
59K
Revenue
$1.6M
Avg. price
$26.85
B08F7BSLNW
$25.99·★4.9·21.8K revssimplehuman Code H 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 30-35 Liter / 8-9 Gallon, White
Units sold10KB08F7H8SBP
$29.99·★4.9·11.8K revssimplehuman Code M 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 40-45 Liter / 11-12 Gallon, White
Units sold10KB08F7HGKVJ
$32.00·★4.8·9.2K revssimplehuman Code Q 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 50-65 Liter / 13-17 Gallon, White
Units sold10KB08F757BFF
$29.99·★4.9·17.3K revssimplehuman Code J 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 38-45 Liter / 10-12 Gallon, White
Units sold9KB08F7JLDBN
$29.99·★4.9·12.5K revssimplehuman Code K 100 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 30-45 Liter / 8-12 Gallon, White
Units sold8KB010B2L04G
$19.99·★4.9·21.8K revssimplehuman Code H 60 Count Custom Fit Liners, Drawstring Kitchen Trash Bags, One-by-One Mess-Free Dispense, Extra Thick & Double Seamed, 50% PCR Plastic, 30-35 Liter / 8-9 Gallon, White
Units sold6KB0B4TXDMXV
$20.00·★4.7·1.2K revssimplehuman Odorsorb® Pod Refill Pack, Trash Can Odor Eliminator with Plant-Based Oils, 45 Days of Odor Control Per Pod, No Harsh Chemicals or Cover Scents, 4 Refill Pods
Units sold6K
Clorox
1 ASIN in Top 10
33.6%
Units
40K
Revenue
$830.8K
Avg. price
$21.00
B07ZGHZVRY
$21.00·★4.7·143.9K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40K
OXO
1 ASIN in Top 10
8.4%
Units
10K
Revenue
$299.5K
Avg. price
$29.95
B000W8AF2S
$29.95·★4.6·31.4K revsOXO Good Grips SimplyTear Paper Towel Holder Countertop for Kitchen | One-handed Tear, Weighted Stainless Steel Non-Slip Base, Countertop Organizer, Stable Dispensing, Fits any Size of Rolls
Units sold10K
Trending Simple Human Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B4TXDMXV booked 6K units at $20.00, with ▲ 20.0% MoM change. On the growth side, B004L9L3KW leads positive momentum with ▲ 185.7% MoM growth on 2K units, with B09J9YZZ2N close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B4TXDMXV
simplehuman Odorsorb® Pod Refill Pack, Trash Can Odor Eliminator with Plant-Based Oils, 45 Days of Odor Control Per Pod, No Harsh Chemicals or Cover Scents, 4 Refill Pods
Price
$20.00
Rating
4.7
Reviews
1.2K
Latest month sales
B004L9L3KW
simplehuman 40 Liter / 10.6 Gallon Slim Kitchen Step Trash Can With Secure Slide Lock, Grey Plastic
Price
$44.99
Rating
4.6
Reviews
30.5K
Latest month sales
B09J9YZZ2N
EKO Madison Brushed Stainless Steel 13.2 Gal/50L Kitchen Step Trash Can or Recycling Bin, Removable Inner Liner, Soft Close Lid, Fingerprint Resistant Finish
Unlock to view ASIN details and product titles
Price
$87.52
Rating
4.5
Reviews
3.9K
Latest month sales
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