Viva Paper Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Viva Paper Towels sales on Amazon US totaled 1,588,000 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $24,988,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 64.1% of revenue, while a typical listing is priced at $19.58. The keyword itself pulled 97,430 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the viva paper towels Top 50 moved 16,198,050 units and $258,550,554 in cumulative sales — an average of 1,349,838 units and $21,545,879 per month. Monthly throughput topped out at 1,588,000 units in July 2026 and dipped to 1,162,300 in May 2026, leaving the latest reading 33.5% higher than August 2025.
Viva Paper Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.6M
▲ 0.1% MoM
Monthly Revenue 2026/07
$25M
▼ 1.7% MoM
Top 10 Market Share 2026/07
63.0%
Viva Paper Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold viva paper towels listing on Amazon US in July 2026 is ASIN B00HSC9F2C (Brand: Clorox), which sold 100,000 units at $10.23 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $16,030,000 in July 2026 — 63.0% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Viva Paper Towels' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HSC9F2C
Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0BB3JGBH5
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
100K
▲ 0.0%vs. prior month
$698K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Viva Paper Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing viva paper towels brand in July 2026, moving 300,000 units across 3 ASINs for 30.0% of Top 10 volume. Clorox follows with 100,000 units (10.0%), ahead of CLEAN SKIN CLUB on 100,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.23 to $24.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
3 ASINs in Top 10
30.0%
Units
300K
Revenue
$7.7M
Avg. price
$24.79
B07MHJFRBJ
$24.42·★4.8·235.7K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.7K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.2K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100K
Clorox
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.2M
Avg. price
$10.23
B00HSC9F2C
$10.23·★4.8·120.7K revsClorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary)
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Viva Paper Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FN4VKRWW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0DQLN5PFY close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FN4VKRWW
Sparkle Pick-A-Size Paper Towels, Spirited Prints, 2 Double Rolls, Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
Price
$3.84
Rating
4.6
Reviews
308
Latest month sales
B0DQLN5PFY
Bounty Paper Towels Select-A-Size, White, 6 Triple Rolls = 18 Regular Rolls
Price
$16.99
Rating
4.8
Reviews
83.8K
Latest month sales
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.6
Reviews
22.4K
Latest month sales
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