Silicone Loofah Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Loofah sales on Amazon US totaled 140,600 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $1,434,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.0% of unit volume and 65.1% of revenue, while a typical listing is priced at $11.16. The keyword itself pulled 19,693 Amazon queries over the same period (▼ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the silicone loofah Top 50 moved 1,544,700 units and $16,321,856 in cumulative sales — an average of 128,725 units and $1,360,155 per month. Monthly throughput topped out at 158,400 units in November 2025 and dipped to 70,800 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Silicone Loofah Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.6K
▼ 6.4% MoM
Monthly Revenue 2026/07
$1.4M
▼ 8.0% MoM
Top 10 Market Share 2026/07
69.0%
Silicone Loofah Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone loofah listing on Amazon US in July 2026 is ASIN B07L64SWDR (Brand: WhaleLife), which sold 20,000 units at $9.99 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 97,000 units and $934,010 in July 2026 — 69.0% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Loofah' on Amazon
July 2026
Is 69.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07L64SWDR
WhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black | 10X Suds Save Body Wash Double Knotted Anti Tear Core Fast Dry Cotton Loop Stay Fresh Large Mesh for Sensitive Skin
20K
▲ 0.0%vs. prior month
$191.8K
latest month
12-month trend
B09WMNT9NL
Fu Store Loofah Sponge Shower Loofahs 4 Colors Bath Sponges Body Scrubbers | Mesh Balls 60g Luffa for Rich Lather Exfoliating Wash Back Scrubber Bathroom Men Women 4 Pack Cleaning Bathing Accessories
20K
▲ 0.0%vs. prior month
$132K
latest month
12-month trend
B01F88BMC8
BTYMS Bath Sponge Shower Loofahs 60g Mesh Pouf Bath Scrunchies Body Wash Puff Shower Puff - Pack of 4
10K
▲ 0.0%vs. prior month
$67.9K
latest month
12-month trend
B09J7YJHXB
INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush, Black | Handheld Cleansing Skin Brush, Gentle Exfoliating and Lather Well, Hygienic Bath Scrub for Women, Men
10K
▲ 0.0%vs. prior month
$59.7K
latest month
12-month trend
B0D6RG7MM8
VWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men
10K
▲ 0.0%vs. prior month
$140.9K
latest month
12-month trend
B0BXX2M9PB
Soft Silicone Body Scrubber 2 PCS Silicone Body Shower, Silicone Loofah 2 in 1 Bath and Shampoo Brush, Body Scrubber Shower Cleaning Exfoliating Use for Sensitive Skin, Lather Well(Black and Pink)
8K
▲ 14.3%vs. prior month
$63.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Silicone Loofah Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WhaleLife is the best-performing silicone loofah brand in July 2026, moving 20,000 units across 1 ASIN for 20.6% of Top 10 volume. Fu Store follows with 20,000 units (20.6%), ahead of VWMYQ on 13,000 units (13.4%).
Volume is spread across 9 brands, with the top three holding 54.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $14.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WhaleLife
1 ASIN in Top 10
20.6%
Units
20K
Revenue
$191.8K
Avg. price
$9.99
B07L64SWDR
$9.99·★4.6·45.9K revsWhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black | 10X Suds Save Body Wash Double Knotted Anti Tear Core Fast Dry Cotton Loop Stay Fresh Large Mesh for Sensitive Skin
Units sold20K
Fu Store
1 ASIN in Top 10
20.6%
Units
20K
Revenue
$132K
Avg. price
$6.99
B09WMNT9NL
$6.99·★4.3·9K revsFu Store Loofah Sponge Shower Loofahs 4 Colors Bath Sponges Body Scrubbers | Mesh Balls 60g Luffa for Rich Lather Exfoliating Wash Back Scrubber Bathroom Men Women 4 Pack Cleaning Bathing Accessories
Units sold20K
VWMYQ
2 ASINs in Top 10
13.4%
Units
13K
Revenue
$197K
Avg. price
$14.73
B0D6RG7MM8
$13.49·★4.2·5.5K revsVWMYQ Silicone Back Scrubber for Shower, 17in Lengthen Long Handle Body Brush, Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam, Long Handle Back Scrubber for Men
Units sold10KB0GHYY6KLL
$15.98·★4.5·6.9K revsBack Scrubber for Shower & Face Scrubber, 2Pcs Silicone Exfoliating Brush Set with 17In Long Handle, Soft Body & Facial Cleansing Scrubber for Men Women
Units sold3K
Trending Silicone Loofah Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GHYY6KLL booked 3K units at $15.98, with ▲ 0.0% MoM change. On the growth side, B0CCCBF5TM leads positive momentum with ▲ 80.0% MoM growth on 900 units, with B08FMN2QG8 close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GHYY6KLL
Back Scrubber for Shower & Face Scrubber, 2Pcs Silicone Exfoliating Brush Set with 17In Long Handle, Soft Body & Facial Cleansing Scrubber for Men Women
Price
$15.98
Rating
4.5
Reviews
6.9K
Latest month sales
B0CCCBF5TM
MainBasics Silicone Body Scrubber Dual-Sided, Pink, Exfoliate | Shower Exfoliator for Men & Women, Gentle Silicone Loofah Alternative for Deep Clean
Price
$9.99
Rating
4.5
Reviews
1.1K
Latest month sales
B08FMN2QG8
1 Pack Soft Silicone Shower Brush, Body Scrubber Exfoliating Skin Massage | Body Wash Bath Dry Skin Brushing Glove Loofah, Fit for Sensitive and All Kinds of Skin(Eucalyptus Green)
Unlock to view ASIN details and product titles
Price
$5.93
Rating
4.5
Reviews
26.1K
Latest month sales
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