Loofah Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loofah sales on Amazon US totaled 370,000 units in July 2026 (▲ 2.3% vs. the prior month), generating an estimated $3,306,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.9% of unit volume and 42.2% of revenue, while a typical listing is priced at $9.81. The keyword itself pulled 425,317 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the loofah Top 50 moved 3,620,900 units and $33,367,800 in cumulative sales — an average of 301,742 units and $2,780,650 per month. Monthly throughput topped out at 370,000 units in July 2026 and dipped to 195,800 in May 2026, leaving the latest reading 42.1% higher than August 2025.
Loofah Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
370K
▲ 2.3% MoM
Monthly Revenue 2026/07
$3.3M
▲ 1.9% MoM
Top 10 Market Share 2026/07
45.9%
Loofah Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loofah listing on Amazon US in July 2026 is ASIN B07L64SWDR (Brand: WhaleLife), which sold 20,000 units at $9.99 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $1,393,700 in July 2026 — 45.9% of unit volume and 42.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loofah' on Amazon
July 2026
Is 45.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07L64SWDR
WhaleLife WhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black | 10X Suds Save Body Wash Double Knotted Anti Tear Core Fast Dry Cotton Loop Stay Fresh Large Mesh for Sensitive Skin
20K
▲ 0.0%vs. prior month
$191.8K
latest month
12-month trend
B07WG6YYRG
AmazerBath Loofah Sponge 75g/Piece, Exfoliating Bath Sponge Body Scrubber - Loofa Set of 4 Flower Color (Large, Green-Purple)
20K
▲ 0.0%vs. prior month
$185.6K
latest month
12-month trend
B09HH8R1T8
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother,Great for Daily Use (Pink,Yellow,Purple)
20K
▲ 0.0%vs. prior month
$147.4K
latest month
12-month trend
B0B1HK4WNC
Backski Back Scrubber Anti Slip for Shower, Shower Brush Long Handle with Stiff and Soft Bristles, Body Exfoliator for Bath or Dry Brush(Blue)
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0D3H1DRJ2
AmazerBath Charcoal Loofah Sponge, Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue, Green, Purple & Red, Bath Sponge for Men and Women
20K
▲ 100.0%vs. prior month
$139.8K
latest month
12-month trend
B09WMNT9NL
Fu Store Loofah Sponge Shower Loofahs 4 Colors Bath Sponges Body Scrubbers | Mesh Balls 60g Luffa for Rich Lather Exfoliating Wash Back Scrubber Bathroom Men Women 4 Pack Cleaning Bathing Accessories
20K
▲ 0.0%vs. prior month
$132K
latest month
12-month trend
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Best Loofah Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AmazerBath is the best-performing loofah brand in July 2026, moving 40,000 units across 2 ASINs for 23.5% of Top 10 volume. WhaleLife follows with 20,000 units (11.8%), ahead of UJFQBH on 20,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AmazerBath
2 ASINs in Top 10
23.5%
Units
40K
Revenue
$325.4K
Avg. price
$8.49
B07WG6YYRG
$9.99·★4.7·45K revsAmazerBath Loofah Sponge 75g/Piece, Exfoliating Bath Sponge Body Scrubber - Loofa Set of 4 Flower Color (Large, Green-Purple)
Units sold20KB0D3H1DRJ2
$6.99·★4.7·5.8K revsAmazerBath Charcoal Loofah Sponge, Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue, Green, Purple & Red, Bath Sponge for Men and Women
Units sold20K
WhaleLife
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$191.8K
Avg. price
$9.99
B07L64SWDR
$9.99·★4.6·45.8K revsWhaleLife WhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black | 10X Suds Save Body Wash Double Knotted Anti Tear Core Fast Dry Cotton Loop Stay Fresh Large Mesh for Sensitive Skin
Units sold20K
UJFQBH
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$147.4K
Avg. price
$7.99
B09HH8R1T8
$7.99·★4.4·34.2K revsUJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother,Great for Daily Use (Pink,Yellow,Purple)
Units sold20K
Trending Loofah Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01F88BMC8 booked 10K units at $6.99, with ▲ 0.0% MoM change. On the growth side, B0F9982TRW leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0D3H1DRJ2 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01F88BMC8
BTYMS Bath Sponge Shower Loofahs 60g Mesh Pouf Bath Scrunchies Body Wash Puff Shower Puff - Pack of 4
Price
$6.99
Rating
4.6
Reviews
20.6K
Latest month sales
B0F9982TRW
Yiclick Exfoliating Body Scrubber (2 Pack), Body Exfoliator Scrubber, Exfoliating Sponge for Shower Bath, Shower Loofah Luffa Lufa with Handle, Dead Skin Exfoliator for Body Scrub, Men Women
Price
$5.99
Rating
4.4
Reviews
484
Latest month sales
B0D3H1DRJ2
AmazerBath Charcoal Loofah Sponge, Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue, Green, Purple & Red, Bath Sponge for Men and Women
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
5.8K
Latest month sales
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