Ponds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ponds sales on Amazon US totaled 145,000 units in July 2026 (▼ 38.1% vs. the prior month), generating an estimated $2,364,545 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.9% of unit volume and 87.8% of revenue, while a typical listing is priced at $12.05. The keyword itself pulled 33,780 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the ponds Top 50 moved 2,093,150 units and $37,216,172 in cumulative sales — an average of 174,429 units and $3,101,348 per month. Monthly throughput topped out at 234,350 units in June 2026 and dipped to 87,650 in May 2026, leaving the latest reading 1.8% lower than August 2025.
Ponds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
145K
▼ 38.1% MoM
Monthly Revenue 2026/07
$2.4M
▼ 43.2% MoM
Top 10 Market Share 2026/07
86.9%
Ponds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ponds listing on Amazon US in July 2026 is ASIN B0BBSP2JNQ (Brand: SimplyVital), which sold 50,000 units at $19.98 apiece — equal to 34.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $2,076,740 in July 2026 — 86.9% of unit volume and 87.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ponds' on Amazon
July 2026
Is 86.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B07T6XJLB4
POND’S Cold Cream Cleanser, Fragrance-Free – Moisturizing Makeup Remover & Deep Cleansing Face Cream – Facial Cleanser for Soft, Radiant Skin – Dermatologist Tested, Non-Comedogenic, 6.1 oz
10K
▲ 0.0%vs. prior month
$58.8K
latest month
12-month trend
B001F0H77I
Pond's Nourishing Moisturizing Cream, Crema S, Fragrance Free, Ivory, 14.1 Oz
9K
▼ 10.0%vs. prior month
$69.7K
latest month
12-month trend
B0D4RPLMPD
POND’S Fresh Hydration Gel Face Moisturizer, 24HR Hydration with Hyaluronic Acid, Vitamin E & B3 Niacinamide, Alcohol-Free, Oil-Free, Dermatologist Tested, 3.4 oz
9K
▼ 10.0%vs. prior month
$75.9K
latest month
12-month trend
B000UVZU1S
St. Ives Collagen Elastin Face Moisturizer for Dry Skin, Paraben free and Non Comedogenic, 10 oz
8K
▲ 0.0%vs. prior month
$58K
latest month
12-month trend
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Best Ponds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SimplyVital is the best-performing ponds brand in July 2026, moving 50,000 units across 1 ASIN for 39.7% of Top 10 volume. POND'S follows with 40,000 units (31.7%), ahead of KAHI on 20,000 units (15.9%).
With 5 brands splitting the Top 10 and 87.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.42 to $21.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SimplyVital
1 ASIN in Top 10
39.7%
Units
50K
Revenue
$1.1M
Avg. price
$19.98
B0BBSP2JNQ
$19.98·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
POND'S
6 ASINs in Top 10
31.7%
Units
40K
Revenue
$298.7K
Avg. price
$7.42
B07T6XJLB4
$5.88·★4.7·2.7K revsPOND’S Cold Cream Cleanser, Fragrance-Free – Moisturizing Makeup Remover & Deep Cleansing Face Cream – Facial Cleanser for Soft, Radiant Skin – Dermatologist Tested, Non-Comedogenic, 6.1 oz
Units sold10KB001F0H77I
$7.87·★4.6·14.6K revsPond's Nourishing Moisturizing Cream, Crema S, Fragrance Free, Ivory, 14.1 Oz
Units sold9KB0D4RPLMPD
$8.44·★4.4·3.8K revsPOND’S Fresh Hydration Gel Face Moisturizer, 24HR Hydration with Hyaluronic Acid, Vitamin E & B3 Niacinamide, Alcohol-Free, Oil-Free, Dermatologist Tested, 3.4 oz
Units sold9KB07ZJXBZW3
$4.49·★4.6·3.2K revsPOND’S Micellar Makeup Remover Wipes, Removes Waterproof Mascara, with Aloe Vera & Vitamin B3, Alcohol-Free Facial Cleansing Wipes for Dry Skin, 25 Count
Units sold5KB004LZM6TI
$15.86·★4.6·15.2K revsPOND’S Rejuveness Face Cream – Anti-Aging Face Moisturizer with AHA’s, Vitamin E & Collagen – Daily Wrinkle Cream for Women – Hydrating Collagen Face Cream – Dermatologist Tested, 14.1 oz
Units sold4KB00EVG674W
$2.00·★4.6·14.6K revsPOND'S Nourishing Moisturizing Cream, Crema S 1.75 oz
Units sold3K
KAHI
1 ASIN in Top 10
15.9%
Units
20K
Revenue
$452.6K
Avg. price
$21.98
B0DDC3QGJL
$21.98·★4.2·10.7K revsKAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
Units sold20K
Trending Ponds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00EVG674W booked 3K units at $2.00, with ▲ 0.0% MoM change. On the growth side, B0GSC9FP46 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B00G4UC7D8 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00EVG674W
POND'S Nourishing Moisturizing Cream, Crema S 1.75 oz
Price
$2.00
Rating
4.6
Reviews
14.6K
Latest month sales
B0GSC9FP46
POND'S Dry Skin Cream, Facial Moisturizer Variety 2-Size Bundle – Hypoallergenic, Non-Comedogenic Face Cream, Suitable for Sensitive Skin
Price
$18.99
Rating
4.6
Reviews
19
Latest month sales
B00G4UC7D8
Ponds Magic Talc , Talcum Powder 100 grams
Unlock to view ASIN details and product titles
Price
$5.79
Rating
4.4
Reviews
413
Latest month sales
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