Shimmer Body Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shimmer Body Oil sales on Amazon US totaled 224,800 units in July 2026 (▼ 33.9% vs. the prior month), generating an estimated $4,760,787 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.4% of unit volume and 63.8% of revenue, while a typical listing is priced at $20.89. The keyword itself pulled 21,802 Amazon queries over the same period (▼ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the shimmer body oil Top 50 moved 2,252,650 units and $42,124,819 in cumulative sales — an average of 187,721 units and $3,510,402 per month. Monthly throughput topped out at 340,300 units in June 2026 and dipped to 127,400 in August 2025, leaving the latest reading 76.5% higher than August 2025.
Shimmer Body Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
224.8K
▼ 33.9% MoM
Monthly Revenue 2026/07
$4.8M
▼ 28.0% MoM
Top 10 Market Share 2026/07
61.4%
Shimmer Body Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shimmer body oil listing on Amazon US in July 2026 is ASIN B004AI97MA (Brand: Bio-Oil), which sold 20,000 units at $20.97 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 138,000 units and $3,037,020 in July 2026 — 61.4% of unit volume and 63.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shimmer Body Oil' on Amazon
July 2026
Is 61.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B004AI97MA
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
20K
▲ 0.0%vs. prior month
$378.6K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
B004L17FKC
OSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0CXF7PXCF
Naturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
20K
▲ 0.0%vs. prior month
$346.2K
latest month
12-month trend
B0FD8W456T
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Shimmering 6.8oz 1ct | For glowing skin with peachy shimmer, moisturizes with 100% Pure Cocoa Butter, non-greasy feel & Vanilla cocoa scent
10K
▼ 75.0%vs. prior month
$86.1K
latest month
12-month trend
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
10K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
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Best Shimmer Body Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bio-Oil is the best-performing shimmer body oil brand in July 2026, moving 20,000 units across 1 ASIN for 14.5% of Top 10 volume. GODA follows with 20,000 units (14.5%), ahead of OSEA on 20,000 units (14.5%).
Volume is spread across 8 brands, with the top three holding 43.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.97 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bio-Oil
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$378.6K
Avg. price
$20.97
B004AI97MA
$20.97·★4.6·69.1K revsBio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold20K
GODA
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$699.8K
Avg. price
$34.99
B0FG8K9QYK
$34.99·★4.2·3.8K revsGODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
Units sold20K
OSEA
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$1M
Avg. price
$52.00
B004L17FKC
$52.00·★4.5·4.8K revsOSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
Units sold20K
Trending Shimmer Body Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D8QJWWYG leads positive momentum with ▲ 25.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D8QJWWYG
Palmer's Shimmer Body Lotion Cocoa Butter Formula with Vitamin E (5.25 Oz) | Radiance Body Gloss, Helps Blur Veins, Cellulite, Marks, Nourishes & Illuminates Skin for Radiant Glow, 48hr Moisture
Price
$9.68
Rating
4.3
Reviews
1.2K
Latest month sales
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