Fancy Feast Pate Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fancy Feast Pate sales on Amazon US totaled 565,000 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $13,168,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 54.8% of revenue, while a typical listing is priced at $21.65. The keyword itself pulled 43,034 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the fancy feast pate Top 50 moved 5,930,600 units and $130,511,797 in cumulative sales — an average of 494,217 units and $10,875,983 per month. Monthly throughput topped out at 587,000 units in June 2026 and dipped to 366,000 in May 2026, leaving the latest reading 25.9% higher than August 2025.
Fancy Feast Pate Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
565K
▼ 3.7% MoM
Monthly Revenue 2026/07
$13.2M
▼ 3.4% MoM
Top 10 Market Share 2026/07
49.6%
Fancy Feast Pate Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fancy feast pate listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $7,211,700 in July 2026 — 49.6% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fancy Feast Pate' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B00JT3TP1O
Purina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07JG87X5P
Purina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$914.4K
latest month
12-month trend
B07CTBXRXD
Purina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
30K
▲ 0.0%vs. prior month
$841.8K
latest month
12-month trend
B072DTFZHL
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
20K
▼ 33.3%vs. prior month
$513.8K
latest month
12-month trend
B0169J3ANO
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, No Artificial Colors or Preservatives, 100 percent complete and balanced nutrition
20K
▲ 0.0%vs. prior month
$561.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fancy Feast Pate Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing fancy feast pate brand in July 2026, moving 240,000 units across 8 ASINs for 85.7% of Top 10 volume. Sheba follows with 20,000 units (7.1%), ahead of Friskies on 20,000 units (7.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.91 to $32.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
8 ASINs in Top 10
85.7%
Units
240K
Revenue
$6M
Avg. price
$25.91
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB00JT3TP1O
$28.06·★4.7·20.9K revsPurina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40KB07JG87X5P
$22.86·★4.7·29.7K revsPurina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced
Units sold40KB07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
Units sold30KB0169J3ANO
$28.06·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, No Artificial Colors or Preservatives, 100 percent complete and balanced nutrition
Units sold20KB01ALT2IRM
$28.06·★4.7·10.9K revsFancy Feast Classic Pate Poultry & Beef Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack with recipes made with no artificial colors or preservatives. 100 percent complete and balanced
Units sold20KB0D2G1PBVS
$22.86·★4.7·3.5K revsPurina Fancy Feast Gravy Lovers Wet Cat Food Variety Pack, 4.5 lb, 24 Pack | Pate in gravy recipies made with no artificial colors or preservatives, 100 percent complete and balanced nutrition
Units sold20KB08RQDM2C7
$26.42·★4.6·7K revsPurina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 24-Pack | 48 single servings made with Chicken or Fish, and no artificial colors or preservatives. Convenient break-apart tubs
Units sold10K
Sheba
1 ASIN in Top 10
7.1%
Units
20K
Revenue
$513.8K
Avg. price
$25.96
B072DTFZHL
$25.96·★4.7·21K revsSheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
Units sold20K
Friskies
1 ASIN in Top 10
7.1%
Units
20K
Revenue
$655.2K
Avg. price
$32.76
B0777NRJ2N
$32.76·★4.6·33.1K revsPurina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites 40ct VP - (Pack of 40) 5.5 oz. Cans
Units sold20K
Trending Fancy Feast Pate Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08MLLWC16 leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B0841H82GK close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08MLLWC16
Blue Buffalo Tastefuls Variety Pack Paté Wet Cat Food, 3 oz, 12 ct | Salmon, Chicken, Ocean Fish & Tuna Entrées (4 of Each), No Corn, Wheat, or Soy
Price
$14.47
Rating
4.4
Reviews
3.1K
Latest month sales
B0841H82GK
Purina Fancy Feast Wet Senior Cat Food 7 Years Plus Chicken Feast Pate - (Pack of 24) 3 oz. Cans
Price
$23.04
Rating
4.6
Reviews
1.8K
Latest month sales
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Unlock to view ASIN details and product titles
Price
$22.86
Rating
4.7
Reviews
47.3K
Latest month sales
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