Blue Buffalo Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Buffalo Cat Food sales on Amazon US totaled 246,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $6,020,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.3% of unit volume and 36.2% of revenue, while a typical listing is priced at $24.70. The keyword itself pulled 58,596 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the blue buffalo cat food Top 50 moved 2,695,350 units and $67,258,054 in cumulative sales — an average of 224,613 units and $5,604,838 per month. Monthly throughput topped out at 263,000 units in June 2026 and dipped to 155,400 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Blue Buffalo Cat Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246K
▼ 6.5% MoM
Monthly Revenue 2026/07
$6M
▼ 6.1% MoM
Top 10 Market Share 2026/07
42.3%
Blue Buffalo Cat Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue buffalo cat food listing on Amazon US in July 2026 is ASIN B072DTFZHL (Brand: Sheba), which sold 20,000 units at $23.12 apiece — equal to 8.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $2,179,990 in July 2026 — 42.3% of unit volume and 36.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Buffalo Cat Food' on Amazon
July 2026
Is 42.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072DTFZHL
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
20K
▼ 33.3%vs. prior month
$513.8K
latest month
12-month trend
B083254TP6
Blue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats, 5 oz | Real Chicken First, Crunchy Shell with Creamy Center, No Poultry By-Product, Corn, Wheat, or Soy
10K
▲ 0.0%vs. prior month
$29.8K
latest month
12-month trend
B083256F9B
Blue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats, 12 oz | Real Chicken First, Crunchy Shell with Creamy Center, No Chicken By-Product, Corn, Wheat, or Soy
10K
▲ 25.0%vs. prior month
$69.8K
latest month
12-month trend
B08MLBGGB5
Blue Buffalo Tastefuls Variety Pack Wet Cat Food, 3 oz, 12 ct | Tuna, Chicken & Fish and Shrimp Entrées in Gravy (4 of Each), No Corn, Wheat, or Soy
10K
▲ 0.0%vs. prior month
$144.4K
latest month
12-month trend
B08XY91T66
Blue Buffalo Bits Chicken Training Treats, 19 oz | Real Chicken First, DHA for Cognitive Development, No Chicken By-Product Meals, Free from Red Dye 40
10K
▲ 0.0%vs. prior month
$149.8K
latest month
12-month trend
B002UT92EY
Blue Buffalo Wilderness Chicken Adult Dry Cat Food, Grain-Free, 12 lb | Real Chicken #1 Ingredient, High Protein Nutrition, Supports Immunity with Antioxidant-Rich LifeSource Bits
10K
▲ 11.1%vs. prior month
$469.8K
latest month
12-month trend
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Best Blue Buffalo Cat Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blue Buffalo is the best-performing blue buffalo cat food brand in July 2026, moving 75,000 units across 8 ASINs for 72.1% of Top 10 volume. Sheba follows with 20,000 units (19.2%), ahead of BLUE WILDERNESS on 9,000 units (8.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.20 to $27.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blue Buffalo
8 ASINs in Top 10
72.1%
Units
75K
Revenue
$1.4M
Avg. price
$19.20
B083254TP6
$2.98·★4.7·6K revsBlue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats, 5 oz | Real Chicken First, Crunchy Shell with Creamy Center, No Poultry By-Product, Corn, Wheat, or Soy
Units sold10KB083256F9B
$6.98·★4.7·4.5K revsBlue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats, 12 oz | Real Chicken First, Crunchy Shell with Creamy Center, No Chicken By-Product, Corn, Wheat, or Soy
Units sold10KB08MLBGGB5
$14.48·★4.3·12.5K revsBlue Buffalo Tastefuls Variety Pack Wet Cat Food, 3 oz, 12 ct | Tuna, Chicken & Fish and Shrimp Entrées in Gravy (4 of Each), No Corn, Wheat, or Soy
Units sold10KB08XY91T66
$14.98·★4.7·16.2K revsBlue Buffalo Bits Chicken Training Treats, 19 oz | Real Chicken First, DHA for Cognitive Development, No Chicken By-Product Meals, Free from Red Dye 40
Units sold10KB002UT92EY
$46.98·★4.7·12.1K revsBlue Buffalo Wilderness Chicken Adult Dry Cat Food, Grain-Free, 12 lb | Real Chicken #1 Ingredient, High Protein Nutrition, Supports Immunity with Antioxidant-Rich LifeSource Bits
Units sold10KB001B02JF2
$14.98·★4.7·13.1K revsBlue Buffalo Tastefuls Chicken Adult Indoor Dry Cat Food, 3 lb | Chicken & Brown Rice Recipe, Antioxidant-Rich LifeSource Bits, No Corn, Wheat, or Soy
Units sold9KB09S6SPLXX
$7.25·★4.6·2.1K revsBlue Buffalo Baby Blue Chicken Kitten Paté Wet Cat Food, 3 oz, 6 ct | Real Chicken #1 Ingredient, Healthy Growth Formula, Made with DHA for Cognitive Development
Units sold8KB003J1RRV2
$44.98·★4.7·7.4K revsBlue Buffalo Wilderness Salmon Adult Dry Cat Food, Grain-Free, 11 lb | Real Salmon #1 Ingredient, High Protein Nutrition, Supports Immunity with Antioxidant-Rich LifeSource Bits
Units sold8K
Sheba
1 ASIN in Top 10
19.2%
Units
20K
Revenue
$513.8K
Avg. price
$23.12
B072DTFZHL
$23.12·★4.7·21K revsSheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
Units sold20K
BLUE WILDERNESS
1 ASIN in Top 10
8.7%
Units
9K
Revenue
$249.9K
Avg. price
$27.98
B00QT4X1OI
$27.98·★4.8·3.6K revsBlue Buffalo Wilderness Chicken Adult Indoor Dry Cat Food, Grain-Free, 5 lb | High Protein, Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Digestion
Units sold9K
Trending Blue Buffalo Cat Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09S6SPLXX booked 8K units at $7.25, with ▲ 14.3% MoM change. On the growth side, B09S6S7T8M leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0084FNPDC close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09S6SPLXX
Blue Buffalo Baby Blue Chicken Kitten Paté Wet Cat Food, 3 oz, 6 ct | Real Chicken #1 Ingredient, Healthy Growth Formula, Made with DHA for Cognitive Development
Price
$7.25
Rating
4.6
Reviews
2.1K
Latest month sales
B09S6S7T8M
Blue Buffalo Baby Blue Chicken & Salmon Kitten Wet Cat Food Variety Pack | Chicken & Salmon Recipes (3 of Each), Grain-Free & High-Protein, DHA for Cognitive Development, 3 oz Cans
Price
$8.58
Rating
4.6
Reviews
1.1K
Latest month sales
B0084FNPDC
Blue Buffalo Wilderness Chicken Kitten Dry Cat Food, Grain-Free, 5 lb | High Protein, Real Chicken #1 Ingredient, DHA & ARA for Brain and Eye Development, Antioxidant-Rich LifeSource Bits
Unlock to view ASIN details and product titles
Price
$29.98
Rating
4.8
Reviews
8.9K
Latest month sales
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