Shea Moisture Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Conditioner sales on Amazon US totaled 159,500 units in July 2026 (▼ 22.7% vs. the prior month), generating an estimated $2,299,403 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 53.5% of revenue, while a typical listing is priced at $13.92. The keyword itself pulled 26,459 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture conditioner Top 50 moved 2,049,750 units and $29,436,693 in cumulative sales — an average of 170,813 units and $2,453,058 per month. Monthly throughput topped out at 209,150 units in November 2025 and dipped to 107,500 in May 2026, leaving the latest reading 11.8% lower than August 2025.
Shea Moisture Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
159.5K
▼ 22.7% MoM
Monthly Revenue 2026/07
$2.3M
▼ 28.8% MoM
Top 10 Market Share 2026/07
49.5%
Shea Moisture Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture conditioner listing on Amazon US in July 2026 is ASIN B07D37SBHF (Brand: Olaplex), which sold 10,000 units at $34.00 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,229,120 in July 2026 — 49.5% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Conditioner' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D37SBHF
OLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 66.7%vs. prior month
$340K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B07NQLWYXW
Shea Moisture Jamaican Black Castor Oil Strengthen & Grow Leave-In Conditioner, 11 Ounce | For damaged hair - softens, detangles and helps reduce breakage with Jamaican Black Castor Oil.
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
10K
▲ 0.0%vs. prior month
$129.7K
latest month
12-month trend
B0CHK1CKJ2
Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
8K
▼ 20.0%vs. prior month
$156.9K
latest month
12-month trend
B07NQHWHLM
Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
8K
▼ 11.1%vs. prior month
$71.8K
latest month
12-month trend
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Best Shea Moisture Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Shea Moisture is the best-performing shea moisture conditioner brand in July 2026, moving 56,000 units across 7 ASINs for 70.9% of Top 10 volume. Olaplex follows with 10,000 units (12.7%), ahead of Native on 8,000 units (10.1%).
With 4 brands splitting the Top 10 and 93.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.19 to $34.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Shea Moisture
7 ASINs in Top 10
70.9%
Units
56K
Revenue
$646K
Avg. price
$11.19
B07NQCBRK3
$9.87·★4.3·25.6K revsSHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
Units sold10KB07NQLWYXW
$8.97·★4.6·18.2K revsShea Moisture Jamaican Black Castor Oil Strengthen & Grow Leave-In Conditioner, 11 Ounce | For damaged hair - softens, detangles and helps reduce breakage with Jamaican Black Castor Oil.
Units sold10KB07NSZHMWD
$11.69·★4.6·21.4K revsShea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Units sold10KB07NQHWHLM
$8.97·★4.5·18.2K revsShea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Units sold8KB09HCYF8MS
$14.07·★4.6·18.2K revsSHEA MOISTURE JBCO LEAVE IN COND STRNGTH+RESTORE 20 FL.OZ. | For damaged hair - reduces breakage, improves elasticity, and controls frizz with Jamaican Black Castor Oil and Shea Butter.
Units sold7KB08BT948RD
$15.82·★4.6·25K revsShea Moisture Curl Enhancing Smoothie Hair Cream for Thick, Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free Curl Cream 20 oz | For curly hair - moisturizes, defines curls, and reduces frizz with Coconut Oil, Neem Oil and Silk Protein.
Units sold6KB00DZGA1H8
$8.97·★4.4·13.6K revsShea Moisture Hair Care, Coconut & Hibiscus Kids Extra Moisturizing Detangler, Anti-Frizz, Moisture & Shine for Thick, Wavy, Unruly, Curly Hair, Spray On & Leave-In, 8 Fl Oz | For kids' curls - detangles and softens hair while reducing knots with Coconut Oil and Hibiscus.
Units sold5K
Olaplex
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$340K
Avg. price
$34.00
B07D37SBHF
$34.00·★4.6·85K revsOLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
Native
1 ASIN in Top 10
10.1%
Units
8K
Revenue
$156.9K
Avg. price
$19.78
B0CHK1CKJ2
$19.78·★4.4·14.8K revsNative Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
Units sold8K
Trending Shea Moisture Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00DZGA1H8 booked 5K units at $8.97. On the growth side, B09BGFT32X leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00DZGA1H8
Shea Moisture Hair Care, Coconut & Hibiscus Kids Extra Moisturizing Detangler, Anti-Frizz, Moisture & Shine for Thick, Wavy, Unruly, Curly Hair, Spray On & Leave-In, 8 Fl Oz | For kids' curls - detangles and softens hair while reducing knots with Coconut Oil and Hibiscus.
Price
$8.97
Rating
4.4
Reviews
13.6K
Latest month sales
B0CXZFJQN3
PURA D'OR Deep Moisturizing Biotin Hair Regrwoth Conditioner Thickens, Softens, & Moisturizes Dry, Frizzy, Damaged Hair w/Argan Oil, Pumpkin, Rosemary, Honeysuckle, Vitamin E, Men & Women, 16oz
Price
$19.99
Rating
4.3
Reviews
67.4K
Latest month sales
B09BGFT32X
SheaMoisture Intensive Hydration Leave-in Conditioner for Curly Hair Manuka Honey and Mafura Oil Hair Conditioner to Strengthen and Restore Hair 11.5 oz
Unlock to view ASIN details and product titles
Price
$12.39
Rating
4.6
Reviews
257
Latest month sales
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