Shea Moisture Leave In Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Leave In Conditioner sales on Amazon US totaled 336,000 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $4,068,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 49.6% of revenue, while a typical listing is priced at $13.36. The keyword itself pulled 33,195 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture leave in conditioner Top 50 moved 3,598,250 units and $43,717,081 in cumulative sales — an average of 299,854 units and $3,643,090 per month. Monthly throughput topped out at 340,500 units in June 2026 and dipped to 170,800 in May 2026, leaving the latest reading 12.2% higher than August 2025.
Shea Moisture Leave In Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
336K
▼ 1.3% MoM
Monthly Revenue 2026/07
$4.1M
▼ 4.3% MoM
Top 10 Market Share 2026/07
56.3%
Shea Moisture Leave In Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture leave in conditioner listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 11.9% of every unit tracked in this report.
The Top 10 ASINs account for 189,000 units and $2,017,140 in July 2026 — 56.3% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Leave In Conditioner' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B075PTHVKN
Mielle Organics Pomegranate & Honey Leave-In Conditioner, 12 Fl Oz | Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine
10K
▲ 0.0%vs. prior month
$129.5K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 ) | Curl enhancing mousse with Coconut Oil, Neem Oil & Silk Protein to instantly hydrate, reduce frizz, and add shine.
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
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Best Shea Moisture Leave In Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing shea moisture leave in conditioner brand in July 2026, moving 40,000 units across 1 ASIN for 21.2% of Top 10 volume. TRESemmé follows with 40,000 units (21.2%), ahead of Pantene on 30,000 units (15.9%).
Volume is spread across 8 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $12.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
1 ASIN in Top 10
21.2%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
TRESemmé
1 ASIN in Top 10
21.2%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
Pantene
1 ASIN in Top 10
15.9%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.2K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Trending Shea Moisture Leave In Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09JKRHB15 booked 10K units at $7.49, with ▲ 11.1% MoM change. On the growth side, B0CXFDQZKF leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09JKRHB15
African Pride Moisture Miracle Pre-Shampoo Hair Detangler, 18 Oz | Aloe & coconut water pre-poo softens and detangles curls and coils; minimizes breakage on wash day
Price
$7.49
Rating
4.6
Reviews
14K
Latest month sales
B01LTIAUAG
Cantu Argan Oil Leave in Conditioning Repair Cream, 16 Ounce
Price
$5.97
Rating
4.6
Reviews
16.5K
Latest month sales
B0CXFDQZKF
The Doux DEAR MAMA Moisture Milk, Leave-In Conditioner & Detangler, 8 oz | Infused with Aloe & Pineapple to Hydrate, Refresh & Deeply Condition Curls, For Natural Hair Care, Silicone-Free
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.5
Reviews
209
Latest month sales
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