Shea Moisture Leave In Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Leave In Conditioner sales on Amazon US totaled 294,000 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $3,675,530 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 45.3% of revenue, while a typical listing is priced at $13.08. The keyword itself pulled 33,311 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture leave in conditioner Top 50 moved 3,303,650 units and $41,717,740 in cumulative sales — an average of 275,304 units and $3,476,478 per month. Monthly throughput topped out at 316,500 units in June 2026 and dipped to 158,200 in May 2026, leaving the latest reading 3.3% higher than August 2025.
Shea Moisture Leave In Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
294K
▼ 7.1% MoM
Monthly Revenue 2026/07
$3.7M
▼ 10.6% MoM
Top 10 Market Share 2026/07
53.4%
Shea Moisture Leave In Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture leave in conditioner listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 13.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 157,000 units and $1,664,900 in July 2026 — 53.4% of unit volume and 45.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Leave In Conditioner' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B07NQCBRK3
Shea Moisture Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 )
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B07NQLWYXW
Shea Moisture Jamaican Black Castor Oil Strengthen & Grow Leave-In Conditioner, 11 Ounce
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
10K
▲ 0.0%vs. prior month
$129.7K
latest month
12-month trend
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Best Shea Moisture Leave In Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing shea moisture leave in conditioner brand in July 2026, moving 40,000 units across 1 ASIN for 25.5% of Top 10 volume. Shea Moisture follows with 38,000 units (24.2%), ahead of Pantene on 30,000 units (19.1%).
With 7 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.67 to $12.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
1 ASIN in Top 10
25.5%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Shea Moisture
4 ASINs in Top 10
24.2%
Units
38K
Revenue
$391.7K
Avg. price
$9.66
B07NQCBRK3
$9.87·★4.3·25.6K revsShea Moisture Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 )
Units sold10KB07NQLWYXW
$8.97·★4.6·18.2K revsShea Moisture Jamaican Black Castor Oil Strengthen & Grow Leave-In Conditioner, 11 Ounce
Units sold10KB07NSZHMWD
$11.69·★4.6·21.4K revsShea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Units sold10KB07NQHWHLM
$8.09·★4.5·18.2K revsShea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Units sold8K
Pantene
1 ASIN in Top 10
19.1%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.3K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Trending Shea Moisture Leave In Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01LTIAUAG booked 9K units at $5.97, with ▲ 28.6% MoM change. On the growth side, B0CXFDQZKF leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LTIAUAG
Cantu Argan Oil Leave in Conditioning Repair Cream, 16 Ounce
Price
$5.97
Rating
4.6
Reviews
16.5K
Latest month sales
B07NQHWHLM
Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Price
$8.09
Rating
4.5
Reviews
18.2K
Latest month sales
B0CXFDQZKF
The Doux DEAR MAMA Moisture Milk, Leave-In Conditioner & Detangler, 8 oz | Infused with Aloe & Pineapple to Hydrate, Refresh & Deeply Condition Curls, For Natural Hair Care, Silicone-Free
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
213
Latest month sales
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