Olaplex No 6 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex No 6 sales on Amazon US totaled 440,000 units in July 2026 (▼ 40.3% vs. the prior month), generating an estimated $12,855,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 38.3% of revenue, while a typical listing is priced at $32.01. The keyword itself pulled 37,923 Amazon queries over the same period (▼ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex no 6 Top 50 moved 5,371,250 units and $163,112,047 in cumulative sales — an average of 447,604 units and $13,592,671 per month. Monthly throughput topped out at 736,500 units in June 2026 and dipped to 254,700 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Olaplex No 6 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
440K
▼ 40.3% MoM
Monthly Revenue 2026/07
$12.9M
▼ 46.5% MoM
Top 10 Market Share 2026/07
45.5%
Olaplex No 6 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex no 6 listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 11.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,928,500 in July 2026 — 45.5% of unit volume and 38.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex No 6' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B08SSCQH77
Redken All Soft Conditioner – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olaplex No 6 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Olaplex is the best-performing olaplex no 6 brand in July 2026, moving 60,000 units across 4 ASINs for 30.0% of Top 10 volume. K18 follows with 50,000 units (25.0%), ahead of Elizavecca on 30,000 units (15.0%).
With 7 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.98 to $32.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Olaplex
4 ASINs in Top 10
30.0%
Units
60K
Revenue
$2M
Avg. price
$32.75
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20KB07D37PQGL
$32.99·★4.6·83.6K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10KB07D37SBHF
$34.00·★4.6·85K revsOLAPLEX N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
Units sold10K
K18
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Elizavecca
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$203.1K
Avg. price
$6.98
B01I2ZQJSG
$6.98·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Trending Olaplex No 6 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01I2ZQJSG booked 30K units at $6.98, with ▲ 200.0% MoM change. On the growth side, B0GZX4M5CK leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.98
Rating
4.4
Reviews
64.4K
Latest month sales
B08DPLN32V
Moroccanoil All In One Leave In Conditioner
Price
$25.60
Rating
4.6
Reviews
15.7K
Latest month sales
B0GZX4M5CK
Moroccanoil Hydrate & Shine Hair Set | Shampoo, Conditioner & Treatment Set
Unlock to view ASIN details and product titles
Price
$60.00
Rating
3.8
Reviews
98
Latest month sales
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