Sesame Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

MOMOFUKU is the best-performing sesame oil brand in July 2026, moving 20,000 units across 1 ASIN for 29.0% of Top 10 volume. 365 by Whole Foods Market follows with 13,000 units (18.8%), ahead of Neutrogena on 10,000 units (14.5%).

With 7 brands splitting the Top 10 and 62.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $24.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008K0Y3FK booked 2K units at $5.99, with ▲ 100.0% MoM change. On the growth side, B01MF9B0OV leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B01FO8O59E close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.