Maple Syrup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing maple syrup brand in July 2026, moving 32,000 units across 4 ASINs for 40.5% of Top 10 volume. Maple Grove Farms follows with 17,000 units (21.5%), ahead of Butternut Mountain Farm on 10,000 units (12.7%).

With 6 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.00 to $16.12, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0955G4PT9 booked 6K units at $3.63, with ▲ 20.0% MoM change. On the growth side, B004SIAL2C leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B005P0LW66 close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.