Seoul 1988 Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Seoul 1988 Serum sales on Amazon US totaled 687,000 units in July 2026 (▼ 37.3% vs. the prior month), generating an estimated $13,266,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 59.2% of revenue, while a typical listing is priced at $20.29. The keyword itself pulled 19,655 Amazon queries over the same period (▼ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the seoul 1988 serum Top 50 moved 7,718,200 units and $147,914,026 in cumulative sales — an average of 643,183 units and $12,326,169 per month. Monthly throughput topped out at 1,095,000 units in June 2026 and dipped to 394,000 in September 2025, leaving the latest reading 70.3% higher than August 2025.
Seoul 1988 Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
687K
▼ 37.3% MoM
Monthly Revenue 2026/07
$13.3M
▼ 39.1% MoM
Top 10 Market Share 2026/07
62.6%
Seoul 1988 Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold seoul 1988 serum listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $17.49 apiece — equal to 14.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $7,848,500 in July 2026 — 62.6% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Seoul 1988 Serum' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
50K
▼ 16.7%vs. prior month
$792.5K
latest month
12-month trend
B0D8W1YVBX
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
40K
▼ 60.0%vs. prior month
$839.6K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
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Best Seoul 1988 Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MEDITHERAPY is the best-performing seoul 1988 serum brand in July 2026, moving 100,000 units across 1 ASIN for 23.3% of Top 10 volume. medicube follows with 70,000 units (16.3%), ahead of Beauty of Joseon on 50,000 units (11.6%).
Volume is spread across 10 brands, with the top three holding 51.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.12 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MEDITHERAPY
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.7K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
medicube
1 ASIN in Top 10
16.3%
Units
70K
Revenue
$1.3M
Avg. price
$15.12
B0DBF65JYY
$15.12·★4.6·21K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
Beauty of Joseon
1 ASIN in Top 10
11.6%
Units
50K
Revenue
$792.5K
Avg. price
$15.30
B0B45LL4DD
$15.30·★4.3·20.6K revsBeauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
Units sold50K
Trending Seoul 1988 Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08R994Q1L booked 20K units at $5.97, with ▲ 100.0% MoM change. On the growth side, B0GZ19T1SM leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B0F4L4XQBN close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Price
$5.97
Rating
4.6
Reviews
11.5K
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Price
$39.00
Rating
4.4
Reviews
23.5K
Latest month sales
B0F4L4XQBN
Vitamin C Serum for Face with Stem Cells & Hyaluronic Acid 1 Oz | Anti-Aging, Brightening, Hydrating Face Serum for All Skin Types, Cruelty Free, Made in USA, with Aloe Vera & Vitamin E
Unlock to view ASIN details and product titles
Price
$5.09
Rating
4.4
Reviews
1.4K
Latest month sales
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