Benzoyl Peroxide Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Benzoyl Peroxide Face Wash sales on Amazon US totaled 756,200 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $10,501,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 56.5% of revenue, while a typical listing is priced at $16.38. The keyword itself pulled 44,410 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the benzoyl peroxide face wash Top 50 moved 8,317,350 units and $116,664,615 in cumulative sales — an average of 693,113 units and $9,722,051 per month. Monthly throughput topped out at 852,000 units in June 2026 and dipped to 445,200 in May 2026, leaving the latest reading 9.7% higher than August 2025.
Benzoyl Peroxide Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
756.2K
▼ 11.2% MoM
Monthly Revenue 2026/07
$10.5M
▼ 10.9% MoM
Top 10 Market Share 2026/07
60.8%
Benzoyl Peroxide Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold benzoyl peroxide face wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 13.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $5,938,300 in July 2026 — 60.8% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Benzoyl Peroxide Face Wash' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
50K
▲ 25.0%vs. prior month
$795K
latest month
12-month trend
B081KLNHSG
PanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce | Dermatologist-Recommended, Antibacterial Daily Cleanser, Unclogs Pores, Treat & Prevent Acne, Non-Comedogenic, All Skin Types
40K
▲ 0.0%vs. prior month
$426.8K
latest month
12-month trend
B0DBSMQMWF
PanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
40K
▲ 33.3%vs. prior month
$338.4K
latest month
12-month trend
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Best Benzoyl Peroxide Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing benzoyl peroxide face wash brand in July 2026, moving 210,000 units across 4 ASINs for 45.7% of Top 10 volume. CeraVe follows with 190,000 units (41.3%), ahead of ANUA on 60,000 units (13.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $15.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
4 ASINs in Top 10
45.7%
Units
210K
Revenue
$2.1M
Avg. price
$8.71
B081KL2QYJ
$10.12·★4.6·82.8K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100KB081KLNHSG
$10.12·★4.6·17.7K revsPanOxyl Antimicrobial Acne Creamy Wash, 4% Benzoyl Peroxide, 6 Ounce | Dermatologist-Recommended, Antibacterial Daily Cleanser, Unclogs Pores, Treat & Prevent Acne, Non-Comedogenic, All Skin Types
Units sold40KB0DBSMQMWF
$6.37·★4.6·82.8K revsPanOxyl Acne Foaming Wash, 10% Benzoyl Peroxide, For Face & Body, 3 oz | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold40KB09SQFPLC9
$8.24·★4.7·6.8K revsPanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
Units sold30K
CeraVe
5 ASINs in Top 10
41.3%
Units
190K
Revenue
$3M
Avg. price
$15.87
B01MSSDEPK
$15.97·★4.7·132.7K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·76.1K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50KB07RJ18VMF
$16.97·★4.8·104.2K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 19oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold30KB07YLJPMC3
$13.49·★4.6·35.8K revsCeraVe Foaming Acne Cream Cleanser, Face Wash with 4% Benzoyl Peroxide, 5oz | Skin Care, Hyaluronic Acid, Niacinamide, Facial Cleanser, Acne Treatment For Face, Face Care, Gentle Cleanser, Ceramides
Units sold30KB07RL88DD2
$16.97·★4.7·132.6K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,19oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold20K
ANUA
1 ASIN in Top 10
13.0%
Units
60K
Revenue
$780K
Avg. price
$13.00
B0BVV8BNYJ
$13.00·★4.6·20.7K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60K
Trending Benzoyl Peroxide Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09SQFPLC9 booked 30K units at $8.24, with ▲ 0.0% MoM change. On the growth side, B0166NTN2U leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B002P3L99G close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09SQFPLC9
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
Price
$8.24
Rating
4.7
Reviews
6.8K
Latest month sales
B0166NTN2U
Oxy Maximum Strength Face Wash
Price
$5.83
Rating
4.6
Reviews
3.8K
Latest month sales
B002P3L99G
La Roche-Posay Effaclar Foaming Gel Cleanser for Oily Skin | Face wash for oily skin with zinc pidolate to remove excess oil & shine. Alcohol free, oil free & sensitive skin tested.
Unlock to view ASIN details and product titles
Price
$15.74
Rating
4.7
Reviews
55.8K
Latest month sales
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