Beef Tallow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beef Tallow sales on Amazon US totaled 166,400 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $3,681,523 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 57.4% of revenue, while a typical listing is priced at $21.69. The keyword itself pulled 91,726 Amazon queries over the same period (▼ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the beef tallow Top 50 moved 1,824,400 units and $41,778,988 in cumulative sales — an average of 152,033 units and $3,481,582 per month. Monthly throughput topped out at 179,500 units in January 2026 and dipped to 103,800 in May 2026, leaving the latest reading 39.7% higher than August 2025.
Beef Tallow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.4K
▲ 0.0% MoM
Monthly Revenue 2026/07
$3.7M
▼ 2.5% MoM
Top 10 Market Share 2026/07
58.3%
Beef Tallow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beef tallow listing on Amazon US in July 2026 is ASIN B0D9HVJX1F (Brand: Jesse & Ben's), which sold 20,000 units at $9.99 apiece — equal to 12.0% of every unit tracked in this report.
The Top 10 ASINs account for 97,000 units and $2,112,140 in July 2026 — 58.3% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beef Tallow' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9HVJX1F
Jesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients
20K
▲ 0.0%vs. prior month
$198.2K
latest month
12-month trend
B0FFW9SQRW
Terra Lotus - Organic Grass-Fed Beef Tallow Balm with Raw Honey - Moisturizing Cream - Handmade All-Natural Moisturizer (2 Oz, Unscented)
20K
▲ 100.0%vs. prior month
$399.8K
latest month
12-month trend
B0881XTCR3
South Chicago Packing 100% Pure Wagyu Beef Tallow, 42 Ounces – Paleo & Keto Friendly Cooking Fat for Searing, Sautéing & Frying
10K
▲ 0.0%vs. prior month
$329.9K
latest month
12-month trend
B0BJMSH4JX
Hearth & Homestead Whipped Beef Tallow for Skin & Face, Unscented, 1.3oz | 100% Grass Fed & Finished, Eczema Cream & Body Butter, Only Organic Ingredients, For Skin & Face
10K
▲ 0.0%vs. prior month
$291.3K
latest month
12-month trend
B0D1NGHSZ8
Forge Skin Beef Tallow Balm Skin Moisturizer for Men, Anti Aging Wrinkle Defense - Face & Body Skincare Hydration Cream, 100% Grass-Fed Lotion, Paraben-Free, Helps Minimize Look of Fine Lines, 1.7 oz
10K
▲ 0.0%vs. prior month
$367.2K
latest month
12-month trend
B0DTQ8FGQX
RICHGRAND Beef Tallow for Skin - Whipped Tallow and Honey Balm - Grass Fed Beef Tallow for Face, Daily Moisturizer & Body Butter - Natural Non Comedogenic Skincare (4.3 oz)
9K
▼ 10.0%vs. prior month
$160.6K
latest month
12-month trend
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Best Beef Tallow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jesse & Ben's is the best-performing beef tallow brand in July 2026, moving 20,000 units across 1 ASIN for 20.6% of Top 10 volume. Terra Lotus follows with 20,000 units (20.6%), ahead of Hearth and Homestead on 15,000 units (15.5%).
Volume is spread across 8 brands, with the top three holding 56.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $28.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jesse & Ben's
1 ASIN in Top 10
20.6%
Units
20K
Revenue
$198.2K
Avg. price
$9.99
B0D9HVJX1F
$9.99·★4.5·455 revsJesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients
Units sold20K
Terra Lotus
1 ASIN in Top 10
20.6%
Units
20K
Revenue
$399.8K
Avg. price
$19.99
B0FFW9SQRW
$19.99·★4.5·5.6K revsTerra Lotus - Organic Grass-Fed Beef Tallow Balm with Raw Honey - Moisturizing Cream - Handmade All-Natural Moisturizer (2 Oz, Unscented)
Units sold20K
Hearth and Homestead
2 ASINs in Top 10
15.5%
Units
15K
Revenue
$442.8K
Avg. price
$28.95
B0BJMSH4JX
$29.97·★4.6·14.5K revsHearth & Homestead Whipped Beef Tallow for Skin & Face, Unscented, 1.3oz | 100% Grass Fed & Finished, Eczema Cream & Body Butter, Only Organic Ingredients, For Skin & Face
Units sold10KB0BRTQYJZL
$27.94·★4.6·14.4K revsHearth & Homestead Whipped Beef Tallow for Skin & Face Vanilla Orange 1.3oz | 100% Grass Fed & Finished, Eczema Cream & Body Butter, Only Organic Ingredients, For Skin & Face
Units sold5K
Trending Beef Tallow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D2DVJVS9 booked 4K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0FY7KCKTY leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B0F3TZF2ZH close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2DVJVS9
Santa Cruz Paleo, Beef Tallow, Beeswax & Honey Face Moisturizer, Organic, Unscented Grassfed Beef Tallow Skin Care, Sunscreen Free, Non Comedogenic Face & Body Moisturizer for Sensitive Skin, 2 Oz
Price
$17.99
Rating
4.5
Reviews
1.3K
Latest month sales
B0FY7KCKTY
Kettle & Fire 100% Grass-Fed Beef Tallow for Cooking, 14 oz Glass Jar | 100% Grass-Fed & Pasture-Raised Beef Tallow For High-Heat Cooking, Seed Oil Free, Non-GMO Verified, Whole30, Keto & Paleo
Price
$14.00
Rating
4.6
Reviews
110
Latest month sales
B0F3TZF2ZH
VIORY Tallow and Honey Balm for Face, Beef Tallow for Skin, Moisturizer | With 100% Organic Grass-Fed Beef Tallow & Raw Wild Honey, Natural Formula For Dry & Sensitive Skin (Unscented)
Unlock to view ASIN details and product titles
Price
$19.95
Rating
4.4
Reviews
317
Latest month sales
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