Secret Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Secret Deodorant sales on Amazon US totaled 456,000 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $4,531,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 51.8% of revenue, while a typical listing is priced at $10.99. The keyword itself pulled 30,069 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the secret deodorant Top 50 moved 4,423,750 units and $41,709,381 in cumulative sales — an average of 368,646 units and $3,475,782 per month. Monthly throughput topped out at 568,000 units in June 2026 and dipped to 237,350 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Secret Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
456K
▼ 19.7% MoM
Monthly Revenue 2026/07
$4.5M
▼ 20.4% MoM
Top 10 Market Share 2026/07
52.6%
Secret Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold secret deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 13.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,346,700 in July 2026 — 52.6% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Secret Deodorant' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B006MD1OHM
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
30K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B008CC3SMK
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
20K
▼ 50.0%vs. prior month
$276.8K
latest month
12-month trend
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
20K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B00HF3XTUS
Secret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
20K
▼ 33.3%vs. prior month
$278.6K
latest month
12-month trend
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Best Secret Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing secret deodorant brand in July 2026, moving 160,000 units across 6 ASINs for 66.7% of Top 10 volume. Dove follows with 40,000 units (16.7%), ahead of Degree on 20,000 units (8.3%).
With 4 brands splitting the Top 10 and 91.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.95 to $10.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
6 ASINs in Top 10
66.7%
Units
160K
Revenue
$1.7M
Avg. price
$10.96
B00HF3XSO0
$13.97·★4.6·27.2K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB006MD1OHM
$1.89·★4.6·6.6K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
Units sold30KB008CC3SMK
$13.97·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB008I2IKPE
$7.97·★4.8·8.6K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB00HF3XTUS
$13.97·★4.7·14.4K revsSecret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
Units sold20KB0BK9W7MRJ
$13.97·★4.6·27.2K revsSecret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
Units sold10K
Dove
2 ASINs in Top 10
16.7%
Units
40K
Revenue
$365.9K
Avg. price
$10.53
B00I69TI5K
$7.94·★4.8·15.4K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB00ZOIEHYS
$13.12·★4.8·31.5K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
Units sold10K
Degree
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$99.6K
Avg. price
$4.95
B00J2MIZWW
$4.95·★4.8·19.3K revsDegree Advanced Protection Antiperspirant Deodorant Shower Clean 72H 2.6 oz | 72-Hour Sweat and Odor Protection For Women With Body Heat Activated® Technology
Units sold20K
Trending Secret Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00BFYOB5K leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BSMVDFFC close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00BFYOB5K
Secret Fresh Antiperspirant Deodorant for Women, 72hr Breathable Sweat & Odor Protection, Instant Freshness & Gentle, PH Balancing Minerals, Clear Gel, Sweet Nectarine Scent, 2.6 oz
Price
$6.97
Rating
4.7
Reviews
10.6K
Latest month sales
B0BSMVDFFC
Secret Fresh Antiperspirant Deodorant for Women, 72hr Breathable Sweat & Odor Protection, Instant Freshness & Gentle, PH Balancing Minerals, Clear Gel, Cool Waterlily Scent, 2.6 oz (Pack of 3)
Price
$16.47
Rating
4.8
Reviews
2.3K
Latest month sales
B0DSCMGY93
Secret Dry Spray Antiperspirant Deodorant for Women, 48hr Weightless Sweat & Odor Protection, Gentle on Skin, Cocoa Butter Scent, 4.1 oz
Unlock to view ASIN details and product titles
Price
$6.97
Rating
3.9
Reviews
3K
Latest month sales
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