Lume Whole Body Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lume Whole Body Deodorant sales on Amazon US totaled 355,800 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $5,872,722 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 58.1% of revenue, while a typical listing is priced at $19.24. The keyword itself pulled 23,500 Amazon queries over the same period (▼ 17.7% MoM).
Zooming out to the 12-month window ending July 2026, the lume whole body deodorant Top 50 moved 3,815,800 units and $63,567,950 in cumulative sales — an average of 317,983 units and $5,297,329 per month. Monthly throughput topped out at 485,050 units in June 2026 and dipped to 183,700 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Lume Whole Body Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
355.8K
▼ 26.6% MoM
Monthly Revenue 2026/07
$5.9M
▼ 25.5% MoM
Top 10 Market Share 2026/07
61.6%
Lume Whole Body Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lume whole body deodorant listing on Amazon US in July 2026 is ASIN B00HF3XSO0 (Brand: Secret), which sold 60,000 units at $13.97 apiece — equal to 16.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 219,000 units and $3,410,740 in July 2026 — 61.6% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lume Whole Body Deodorant' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B072J2ZBPY
Degree Men UltraClear Antiperspirant Black + White Sweat & 4 Count 2.7 oz | 72-Hour Sweat & Odor Protection For Men With MotionSense Technology
40K
▼ 20.0%vs. prior month
$637.2K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B0080PEM3S
Degree Advanced Protection Deodorant, White Flowers & Lychee, 2.6 oz | For active days, 72-hour sweat and odor protection that moves with you.
10K
▼ 50.0%vs. prior month
$49.9K
latest month
12-month trend
B0BK9W7MRJ
Secret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
10K
▼ 50.0%vs. prior month
$139.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lume Whole Body Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing lume whole body deodorant brand in July 2026, moving 70,000 units across 2 ASINs for 32.0% of Top 10 volume. Degree follows with 50,000 units (22.8%), ahead of Native on 30,000 units (13.7%).
With 8 brands splitting the Top 10 and 68.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.48 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
2 ASINs in Top 10
32.0%
Units
70K
Revenue
$976.5K
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.2K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB0BK9W7MRJ
$13.97·★4.6·27.2K revsSecret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
Units sold10K
Degree
2 ASINs in Top 10
22.8%
Units
50K
Revenue
$687.1K
Avg. price
$10.48
B072J2ZBPY
$15.98·★4.7·42.6K revsDegree Men UltraClear Antiperspirant Black + White Sweat & 4 Count 2.7 oz | 72-Hour Sweat & Odor Protection For Men With MotionSense Technology
Units sold40KB0080PEM3S
$4.99·★4.7·9K revsDegree Advanced Protection Deodorant, White Flowers & Lychee, 2.6 oz | For active days, 72-hour sweat and odor protection that moves with you.
Units sold10K
Native
1 ASIN in Top 10
13.7%
Units
30K
Revenue
$374.7K
Avg. price
$13.49
B07GB3NVN1
$13.49·★4.4·116.3K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30K
Trending Lume Whole Body Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CRF85L3C leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B0CJMQZ1NR close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRF85L3C
Lume Whole Body Sweat Control Deodorant Cream Tube - 3 oz, 2 pk Soft Powder | 72-Hour Odor & Sweat Control, Aluminum, Baking Soda & Paraben Free, Antiperspirant Deodorant
Price
$36.99
Rating
4.6
Reviews
5.1K
Latest month sales
B0CJMQZ1NR
Lume Acidified Body Cleansing Bar - 5 oz (Unscented) | 24-Hour Odor Control, Paraben, SLS, SLES & Phthalate Free, Removes Odor Better Than Soap, Whole-Body Cleansing Bar
Price
$14.99
Rating
4.5
Reviews
3.2K
Latest month sales
B0FTZXJKJ9
Degree Women Whole Body Deodorant Spray, Rose & Waterlily, 2.9 oz | For all-over freshness, up to 72 hours of odor protection with a clean feel.
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.3
Reviews
353
Latest month sales
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