Dove Deodorant Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Deodorant Women sales on Amazon US totaled 259,000 units in July 2026 (▼ 27.0% vs. the prior month), generating an estimated $3,134,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 44.1% of revenue, while a typical listing is priced at $13.90. The keyword itself pulled 36,600 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the dove deodorant women Top 50 moved 2,632,500 units and $31,461,065 in cumulative sales — an average of 219,375 units and $2,621,755 per month. Monthly throughput topped out at 355,000 units in June 2026 and dipped to 163,400 in May 2026, leaving the latest reading 39.8% higher than August 2025.
Dove Deodorant Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
259K
▼ 27.0% MoM
Monthly Revenue 2026/07
$3.1M
▼ 20.5% MoM
Top 10 Market Share 2026/07
49.8%
Dove Deodorant Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove deodorant women listing on Amazon US in July 2026 is ASIN B00I69TI5K (Brand: Dove), which sold 30,000 units at $7.94 apiece — equal to 11.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $1,382,310 in July 2026 — 49.8% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Deodorant Women' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B01MRUOYWD
Dove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
20K
▼ 33.3%vs. prior month
$166K
latest month
12-month trend
B00ZOIEHYS
Dove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz | 72 hour sweat and odor protection. Caring Coconut
10K
▼ 50.0%vs. prior month
$127.7K
latest month
12-month trend
B00CHHKGYY
Dove Clinical + Care Original Clean Antiperspirant Soft Solid Stick, 1.7 oz | 96H Clinical Sweat Protection for hormonal, heat, & stress sweat, Nourishing Serum, Crisp, clean scent
10K
▲ 0.0%vs. prior month
$85.2K
latest month
12-month trend
B01N4NPNYX
Dove Invisible Antiperspirant Stick Clear Finish No White Marks 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
10K
▲ 0.0%vs. prior month
$72.3K
latest month
12-month trend
B01N7E0O2P
Dove Advanced Care Antiperspirant Stick Revive Pomegrante 2PK 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
10K
▲ 0.0%vs. prior month
$129.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dove Deodorant Women Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Dove is the best-performing dove deodorant women brand in July 2026, moving 119,000 units across 9 ASINs for 92.2% of Top 10 volume. Degree follows with 10,000 units (7.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.86 to $17.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
9 ASINs in Top 10
92.2%
Units
119K
Revenue
$1.2M
Avg. price
$11.86
B00I69TI5K
$7.94·★4.8·15.4K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB01MRUOYWD
$8.99·★4.6·15.5K revsDove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Units sold20KB00ZOIEHYS
$13.55·★4.8·31.5K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz | 72 hour sweat and odor protection. Caring Coconut
Units sold10KB00CHHKGYY
$9.63·★4.6·12.2K revsDove Clinical + Care Original Clean Antiperspirant Soft Solid Stick, 1.7 oz | 96H Clinical Sweat Protection for hormonal, heat, & stress sweat, Nourishing Serum, Crisp, clean scent
Units sold10KB01N4NPNYX
$7.57·★4.7·33.3K revsDove Invisible Antiperspirant Stick Clear Finish No White Marks 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
Units sold10KB01N7E0O2P
$13.67·★4.7·22.6K revsDove Advanced Care Antiperspirant Stick Revive Pomegrante 2PK 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
Units sold10KB0FL84FCZK
$7.97·★4.4·936 revsDove Deodorant Stick Coconut & Pink Jasmine Aluminum Free 2.4 Oz | 72H Odor Protection
Units sold10KB01HTJTPZA
$24.49·★4.7·33.3K revsDove Advanced Care Antiperspirant Deodorant Stick Cool Essentials 4 ct for helping your skin barrier repair after shaving 72 hour odor control and sweat protection with Pro Ceramide Technology 2.6 oz | Advanced Care 72 hour sweat and odor protection
Units sold10KB0FL863CW9
$12.97·★4.4·426 revsDove Clinical + Care Original Clean Antiperspirant Stick, 2.6 oz | 96H Clinical Sweat Protection for hormonal, heat, & stress sweat, Nourishing Serum, Crisp, clean scent
Units sold9K
Degree
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$179.3K
Avg. price
$17.93
B071G16W13
$17.93·★4.8·20.2K revsDegree Women's Black+White 4 Count Antiperspirant Balm 2.6 oz - Protects from Deodorant Stains, Fresh Scent, 48H Non-Stop Protection | For active days, protects against deodorant stains for 48 hours with a fresh scent.
Units sold10K
Trending Dove Deodorant Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FL863CW9 booked 9K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B084PMGLY2 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B001ECQ56Q close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FL863CW9
Dove Clinical + Care Original Clean Antiperspirant Stick, 2.6 oz | 96H Clinical Sweat Protection for hormonal, heat, & stress sweat, Nourishing Serum, Crisp, clean scent
Price
$12.97
Rating
4.4
Reviews
426
Latest month sales
B084PMGLY2
Dove Invisible Antiperspirant Dry Spray Clear Finish 3PK 3.8 oz | Advanced Care Invisible Tested on 100 colors 72-Hour Odor and Sweat Protection with Pro-Ceramide Technology
Price
$24.22
Rating
4.6
Reviews
15.5K
Latest month sales
B001ECQ56Q
Dove Clinical Protection Deodorant Stick Original Clean, 2 Pack, 1.7 Ounce
Unlock to view ASIN details and product titles
Price
$16.29
Rating
4.6
Reviews
12.2K
Latest month sales
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