Scrabble Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scrabble sales on Amazon US totaled 91,050 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $1,678,616 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 69.2% of revenue, while a typical listing is priced at $32.32. The keyword itself pulled 34,988 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the scrabble Top 50 moved 1,228,400 units and $24,240,458 in cumulative sales — an average of 102,367 units and $2,020,038 per month. Monthly throughput topped out at 332,200 units in December 2025 and dipped to 35,500 in May 2026, leaving the latest reading 69.4% higher than August 2025.
Scrabble Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91K
▲ 0.1% MoM
Monthly Revenue 2026/07
$1.7M
▼ 11.2% MoM
Top 10 Market Share 2026/07
79.1%
Scrabble Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scrabble listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 32.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 72,000 units and $1,161,940 in July 2026 — 79.1% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scrabble' on Amazon
July 2026
Is 79.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0D87PKYYK
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0DYK1ZH2D
CATAN Board Game (6th Edition) Trade, Build & Settle in the Classic Strategy Game for Family, Kids & Adults, Ages 10+, 3-4 Players, 60-90 Min Playtime
7K
▼ 30.0%vs. prior month
$282.4K
latest month
12-month trend
B09D44JH4S
Hasbro Gaming Scrabble Board Game, Classic Word Games for Kids Ages 8 and Up, Fun Family Game for 2-4 Players, The Classic Crossword Game
4K
▲ 0.0%vs. prior month
$87.6K
latest month
12-month trend
B08F939PT9
Winning Moves Scrabble Slam, Fast Paced Card Game Version of Scrabble | The Original 2000's Classic Hit, 2 to 4 Players, Ages 8+
4K
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scrabble Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing scrabble brand in July 2026, moving 30,000 units across 1 ASIN for 41.7% of Top 10 volume. Hasbro Gaming follows with 19,000 units (26.4%), ahead of Bananagrams on 8,000 units (11.1%).
With 7 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.26 to $17.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
41.7%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro Gaming
4 ASINs in Top 10
26.4%
Units
19K
Revenue
$308.9K
Avg. price
$17.43
B0D87PKYYK
$14.97·★4.8·3.3K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10KB09D44JH4S
$21.92·★4.7·5.6K revsHasbro Gaming Scrabble Board Game, Classic Word Games for Kids Ages 8 and Up, Fun Family Game for 2-4 Players, The Classic Crossword Game
Units sold4KB0BFG4JVC5
$19.82·★4.7·2K revsHasbro Gaming Scattergories Classic Game, Party Game for Adults and Teens Ages 13 and up, Board Game for 2+ Players
Units sold3KB01N6PS4L0
$12.99·★4.8·9.6K revsHasbro Gaming Boggle Classic Game | Word Search Games | Ages 8+ | 1 or More Players | Portable Travel Size | Fun Family Dice Games for Adults and Kids
Units sold2K
Bananagrams
1 ASIN in Top 10
11.1%
Units
8K
Revenue
$110.9K
Avg. price
$11.95
1932188126
$11.95·★4.9·26.8K revsBananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
Units sold8K
Trending Scrabble Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N6PS4L0 booked 2K units at $12.99, with ▲ 0.0% MoM change. On the growth side, 1223063151 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C5S343NP close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N6PS4L0
Hasbro Gaming Boggle Classic Game | Word Search Games | Ages 8+ | 1 or More Players | Portable Travel Size | Fun Family Dice Games for Adults and Kids
Price
$12.99
Rating
4.8
Reviews
9.6K
Latest month sales
1223063151
Tile Lock Scrabble Board Game, Board Holds Tiles in Place, for 2-4 Players, Ages 8 and Up, by Winning Moves Games USA | For 2 to 4 Players, Ages 8+
Price
$25.99
Rating
4.4
Reviews
10.8K
Latest month sales
B0C5S343NP
Monopoly Scrabble, Game Mash Up, by Winning Moves Games USA | Play in Under One Hour, Score Your Scrabble Word - Move Your Token, 2 to 4 Players, Ages 8+
Unlock to view ASIN details and product titles
Price
$30.99
Rating
4.6
Reviews
1K
Latest month sales
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