Card Games Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Card Games sales on Amazon US totaled 435,000 units in July 2026 (▲ 2.3% vs. the prior month), generating an estimated $6,755,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.0% of unit volume and 38.7% of revenue, while a typical listing is priced at $21.25. The keyword itself pulled 65,053 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the card games Top 50 moved 5,532,600 units and $77,110,165 in cumulative sales — an average of 461,050 units and $6,425,847 per month. Monthly throughput topped out at 1,397,100 units in December 2025 and dipped to 182,400 in May 2026, leaving the latest reading 45.9% higher than August 2025.
Card Games Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
435K
▲ 2.3% MoM
Monthly Revenue 2026/07
$6.8M
▲ 3.1% MoM
Top 10 Market Share 2026/07
46.0%
Card Games Market Share & Sales Concentration on Amazon US — July 2026
The most-sold card games listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $2,614,400 in July 2026 — 46.0% of unit volume and 38.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Card Games' on Amazon
July 2026
Is 46.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0829FT44S
50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity, GX, EX, FA, Tag Team, Or Secret Rare
30K
▲ 0.0%vs. prior month
$227.7K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7, The Ultimate Blend of Press Your Luck & Strategy, Fast-Paced Addictive Card Game,Quick to Learn & Easy to Teach,Perfect for Game Nights, 3+ Players, Ages 8 & Up, 20 Minutes Play Time
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B0GYTRYV7P
Pokémon TCG: Mega Evolution—Pitch Black Booster Bundle
20K
▲ 39900.0%vs. prior month
$1M
latest month
12-month trend
B00E4AMFKK
Bicycle Playing Cards 2 Pack Standard Poker Size Red and Blue | Air-cushion finish, Over 130 years trusted, 52 cards plus 2 Jokers per deck, Great for poker and rummy
20K
▲ 0.0%vs. prior month
$105.4K
latest month
12-month trend
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Best Card Games Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pokémon is the best-performing card games brand in July 2026, moving 50,000 units across 2 ASINs for 25.0% of Top 10 volume. Mattel Games follows with 30,000 units (15.0%), ahead of USAOPOLY on 30,000 units (15.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $24.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pokémon
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$1.3M
Avg. price
$24.58
B0829FT44S
$6.26·★4.2·12.9K revs50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity, GX, EX, FA, Tag Team, Or Secret Rare
Units sold30KB0GYTRYV7P
$42.91·★3.6·329 revsPokémon TCG: Mega Evolution—Pitch Black Booster Bundle
Units sold20K
Mattel Games
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.7K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
USAOPOLY
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$239.1K
Avg. price
$7.97
B0DWGVM7RY
$7.97·★4.9·5.1K revsUSAOPOLY Flip 7, The Ultimate Blend of Press Your Luck & Strategy, Fast-Paced Addictive Card Game,Quick to Learn & Easy to Teach,Perfect for Game Nights, 3+ Players, Ages 8 & Up, 20 Minutes Play Time
Units sold30K
Trending Card Games Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GYTRYV7P booked 20K units at $42.91, with ▲ 39900.0% MoM change. On the growth side, B0GK9XK2N4 leads positive momentum with ▲ 900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYTRYV7P
Pokémon TCG: Mega Evolution—Pitch Black Booster Bundle
Price
$42.91
Rating
3.6
Reviews
329
Latest month sales
B00TLEMRKM
Hasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
Price
$8.88
Rating
4.8
Reviews
40.4K
Latest month sales
B0GK9XK2N4
Flip 7: with a Vengeance, Addictive Press Your Luck Game, New Special Action Cards & Negative Modifiers, Sequel to the Classic Fast-Paced, Easy to Teach Card Game: Flip 7, from The Op Games, Ages 8+
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.7
Reviews
202
Latest month sales
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