Scented Candles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scented Candles sales on Amazon US totaled 169,700 units in July 2026 (▼ 7.0% vs. the prior month), generating an estimated $2,796,416 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 51.4% of revenue, while a typical listing is priced at $21.50. The keyword itself pulled 35,073 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the scented candles Top 50 moved 1,751,100 units and $33,581,666 in cumulative sales — an average of 145,925 units and $2,798,472 per month. Monthly throughput topped out at 250,600 units in November 2025 and dipped to 92,100 in August 2025, leaving the latest reading 84.3% higher than August 2025.
Scented Candles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.7K
▼ 7.0% MoM
Monthly Revenue 2026/07
$2.8M
▼ 19.1% MoM
Top 10 Market Share 2026/07
62.5%
Scented Candles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scented candles listing on Amazon US in July 2026 is ASIN B0DZFGTCLR (Brand: Innqoo), which sold 50,000 units at $19.99 apiece — equal to 29.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,437,690 in July 2026 — 62.5% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scented Candles' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B004GCW6LE
OFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
20K
▲ 0.0%vs. prior month
$232.2K
latest month
12-month trend
B0G2T1DNYB
Glade 2in1 Scented Candle, Hawaiian Breeze & Vanilla Passion Fruit, 2 Count | Air Freshener Candles with Essential Oils, Tropical Home Fragrance, 2 Single-Wick Jars, 4.08 oz, Scented Candles for Home
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B0F3DQSZKT
Yankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
6K
▼ 40.0%vs. prior month
$95.6K
latest month
12-month trend
B0F3DQPLSP
Yankee Candle Sage & Citrus, Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
5K
▼ 50.0%vs. prior month
$78.4K
latest month
12-month trend
B01M7TTA2S
Bath & Body Works Mahogany Teakwood Intense 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting, Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
4K
▲ 33.3%vs. prior month
$86K
latest month
12-month trend
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Best Scented Candles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Innqoo is the best-performing scented candles brand in July 2026, moving 50,000 units across 1 ASIN for 47.2% of Top 10 volume. OFF! follows with 20,000 units (18.9%), ahead of Yankee Candle on 15,000 units (14.2%).
With 8 brands splitting the Top 10 and 80.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.69 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Innqoo
1 ASIN in Top 10
47.2%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
OFF!
1 ASIN in Top 10
18.9%
Units
20K
Revenue
$232.2K
Avg. price
$11.69
B004GCW6LE
$11.69·★4.2·7.6K revsOFF! Backyard Citronella Outdoor Candle, 8 oz (2-Pack) | Reduces the Presence of Mosquitoes and Insects, Up to 30 Hour Burn Time Per Candle, Patio and Backyard Use, Ambient Glow
Units sold20K
Yankee Candle
3 ASINs in Top 10
14.2%
Units
15K
Revenue
$236.7K
Avg. price
$19.97
B0F3DQSZKT
$19.97·★4.6·2.1K revsYankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
Units sold6KB0F3DQPLSP
$19.97·★4.6·1.1K revsYankee Candle Sage & Citrus, Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold5KB0F3DQK6YY
$19.97·★4.7·1.3K revsYankee Candle Pink Sands Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold4K
Trending Scented Candles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01M7TTA2S booked 4K units at $21.49, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M7TTA2S
Bath & Body Works Mahogany Teakwood Intense 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting, Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Price
$21.49
Rating
4.5
Reviews
9K
Latest month sales
B07QCQN4B9
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet, Smoke, Food, and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Price
$14.75
Rating
4.5
Reviews
4.8K
Latest month sales
B0DYMW78WD
Craftique Gifts for Women, Birthday Gifts for Women- You're Amazing Candle | Christmas/Thank You/Inspirational Gift for Woman Her Friend Teacher Mom Girlfriend Sister Bestie, Stocking Stuffers, Lavender
Unlock to view ASIN details and product titles
Price
$13.97
Rating
4.8
Reviews
279
Latest month sales
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