Scalp Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scalp Oil sales on Amazon US totaled 541,000 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $9,020,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 42.7% of revenue, while a typical listing is priced at $18.89. The keyword itself pulled 28,093 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the scalp oil Top 50 moved 6,875,550 units and $113,852,684 in cumulative sales — an average of 572,963 units and $9,487,724 per month. Monthly throughput topped out at 664,000 units in January 2026 and dipped to 357,050 in May 2026, leaving the latest reading 4.7% lower than August 2025.
Scalp Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
541K
▼ 15.9% MoM
Monthly Revenue 2026/07
$9M
▼ 20.8% MoM
Top 10 Market Share 2026/07
55.5%
Scalp Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scalp oil listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 18.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,851,300 in July 2026 — 55.5% of unit volume and 42.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scalp Oil' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07PG9FG6J
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
40K
▲ 0.0%vs. prior month
$287.2K
latest month
12-month trend
B01A74442I
Cliganic Organic Jojoba Oil, 100% Pure Cold Pressed for Face & Hair, 4oz | Natural Moisturizing Carrier for Skin & Nails, Softening, Hexane & Fragrance Free, Non-GMO Unrefined, Fast Absorbing
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
B0006FMK98
Vanicream Shampoo, Helps Remove Oil, Flaking and Build-Up, 12 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Scalp Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing scalp oil brand in July 2026, moving 100,000 units across 1 ASIN for 33.3% of Top 10 volume. Mielle Organics follows with 40,000 units (13.3%), ahead of Amazon Grocery on 40,000 units (13.3%).
With 10 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.17 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
33.3%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.4K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Mielle Organics
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Amazon Grocery
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$287.2K
Avg. price
$7.17
B07PG9FG6J
$7.17·★4.7·29.7K revsAmazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
Units sold40K
Trending Scalp Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DZDV2FLB leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B07FHHJWYB close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DZDV2FLB
Lebanta Batana Oil For Hair - 100% Pure, Raw & Natural Blend With Organic Castor, Pumpkin Seed, Coconut and Rosemary Oil - Thicker, Stronger Looking Hair For Men & Women Scalp - 4 FL OZ
Price
$22.97
Rating
4.0
Reviews
705
Latest month sales
B07FHHJWYB
Head & Shoulders Royal Oils Instant Soothe Scalp Elixir, 4.2 fl oz, No-Rinse Scalp Relief for Textured Hair
Price
$14.13
Rating
4.5
Reviews
21.2K
Latest month sales
B0GD1KRPT3
Be Bodywise Hair Growth Serum Roll On - 5% Saw Palmetto, 3% Rosemary Oil for Hair Growth, 3% Fenugreek,1% Caffeine Herbasome | Serum for Hair Loss & Hair Regrowth For Men & Women 25ml/0.84 fl oz
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.0
Reviews
2.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this scalp oil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card