Scalp Exfoliator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Scalp Exfoliator sales on Amazon US totaled 346,900 units in July 2026 (▼ 1.7% vs. the prior month), generating an estimated $5,314,535 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.9% of unit volume and 81.1% of revenue, while a typical listing is priced at $17.36. The keyword itself pulled 11,589 Amazon queries over the same period (▼ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the scalp exfoliator Top 50 moved 3,818,200 units and $57,407,932 in cumulative sales — an average of 318,183 units and $4,783,994 per month. Monthly throughput topped out at 352,900 units in June 2026 and dipped to 198,900 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Scalp Exfoliator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
346.9K
▼ 1.7% MoM
Monthly Revenue 2026/07
$5.3M
▼ 2.8% MoM
Top 10 Market Share 2026/07
79.9%
Scalp Exfoliator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold scalp exfoliator listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 28.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 277,000 units and $4,310,480 in July 2026 — 79.9% of unit volume and 81.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Scalp Exfoliator' on Amazon
July 2026
Is 79.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076Q6442Z
HEETA Scalp Massager Hair Growth Scrubber for Dandruff Removal Hair Care | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Bath Shower Accessories
10K
▲ 0.0%vs. prior month
$65.4K
latest month
12-month trend
B08QN72JCY
Nizoral Psoriasis Shampoo & Conditioner, 11 Oz, Gentle Scalp Treatment | Relieves Itching and Flaking, Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil
10K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B0CGS2D8J8
Dr. Groot Miracle in Shower Moisturizing Treatment for Hair Loss, Korean Hair Care Rinse, Rosemary Oil for Smooth, Healthier-Looking Hair in 5 Seconds, Scalp Revitalizing Solution
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
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Best Scalp Exfoliator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing scalp exfoliator brand in July 2026, moving 170,000 units across 3 ASINs for 61.4% of Top 10 volume. Nizoral follows with 60,000 units (21.7%), ahead of HEETA on 10,000 units (3.6%).
With 7 brands splitting the Top 10 and 86.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $23.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
3 ASINs in Top 10
61.4%
Units
170K
Revenue
$2M
Avg. price
$12.40
B071914GGL
$13.50·★4.7·62.2K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB0DMTDN158
$9.00·★4.7·62.2K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB09Y2BYG2H
$14.70·★4.3·1.3K revsThe Ordinary Hair Care Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane, 2 Fl Oz
Units sold10K
Nizoral
2 ASINs in Top 10
21.7%
Units
60K
Revenue
$1.6M
Avg. price
$23.73
B0BP8BXZ8M
$29.47·★4.7·9.1K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50KB08QN72JCY
$17.99·★4.5·13.7K revsNizoral Psoriasis Shampoo & Conditioner, 11 Oz, Gentle Scalp Treatment | Relieves Itching and Flaking, Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil
Units sold10K
HEETA
1 ASIN in Top 10
3.6%
Units
10K
Revenue
$65.4K
Avg. price
$5.99
B076Q6442Z
$5.99·★4.6·154.5K revsHEETA Scalp Massager Hair Growth Scrubber for Dandruff Removal Hair Care | Silicone Head Massager Relaxing, Shampoo Brush Cleansing Exfoliating for All Hair Type, Easy-Grip, Bath Shower Accessories
Units sold10K
Trending Scalp Exfoliator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BRJWFM6L booked 7K units at $21.24, with ▲ 0.0% MoM change. On the growth side, B0DSLSTW2C leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0C781HTS4 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BRJWFM6L
PHARMBANNER Anti-Fungal Shampoo for Folliculitis, Seborrheic Dermatitis, Scalp Psoriasis - Relieves Itchy & Dry Scalp
Price
$21.24
Rating
4.3
Reviews
8.5K
Latest month sales
B0DSLSTW2C
Jupiter Scalp Exfoliator - Scalp Massager Tool for Wet & Dry Hair - Ergonomic Detangler Brush - Dandruff Comb & Scrub to Remove Dandruff & Buildup and Support Circulation - Black
Price
$13.49
Rating
4.4
Reviews
2.4K
Latest month sales
B0C781HTS4
arboleaf Electric Scalp Massager Head Massager Scalp Stress Relax | 5-in-1 kneading, 128 rotating nodes, 8 removable claws, waterproof shower use, cat scratcher, gift for Dad Mom
Unlock to view ASIN details and product titles
Price
$34.89
Rating
4.3
Reviews
2.1K
Latest month sales
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