Sago Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sago sales on Amazon US totaled 10,700 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $152,943 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.9% of unit volume and 71.3% of revenue, while a typical listing is priced at $17.12. The keyword itself pulled 7,001 Amazon queries over the same period (▼ 37.9% MoM).
Zooming out to the 12-month window ending July 2026, the sago Top 50 moved 109,550 units and $1,497,566 in cumulative sales — an average of 9,129 units and $124,797 per month. Monthly throughput topped out at 13,050 units in April 2026 and dipped to 6,150 in October 2025, leaving the latest reading 59.7% higher than August 2025.
Sago Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.7K
▼ 13.4% MoM
Monthly Revenue 2026/07
$152.9K
▼ 17.0% MoM
Top 10 Market Share 2026/07
72.9%
Sago Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sago listing on Amazon US in July 2026 is ASIN B0F79WMJR5 (Brand: 52usa.com), which sold 2,000 units at $8.99 apiece — equal to 18.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,800 units and $109,050 in July 2026 — 72.9% of unit volume and 71.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sago' on Amazon
July 2026
Is 72.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F79WMJR5
52USA Sago Pearls, Small Tapioca Pearls 1.1 lbs (500g), White Sago | Suit for Desserts, Bubble Milk Tea, Ice Cream and Summer Beverages, All Natural, Vegan, Non-GMO, Gluten-Free
2K
▲ 150.0%vs. prior month
$18K
latest month
12-month trend
B0DG97V3SR
Soeos Strawberry Popping Boba Pearls, 6.6 Pounds (3Kg) | Bursting Boba Pearls for Bubble Tea, Beverages, Shakes, Desserts, Smoothie and Ice Cream Topping
1K
▼ 50.0%vs. prior month
$26.3K
latest month
12-month trend
B0DC1PV8B6
Sago Tapioca Pearls from Cassava | Best for Bubble Boba Milk Tea, Non-GMO Certified, Gluten-Free, Desserts Sago Ball, Soup, or Sauce Thickening | 12 Oz Pack
1K
▲ 233.3%vs. prior month
$9.9K
latest month
12-month trend
B00PNU48BO
Jubes Pandan Nata De Coco Jelly Cubes (12.7 oz, Pack of 3) - Pandan Coconut Jelly Cubes for Sago - Coconut Gel in Syrup Toppings for Fruit Tea, Boba, Bubble Tea, Drinks, Desserts Yogurt, Ice Cream, Beverage
900
▲ 12.5%vs. prior month
$13.5K
latest month
12-month trend
B0FZDW2L65
Soeos Sago Tapioca Pearls, 1.1 lbs (Pack of 2), Small Tapioca Pearls | Non-GMO, Gluten-Free, Quick-Cooking Sago Balls for Asian Desserts, Bubble Tea, and Puddings
900
▲ 0.0%vs. prior month
$14.9K
latest month
12-month trend
B0DCK8JMBW
YULU FOODS Instant Bubble Pearls for Taro Milk Tea with Brown Sugar Flavor – 6 Servings
500
▲ 25.0%vs. prior month
$7.1K
latest month
12-month trend
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Best Sago Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
52usa.com is the best-performing sago brand in July 2026, moving 2,300 units across 2 ASINs for 29.5% of Top 10 volume. Soeos follows with 2,300 units (29.5%), ahead of CATHAY KITCHEN on 1,000 units (12.8%).
With 7 brands splitting the Top 10 and 71.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $17.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
52usa.com
2 ASINs in Top 10
29.5%
Units
2.3K
Revenue
$23K
Avg. price
$13.44
B0F79WMJR5
$8.99·★4.5·442 revs52USA Sago Pearls, Small Tapioca Pearls 1.1 lbs (500g), White Sago | Suit for Desserts, Bubble Milk Tea, Ice Cream and Summer Beverages, All Natural, Vegan, Non-GMO, Gluten-Free
Units sold2KB0FWN1NWD8
$17.89·★4.5·442 revs52USA Sago Pearls, Small Tapioca Pearls 1.1 lbs (500g) – White Sago for Desserts and Bubble Milk Tea, All-Natural, Vegan, Non-GMO, Gluten-Free
Units sold300
Soeos
3 ASINs in Top 10
29.5%
Units
2.3K
Revenue
$44.8K
Avg. price
$17.32
B0DG97V3SR
$25.99·★4.8·688 revsSoeos Strawberry Popping Boba Pearls, 6.6 Pounds (3Kg) | Bursting Boba Pearls for Bubble Tea, Beverages, Shakes, Desserts, Smoothie and Ice Cream Topping
Units sold1KB0FZDW2L65
$16.99·★4.5·443 revsSoeos Sago Tapioca Pearls, 1.1 lbs (Pack of 2), Small Tapioca Pearls | Non-GMO, Gluten-Free, Quick-Cooking Sago Balls for Asian Desserts, Bubble Tea, and Puddings
Units sold900B0FJSP8V2D
$8.99·★4.4·189 revsSoeos Lychee Flavored Coconut Jelly Strips, 2.2 lbs (1 Kg), Lychee Jelly for Boba Tea, Sweet and Chewy Tropical Snack, Perfect Topping for Ice Cream, Desserts
Units sold400
CATHAY KITCHEN
1 ASIN in Top 10
12.8%
Units
1K
Revenue
$9.9K
Avg. price
$8.99
B0DC1PV8B6
$8.99·★4.3·373 revsSago Tapioca Pearls from Cassava | Best for Bubble Boba Milk Tea, Non-GMO Certified, Gluten-Free, Desserts Sago Ball, Soup, or Sauce Thickening | 12 Oz Pack
Units sold1K
Trending Sago Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DC1PV8B6 booked 1K units at $8.99, with ▲ 233.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DC1PV8B6
Sago Tapioca Pearls from Cassava | Best for Bubble Boba Milk Tea, Non-GMO Certified, Gluten-Free, Desserts Sago Ball, Soup, or Sauce Thickening | 12 Oz Pack
Price
$8.99
Rating
4.3
Reviews
373
Latest month sales
B0DQ82P4HR
Sago Palm Fertilizer – Liquid Plant Food for Rich Green Fronds, 8 oz | Helps Reduce Frizzle Top, Strengthens Roots, Encourages Vibrant Color, Ideal for Indoor & Outdoor Use, Easy-Pour Formula
Price
$11.99
Rating
4.5
Reviews
169
Latest month sales
B0FWN1NWD8
52USA Sago Pearls, Small Tapioca Pearls 1.1 lbs (500g) – White Sago for Desserts and Bubble Milk Tea, All-Natural, Vegan, Non-GMO, Gluten-Free
Unlock to view ASIN details and product titles
Price
$17.89
Rating
4.5
Reviews
442
Latest month sales
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