Boba Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boba sales on Amazon US totaled 45,100 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $895,729 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 42.1% of revenue, while a typical listing is priced at $23.60. The keyword itself pulled 73,085 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the boba Top 50 moved 449,900 units and $9,312,547 in cumulative sales — an average of 37,492 units and $776,046 per month. Monthly throughput topped out at 53,900 units in June 2026 and dipped to 29,450 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Boba Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.1K
▼ 17.1% MoM
Monthly Revenue 2026/07
$895.7K
▼ 16.7% MoM
Top 10 Market Share 2026/07
53.2%
Boba Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boba listing on Amazon US in July 2026 is ASIN B007AX3ABG (Brand: WuFuYuan (Party Time)), which sold 4,000 units at $9.97 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 24,000 units and $376,750 in July 2026 — 53.2% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boba' on Amazon
July 2026
![Tea Zone [7 Pounds] Strawberry POPPING PEARLS™ for Boba Tea Beverages, Sweets, Ice Cream Topping | B2053 (ASIN B0147N45LU), rank #8 by monthly sales volume for 'Boba' on Amazon](https://m.media-amazon.com/images/I/71AIm0f9wSL._AC_UY512_.jpg)
Is 53.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B007AX3ABG
WuFuYuan Boba Tapioca Pearls, Black Sugar Flavor, Quick Cook Bubble Tea Boba, Microwave Ready in 3 Minutes, 8.8 oz (Pack of 2)
4K
▲ 33.3%vs. prior month
$38.1K
latest month
12-month trend
B01IJB1Z3M
BREXONIC Strawberry Boba Pearls Popping Bursting Boba, Tapioca Pearls For Bubble Tea, No Artificail Colors (2 LB 1 Pack)
4K
▼ 20.0%vs. prior month
$80K
latest month
12-month trend
B0BRNX65S8
Strawberry Boba Pearls, Popping Bursting Boba, Bubble Pearls For Bubble Tea 1 Pound, No Artificial Colors (Strawberry, 1 LB Pack of 1)
4K
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
B09C7KNSJX
100 Pcs Jumbo Smoothie Straws Boba Straws,Individually Wrapped Multi Colors Disposable Plastic Large Wide-mouthed Milkshake Bubble Tea Drinking Straw(0.43" Diameter and 9.45" long)
3K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B08KYMDSNF
Fusion Select Boba Bursting Bobaz Popping Bobaz Pearls Fruit Tea Snack Toppings (490 Grams, Strawberry)
3K
▼ 40.0%vs. prior month
$30K
latest month
12-month trend
B005SP2LWW
Boba Baby Wrap Carrier - Stretch Cotton Newborn Sling, Grey | Breathable, Hands-Free Babywearing Carrier Wrap; ergonomic, secure hold for newborn to toddler 7-35 lbs.
2K
▼ 33.3%vs. prior month
$70K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Boba Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BREXONIC is the best-performing boba brand in July 2026, moving 8,000 units across 2 ASINs for 33.3% of Top 10 volume. WuFuYuan (Party Time) follows with 4,000 units (16.7%), ahead of Fusion Select on 4,000 units (16.7%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BREXONIC
2 ASINs in Top 10
33.3%
Units
8K
Revenue
$119.9K
Avg. price
$14.99
B01IJB1Z3M
$19.99·★4.4·6.5K revsBREXONIC Strawberry Boba Pearls Popping Bursting Boba, Tapioca Pearls For Bubble Tea, No Artificail Colors (2 LB 1 Pack)
Units sold4KB0BRNX65S8
$9.99·★4.4·6.5K revsStrawberry Boba Pearls, Popping Bursting Boba, Bubble Pearls For Bubble Tea 1 Pound, No Artificial Colors (Strawberry, 1 LB Pack of 1)
Units sold4K
WuFuYuan (Party Time)
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$38.1K
Avg. price
$9.97
B007AX3ABG
$9.97·★4.5·11.3K revsWuFuYuan Boba Tapioca Pearls, Black Sugar Flavor, Quick Cook Bubble Tea Boba, Microwave Ready in 3 Minutes, 8.8 oz (Pack of 2)
Units sold4K
Fusion Select
2 ASINs in Top 10
16.7%
Units
4K
Revenue
$55.8K
Avg. price
$17.99
B08KYMDSNF
$9.99·★4.5·2.4K revsFusion Select Boba Bursting Bobaz Popping Bobaz Pearls Fruit Tea Snack Toppings (490 Grams, Strawberry)
Units sold3KB08K63PQGB
$25.99·★4.6·971 revsFusion Select Strawberry, Mango, Passion Fruit Bursting Boba Popping Boba Pearls Fruit Tea Snack Toppings
Units sold1K
Trending Boba Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08K63PQGB booked 1K units at $25.99, with ▲ 0.0% MoM change. On the growth side, B0FCG3KQJ1 leads positive momentum with ▲ 100.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08K63PQGB
Fusion Select Strawberry, Mango, Passion Fruit Bursting Boba Popping Boba Pearls Fruit Tea Snack Toppings
Price
$25.99
Rating
4.6
Reviews
971
Latest month sales
B08TC8NKYV
300 Pcs Multi Colors Jumbo Smoothie Boba Straws,Plastic Milkshake Disposable Wide-mouthed Large Individually Wrapped Straws(0.43" Wide X 9.45" Long)
Price
$23.99
Rating
4.8
Reviews
2.2K
Latest month sales
B0FCG3KQJ1
Soeos Mango Popping Boba Pearls, 550g(1.2 lbs) | Bursting Boba Pearls for Bubble Tea, Frozen Yogurt, Beverages, Shakes, Desserts and Ice Cream Topping
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
167
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this boba report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card