Palo Santo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Palo Santo sales on Amazon US totaled 68,400 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $743,897 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 56.0% of revenue, while a typical listing is priced at $12.60. The keyword itself pulled 45,562 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the palo santo Top 50 moved 735,850 units and $8,121,909 in cumulative sales — an average of 61,321 units and $676,826 per month. Monthly throughput topped out at 75,350 units in June 2026 and dipped to 31,450 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Palo Santo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.4K
▼ 8.6% MoM
Monthly Revenue 2026/07
$743.9K
▼ 6.1% MoM
Top 10 Market Share 2026/07
58.5%
Palo Santo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold palo santo listing on Amazon US in July 2026 is ASIN B09YFK2TL7 (Brand: JL Local), which sold 8,000 units at $7.77 apiece — equal to 11.7% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $416,510 in July 2026 — 58.5% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Palo Santo' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09YFK2TL7
Handcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
8K
▲ 60.0%vs. prior month
$62.2K
latest month
12-month trend
B07HY86FRF
Luna Sundara Palo Santo Sticks, 100g Peruvian Smudging Wood | Sustainably harvested Bursera graveolens palo santo wood for meditation, cleansing, smudging, and rituals.
5K
▲ 25.0%vs. prior month
$65K
latest month
12-month trend
B0G16R9K2G
Dove Advanced Care Antiperspirant Dry Spray Palo Santo & Sage 3.8 oz | 72h Sweat & Odor Protection, Alcohol Free, FIFA World Cup Limited Edition
5K
▼ 50.0%vs. prior month
$40K
latest month
12-month trend
B08S5JM12L
Cremo Body Wash for Men, Rich-Lathering Palo Santo, 16 Fl Oz
4K
▼ 20.0%vs. prior month
$39.9K
latest month
12-month trend
B0DGVXRKHF
Cremo Rich-Lathering Palo Santo Body Wash for Men, 32 Fl Oz
4K
▲ 0.0%vs. prior month
$63.9K
latest month
12-month trend
B0FZLN5MLX
Dove Advanced Care Palo Santo Antiperspirant Stick 2.6oz | For stress sweat, Helps stay dry & confident, With 7% serum, Palo Santo scent
4K
▼ 42.9%vs. prior month
$27.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Palo Santo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cremo is the best-performing palo santo brand in July 2026, moving 15,000 units across 5 ASINs for 37.5% of Top 10 volume. Dove follows with 9,000 units (22.5%), ahead of JL Local on 8,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.77 to $13.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cremo
5 ASINs in Top 10
37.5%
Units
15K
Revenue
$197.7K
Avg. price
$13.26
B08S5JM12L
$9.97·★4.6·13.5K revsCremo Body Wash for Men, Rich-Lathering Palo Santo, 16 Fl Oz
Units sold4KB0DGVXRKHF
$15.97·★4.7·2.5K revsCremo Rich-Lathering Palo Santo Body Wash for Men, 32 Fl Oz
Units sold4KB0DGVP6VVN
$8.49·★4.2·1.7K revsCremo Palo Santo Aluminum Free Deodorant for Men, 48-hour Long Lasting Odor Protection, 2.65oz
Units sold3KB08S59SPZF
$11.99·★4.6·1K revsCremo Palo Santo (Reserve Collection) Beard Wash & Softener, Moisturizes, Styles and Reduces Beard Itch for All Lengths of Facial Hair, 6 Fluid Oz
Units sold2KB08S5PH3FR
$19.86·★4.3·3.3K revsCremo Cologne For Men - Palo Santo Mens Cologne Spray, A Combination of Bright Cardamom, Dry Papyrus and Aromiatic Palo Santo, Multi-Layered Signature Men's Fragrances, 3.4 Fl Oz
Units sold2K
Dove
2 ASINs in Top 10
22.5%
Units
9K
Revenue
$68K
Avg. price
$8.47
B0G16R9K2G
$8.97·★4.6·485 revsDove Advanced Care Antiperspirant Dry Spray Palo Santo & Sage 3.8 oz | 72h Sweat & Odor Protection, Alcohol Free, FIFA World Cup Limited Edition
Units sold5KB0FZLN5MLX
$7.97·★4.6·439 revsDove Advanced Care Palo Santo Antiperspirant Stick 2.6oz | For stress sweat, Helps stay dry & confident, With 7% serum, Palo Santo scent
Units sold4K
JL Local
1 ASIN in Top 10
20.0%
Units
8K
Revenue
$62.2K
Avg. price
$7.77
B09YFK2TL7
$7.77·★4.6·9.6K revsHandcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
Units sold8K
Trending Palo Santo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08S5PH3FR booked 2K units at $19.86, with ▲ 0.0% MoM change. On the growth side, B00ZIX48CA leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0DGVRT11R close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08S5PH3FR
Cremo Cologne For Men - Palo Santo Mens Cologne Spray, A Combination of Bright Cardamom, Dry Papyrus and Aromiatic Palo Santo, Multi-Layered Signature Men's Fragrances, 3.4 Fl Oz
Price
$19.86
Rating
4.3
Reviews
3.3K
Latest month sales
B00ZIX48CA
Luna Sundara Palo Santo Smudging Sticks, 8 Wild Harvested Sticks | Wild-harvested Bursera graveolens from Ecuador. Includes 8 aromatic palo santo sticks.
Price
$10.99
Rating
4.5
Reviews
12.9K
Latest month sales
B0DGVRT11R
Cremo Palo Santo Antiperspirant & Deodorant for Men, 48-hour Sweat and Odor Protection, 2.65oz
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.2
Reviews
2.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this palo santo report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card