Incense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Incense sales on Amazon US totaled 77,800 units in July 2026 (▲ 4.1% vs. the prior month), generating an estimated $738,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 51.7% of revenue, while a typical listing is priced at $9.97. The keyword itself pulled 100,789 Amazon queries over the same period (▲ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the incense Top 50 moved 944,200 units and $9,309,606 in cumulative sales — an average of 78,683 units and $775,801 per month. Monthly throughput topped out at 96,800 units in December 2025 and dipped to 49,200 in May 2026, leaving the latest reading 1.8% higher than August 2025.
Incense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.8K
▲ 4.1% MoM
Monthly Revenue 2026/07
$738.3K
▼ 2.1% MoM
Top 10 Market Share 2026/07
55.3%
Incense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold incense listing on Amazon US in July 2026 is ASIN B01EB1QOGW (Brand: Satya), which sold 10,000 units at $8.99 apiece — equal to 12.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $381,470 in July 2026 — 55.3% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Incense' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01EB1QOGW
Satya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes, 15 g
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0000ZUGS6
Satya Sai Baba Nag Champa Agarbatti, 250gms Hand Rolled Fine Quality Incense Sticks for Purification, Relaxation, Positivity, Yoga, Meditation
8K
▲ 14.3%vs. prior month
$77.8K
latest month
12-month trend
B07TJZP48M
HEM Incense Sticks – 12 Box Variety Pack (240 Sticks Total, 20 Sticks per Box) | Long Lasting Fragrance | Meditation, Relaxation, Yoga, Aromatherapy & Home Fragrance
5K
▲ 0.0%vs. prior month
$50.9K
latest month
12-month trend
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
4K
▲ 33.3%vs. prior month
$38K
latest month
12-month trend
B0021GBNPC
HEM Lavender Incense Sticks – Pack of 120 | Hand-Rolled in India | Soothing Floral Aroma for Relaxation, Stress Relief, Meditation, Yoga, Prayer & Home Fragrance
3K
▲ 0.0%vs. prior month
$20.8K
latest month
12-month trend
B08F3N436X
GARMOLY Incense Burner, Incense Holder for Sticks, Brass Lotus Incense Stick Holder and Detachable Ash Catcher
3K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Incense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Satya is the best-performing incense brand in July 2026, moving 24,000 units across 4 ASINs for 55.8% of Top 10 volume. HEM follows with 10,000 units (23.3%), ahead of CEREMONY on 4,000 units (9.3%).
With 5 brands splitting the Top 10 and 88.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $8.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Satya
4 ASINs in Top 10
55.8%
Units
24K
Revenue
$199.6K
Avg. price
$8.69
B01EB1QOGW
$8.99·★4.6·38.8K revsSatya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes, 15 g
Units sold10KB0000ZUGS6
$9.97·★4.7·19.3K revsSatya Sai Baba Nag Champa Agarbatti, 250gms Hand Rolled Fine Quality Incense Sticks for Purification, Relaxation, Positivity, Yoga, Meditation
Units sold8KB08MCKZ9M9
$11.29·★4.6·3.2K revsNag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
Units sold3KB00GQIVLX0
$4.50·★4.8·9.7K revs3 Packs Origional Satya Sai Baba Nag Champa Incense Sticks Joss Insence - Insense 15g Box NagChampa Agarbatti (Nag Champa)
Units sold3K
HEM
3 ASINs in Top 10
23.3%
Units
10K
Revenue
$85K
Avg. price
$7.97
B07TJZP48M
$9.99·★4.5·14.3K revsHEM Incense Sticks – 12 Box Variety Pack (240 Sticks Total, 20 Sticks per Box) | Long Lasting Fragrance | Meditation, Relaxation, Yoga, Aromatherapy & Home Fragrance
Units sold5KB0021GBNPC
$6.99·★4.6·14.4K revsHEM Lavender Incense Sticks – Pack of 120 | Hand-Rolled in India | Soothing Floral Aroma for Relaxation, Stress Relief, Meditation, Yoga, Prayer & Home Fragrance
Units sold3KB00ICOO0PC
$6.94·★4.6·19.6K revsHEM White Sage Incense Sticks - 100 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn
Units sold2K
CEREMONY
1 ASIN in Top 10
9.3%
Units
4K
Revenue
$38K
Avg. price
$8.96
B0CDLP9SQ3
$8.96·★4.7·5.8K revsCeremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
Units sold4K
Trending Incense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DQXPBMN2 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B08MCKZ9M9 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQXPBMN2
Assorted Incense Sticks Pack of 6 Premium Scents - Includes Nagchampa, Super Hit, Divine Essence, Mystic Wood, Positive Vibes, White Sage - Aromatherapy, Meditation, Relaxation, Soothing Fragrances
Price
$8.99
Rating
4.4
Reviews
276
Latest month sales
B08MCKZ9M9
Nag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
Price
$11.29
Rating
4.6
Reviews
3.2K
Latest month sales
B00GQIVLX0
3 Packs Origional Satya Sai Baba Nag Champa Incense Sticks Joss Insence - Insense 15g Box NagChampa Agarbatti (Nag Champa)
Unlock to view ASIN details and product titles
Price
$4.50
Rating
4.8
Reviews
9.7K
Latest month sales
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