S25 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
S25 sales on Amazon US totaled 6,700 units in July 2026 (▼ 46.0% vs. the prior month), generating an estimated $4,082,883 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 72.4% of revenue, while a typical listing is priced at $534.95. The keyword itself pulled 25,208 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the s25 Top 50 moved 114,050 units and $36,448,877 in cumulative sales — an average of 9,504 units and $3,037,406 per month. Monthly throughput topped out at 15,350 units in November 2025 and dipped to 3,950 in May 2026, leaving the latest reading 43.0% lower than August 2025.
S25 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.7K
▼ 46.0% MoM
Monthly Revenue 2026/07
$4.1M
▼ 47.7% MoM
Top 10 Market Share 2026/07
65.7%
S25 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold s25 listing on Amazon US in July 2026 is ASIN B0DPGBSKR2 (Brand: Samsung), which sold 1,000 units at $679.99 apiece — equal to 14.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,400 units and $2,957,720 in July 2026 — 65.7% of unit volume and 72.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'S25' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DPGBSKR2
Samsung Galaxy S25+ Cell Phone, 256GB Smartphone, Unlocked Android, AI Night Mode Camera, Snapdragon 8 Elite Fast Processor, ProScaler Display, 4900mAh Battery, 2025, US 1 Yr Warranty, Navy
1K
▼ 50.0%vs. prior month
$714.5K
latest month
12-month trend
B0G4SW96R4
Samsung Galaxy S26, Unlocked Android Smartphone, 256GB, Black | Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, US 1 Year Warranty
500
▼ 83.3%vs. prior month
$389.8K
latest month
12-month trend
B0FG1WDRTZ
Samsung Galaxy S25 FE Cell Phone (2025), 128GB AI Smartphone, JetBlack | Unlocked Android, Large Display, 4900mAh Battery, High Res-Camera, AI Photo Edits, Durable, US 1 Yr Warranty
500
▲ 0.0%vs. prior month
$303K
latest month
12-month trend
B0G4SWZP8B
Samsung Galaxy S26, Unlocked Android Smartphone, 256GB, Sky Blue | Powerful Processor, Galaxy AI, Immersive Viewing, Durable Battery, 2026, US 1 Year Warranty
500
▲ 0.0%vs. prior month
$391K
latest month
12-month trend
B0DZZTMVQD
Samsung Galaxy S25 Ultra 5G, 512GB + 12GB RAM, Black - Unlocked (Renewed)
400
▲ 33.3%vs. prior month
$301.6K
latest month
12-month trend
B0F39CGPQV
Samsung Galaxy S25 Ultra, 256GB, Titanium Black - Unlocked (Renewed)
400
▲ 33.3%vs. prior month
$279.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending S25 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F38VY33B booked 200 units at $695.00, with ▲ 100.0% MoM change. On the growth side, B0F3DHRDGL leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FG1XRKD9 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38VY33B
Samsung Galaxy S25 Ultra, 256GB, Titanium Silverblue - Unlocked (Renewed)
Price
$695.00
Rating
3.9
Reviews
1.1K
Latest month sales
B0F3DHRDGL
Samsung Galaxy S25 5G, 128GB + 12GB RAM, Silver Shadow - Unlocked (Renewed)
Price
$399.94
Rating
3.8
Reviews
644
Latest month sales
B0FG1XRKD9
Samsung Galaxy S25 FE Cell Phone (2025), 128GB AI Smartphone, Icyblue | Unlocked Android, Large Display, 4900mAh Battery, High Res-Camera, AI Photo Edits, Durable, US 1 Yr Warranty
Unlock to view ASIN details and product titles
Price
$649.99
Rating
4.6
Reviews
1.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this s25 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card