Ipad Air M4 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Ipad Air M4 sales on Amazon US totaled 64,150 units in July 2026 (▼ 33.3% vs. the prior month), generating an estimated $18,255,899 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.6% of unit volume and 60.8% of revenue, while a typical listing is priced at $575.00. The keyword itself pulled 33,517 Amazon queries over the same period (▼ 46.4% MoM).

Zooming out to the 12-month window ending July 2026, the ipad air m4 Top 50 moved 886,400 units and $226,199,874 in cumulative sales — an average of 73,867 units and $18,849,989 per month. Monthly throughput topped out at 96,150 units in June 2026 and dipped to 64,150 in July 2026, leaving the latest reading 6.8% lower than August 2025.

886.4KTotal units sold · Last 12 months
$226.2MTotal revenue · Last 12 months
33.5K▼ 46.4% MoM
Monthly search volume
$575.00Avg. price · July 2026

Ipad Air M4 Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales68.8K
Revenue$13.6M

2025/09

Sales70.9K
Revenue$14.6M

2025/10

Sales76.7K
Revenue$16.8M

2025/11

Sales83.5K
Revenue$22.2M

2025/12

Sales72.1K
Revenue$17.5M

2026/01

Sales66.7K
Revenue$16.2M

2026/02

Sales71.5K
Revenue$18.7M

2026/03

Sales70.1K
Revenue$15.5M

2026/04

Sales76.5K
Revenue$21.7M

2026/05

Sales69.3K
Revenue$18.7M

2026/06

Sales96.2K
Revenue$32.3M
64.2K

2026/07

Sales64.2K
Revenue$18.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

64.2K

▼ 33.3% MoM

Monthly Revenue 2026/07

$18.3M

▼ 43.7% MoM

Top 10 Market Share 2026/07

82.6%

See the Top 10 ASINs driving 82.6% of sales

Ipad Air M4 Market Share & Sales Concentration on Amazon US — July 2026

The most-sold ipad air m4 listing on Amazon US in July 2026 is ASIN B0CL7J12YK (Brand: Apple), which sold 10,000 units at $69.99 apiece — equal to 15.6% of every unit tracked in this report.

The Top 10 ASINs account for 53,000 units and $11,101,300 in July 2026 — 82.6% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Ipad Air M4' on Amazon

July 2026
ASINSIGHT Logo
82.6% Volume Share 53K units sold
60.8% Revenue Share $11.1M estimated
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Top 5 Volume Share breakdown

B0CL7J12YK 15.6%
B0CZ6WMTLH 15.6%
B0D3J71RM7 15.6%
B0DZ77D5HL 12.5%
B0DZ7871B8 10.9%
Others 29.9%
#1
Apple Pencil (USB-C): Device Compatibility Check Required | Pixel-Perfect Precision, Tilt Sensitivity, Perfect for Note-Taking, Drawing, & Signing Documents. Charges and Pairs w/ USB-C

B0CL7J12YK

Apple Pencil (USB-C): Device Compatibility Check Required | Pixel-Perfect Precision, Tilt Sensitivity, Perfect for Note-Taking, Drawing, & Signing Documents. Charges and Pairs w/ USB-C

$69.99· 4.5·12K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$701.2K

latest month

Monthly Trend

12-month trend

#2
Ailun Screen Protector for iPad Pro 11 Inch/iPad Air 11 Inch, 2024-2026 | iPad Air 11 Inch 2026/2025/2024 (8/7/6th Gen M4/M3/M2), iPad Pro 11 Inch 2025/2024 (6/5th Gen M5/M4), Tempered Glass

B0CZ6WMTLH

Ailun Screen Protector for iPad Pro 11 Inch/iPad Air 11 Inch, 2024-2026 | iPad Air 11 Inch 2026/2025/2024 (8/7/6th Gen M4/M3/M2), iPad Pro 11 Inch 2025/2024 (6/5th Gen M5/M4), Tempered Glass

$7.88· 4.6·144.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$78.8K

latest month

Monthly Trend

12-month trend

#3
Apple Pencil Pro: Latest Model - Device Compatibility Check Required | Pixel-Perfect Precision, Tilt & Pressure Sensitivity, Perfect for Note-Taking, Drawing, and Art. Charges & Pairs Magnetically

B0D3J71RM7

Apple Pencil Pro: Latest Model - Device Compatibility Check Required | Pixel-Perfect Precision, Tilt & Pressure Sensitivity, Perfect for Note-Taking, Drawing, and Art. Charges & Pairs Magnetically

$97.00· 4.6·10.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$990K

latest month

Monthly Trend

12-month trend

#4
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver

B0DZ77D5HL

Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver

$399.00· 4.7·27.7K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$3.1M

latest month

Monthly Trend

12-month trend

#5
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

B0DZ7871B8

Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

$399.00· 4.7·27.7K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$2.9M

latest month

Monthly Trend

12-month trend

#6
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Yellow

B0DZ751XN6

Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Yellow

$399.00· 4.7·27.7K reviews
Monthly Sales

3K

▼ 66.7%

vs. prior month

Revenue

$1.2M

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Ipad Air M4 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Apple is the best-performing ipad air m4 brand in July 2026, moving 42,000 units across 8 ASINs for 79.2% of Top 10 volume. Ailun follows with 10,000 units (18.9%), ahead of runelk on 1,000 units (1.9%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.88 to $362.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

79.2%
18.9%
Apple
Ailun
runelk
1

Apple

8 ASINs in Top 10

79.2%

Units

42K

Revenue

$10.9M

Avg. price

$362.00

  • Apple Pencil (USB-C): Device Compatibility Check Required | Pixel-Perfect Precision, Tilt Sensitivity, Perfect for Note-Taking, Drawing, & Signing Documents. Charges and Pairs w/ USB-C

    B0CL7J12YK

    $69.99·4.5·12K revs

    Apple Pencil (USB-C): Device Compatibility Check Required | Pixel-Perfect Precision, Tilt Sensitivity, Perfect for Note-Taking, Drawing, & Signing Documents. Charges and Pairs w/ USB-C

    Units sold10K
  • Apple Pencil Pro: Latest Model - Device Compatibility Check Required | Pixel-Perfect Precision, Tilt & Pressure Sensitivity, Perfect for Note-Taking, Drawing, and Art. Charges & Pairs Magnetically

    B0D3J71RM7

    $97.00·4.6·10.2K revs

    Apple Pencil Pro: Latest Model - Device Compatibility Check Required | Pixel-Perfect Precision, Tilt & Pressure Sensitivity, Perfect for Note-Taking, Drawing, and Art. Charges & Pairs Magnetically

    Units sold10K
  • Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver

    B0DZ77D5HL

    $399.00·4.7·27.7K revs

    Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver

    Units sold8K
  • Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

    B0DZ7871B8

    $399.00·4.7·27.7K revs

    Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink

    Units sold7K
  • Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Yellow

    B0DZ751XN6

    $399.00·4.7·27.7K revs

    Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Yellow

    Units sold3K
  • Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 256GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue

    B0DZ76LW4J

    $499.00·4.7·27.6K revs

    Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 256GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue

    Units sold2K
  • Apple iPad Air 11-inch (M4): Liquid Retina Display, 128GB, 12MP Front/Back Camera, Wi-Fi 7 with Apple N1, Touch ID, All-Day Battery Life — Space Gray

    B0GQVPX1PJ

    $649.00·4.8·686 revs

    Apple iPad Air 11-inch (M4): Liquid Retina Display, 128GB, 12MP Front/Back Camera, Wi-Fi 7 with Apple N1, Touch ID, All-Day Battery Life — Space Gray

    Units sold1K
  • Apple 2022 iPad Air 5, 10.9-inch, WiFi + Cellular, 256GB - Space Gray (Renewed)

    B0B61VN1WR

    $384.00·4.0·419 revs

    Apple 2022 iPad Air 5, 10.9-inch, WiFi + Cellular, 256GB - Space Gray (Renewed)

    Units sold1K
2

Ailun

1 ASIN in Top 10

18.9%

Units

10K

Revenue

$78.8K

Avg. price

$7.88

  • Ailun Screen Protector for iPad Pro 11 Inch/iPad Air 11 Inch, 2024-2026 | iPad Air 11 Inch 2026/2025/2024 (8/7/6th Gen M4/M3/M2), iPad Pro 11 Inch 2025/2024 (6/5th Gen M5/M4), Tempered Glass

    B0CZ6WMTLH

    $7.88·4.6·144.9K revs

    Ailun Screen Protector for iPad Pro 11 Inch/iPad Air 11 Inch, 2024-2026 | iPad Air 11 Inch 2026/2025/2024 (8/7/6th Gen M4/M3/M2), iPad Pro 11 Inch 2025/2024 (6/5th Gen M5/M4), Tempered Glass

    Units sold10K
3

runelk

1 ASIN in Top 10

1.9%

Units

1K

Revenue

$90K

Avg. price

$89.99

  • Keyboard Case for iPad Air 11-inch (M4 2026/M3 2025/M2 2024) & iPad Pro 11 inch(1st/2nd/3rd/4th Generation)–Magic-Style Magnetic Keyboard Case with Multi-Touch Trackpad for 10.9” iPad Air 4th/5th Gen.

    B0BPCHQBS7

    $89.99·4.3·2.9K revs

    Keyboard Case for iPad Air 11-inch (M4 2026/M3 2025/M2 2024) & iPad Pro 11 inch(1st/2nd/3rd/4th Generation)–Magic-Style Magnetic Keyboard Case with Multi-Touch Trackpad for 10.9” iPad Air 4th/5th Gen.

    Units sold1K

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