Amazon Tablet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amazon Tablet sales on Amazon US totaled 83,300 units in July 2026 (▼ 31.0% vs. the prior month), generating an estimated $14,565,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.8% of unit volume and 78.4% of revenue, while a typical listing is priced at $117.78. The keyword itself pulled 32,816 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the amazon tablet Top 50 moved 922,900 units and $136,210,719 in cumulative sales — an average of 76,908 units and $11,350,893 per month. Monthly throughput topped out at 145,500 units in November 2025 and dipped to 38,100 in January 2026, leaving the latest reading 70.2% higher than August 2025.
Amazon Tablet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
83.3K
▼ 31.0% MoM
Monthly Revenue 2026/07
$14.6M
▼ 22.6% MoM
Top 10 Market Share 2026/07
70.8%
Amazon Tablet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amazon tablet listing on Amazon US in July 2026 is ASIN B0DZ75TN5F (Brand: Apple), which sold 10,000 units at $399.00 apiece — equal to 12.0% of every unit tracked in this report.
The Top 10 ASINs account for 59,000 units and $11,417,490 in July 2026 — 70.8% of unit volume and 78.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amazon Tablet' on Amazon
July 2026
Is 70.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZ75TN5F
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
10K
▲ 0.0%vs. prior month
$4M
latest month
12-month trend
B0BL6DCNGR
Amazon Fire HD 10 Kids Pro tablet (newest model) ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental controls, 13-hr battery and slim case for older kids, 32 GB, Nebula
10K
▲ 400.0%vs. prior month
$1.7M
latest month
12-month trend
B0FVXMHHRP
Samsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
8K
▼ 20.0%vs. prior month
$2M
latest month
12-month trend
B08264XHCZ
Apple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
7K
▼ 12.5%vs. prior month
$699K
latest month
12-month trend
B0BL8WSCH3
Amazon Fire 7 Kids tablet (newest model) ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Purple
6K
▼ 40.0%vs. prior month
$590.3K
latest month
12-month trend
B0CVDZ7WYW
Amazon Fire HD 8 tablet (newest model), 8” HD Display, 4GB memory, 64GB, responsive and vibrant, designed for portable entertainment, Black
5K
▼ 50.0%vs. prior month
$650K
latest month
12-month trend
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Best Amazon Tablet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon is the best-performing amazon tablet brand in July 2026, moving 34,000 units across 7 ASINs for 57.6% of Top 10 volume. Apple follows with 17,000 units (28.8%), ahead of Samsung on 8,000 units (13.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $99.99 to $299.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
7 ASINs in Top 10
57.6%
Units
34K
Revenue
$4.7M
Avg. price
$99.99
B0BL6DCNGR
$134.99·★4.5·12K revsAmazon Fire HD 10 Kids Pro tablet (newest model) ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental controls, 13-hr battery and slim case for older kids, 32 GB, Nebula
Units sold10KB0BL8WSCH3
$69.99·★4.4·19.8K revsAmazon Fire 7 Kids tablet (newest model) ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Purple
Units sold6KB0CVDZ7WYW
$89.99·★4.5·10.3K revsAmazon Fire HD 8 tablet (newest model), 8” HD Display, 4GB memory, 64GB, responsive and vibrant, designed for portable entertainment, Black
Units sold5KB0BLBLRLJB
$69.99·★4.4·19.8K revsAmazon Fire 7 Kids tablet, ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Blue
Units sold4KB0BL5SZ3VV
$134.99·★4.5·8.6K revsAmazon Fire HD 10 Kids tablet (newest model) ages 3-7 | Bright 10.1" HD screen with included ad-free and exclusive content, robust parental controls, 13-hr battery, 32 GB, Blue
Units sold3KB0BL8T7R1T
$69.99·★4.4·19.8K revsAmazon Fire 7 Kids tablet (newest model) ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Red
Units sold3KB0BHZWT2FR
$129.99·★4.5·43.9K revsAmazon Fire HD 10 tablet (newest model) built for relaxation, 10.1" vibrant Full HD screen, octa-core processor, 3 GB RAM, 64 GB, Lilac
Units sold3K
Apple
2 ASINs in Top 10
28.8%
Units
17K
Revenue
$4.7M
Avg. price
$248.35
B0DZ75TN5F
$399.00·★4.7·27.8K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Units sold10KB08264XHCZ
$97.70·★4.1·15.8K revsApple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
Units sold7K
Samsung
1 ASIN in Top 10
13.6%
Units
8K
Revenue
$2M
Avg. price
$299.99
B0FVXMHHRP
$299.99·★4.5·2.2K revsSamsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
Units sold8K
Trending Amazon Tablet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BL6DCNGR booked 10K units at $134.99, with ▲ 400.0% MoM change. On the growth side, B0D38HHCG9 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BL6DCNGR
Amazon Fire HD 10 Kids Pro tablet (newest model) ages 6-12. Bright 10.1" HD screen, includes ad-free content, robust parental controls, 13-hr battery and slim case for older kids, 32 GB, Nebula
Price
$134.99
Rating
4.5
Reviews
12K
Latest month sales
B0BL8T7R1T
Amazon Fire 7 Kids tablet (newest model) ages 3-7. Top-selling 7" kids tablet on Amazon. Includes ad-free and exclusive content, easy parental controls, 10-hr battery, 16 GB, Red
Price
$69.99
Rating
4.4
Reviews
19.8K
Latest month sales
B0D38HHCG9
Amazon Fire HD 8 Kids tablet (newest model), ages 3-7. With bright 8" HD screen. Includes ad-free and exclusive content, parental controls and 13-hr battery, 32GB, Disney Pixar Cars
Unlock to view ASIN details and product titles
Price
$94.99
Rating
4.6
Reviews
4.9K
Latest month sales
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