Runts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Runts sales on Amazon US totaled 248,600 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $2,398,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 41.0% of revenue, while a typical listing is priced at $13.20. The keyword itself pulled 14,667 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the runts Top 50 moved 2,976,400 units and $28,368,137 in cumulative sales — an average of 248,033 units and $2,364,011 per month. Monthly throughput topped out at 295,900 units in June 2026 and dipped to 161,200 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Runts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248.6K
▼ 16.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 13.8% MoM
Top 10 Market Share 2026/07
55.5%
Runts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold runts listing on Amazon US in July 2026 is ASIN B09VRJFML3 (Brand: Life Savers), which sold 30,000 units at $4.97 apiece — equal to 12.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $983,530 in July 2026 — 55.5% of unit volume and 41.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Runts' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRJFML3
LIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B00SX1OFJA
Spree Chewy Fruity Candy, Sweet & Sour, Resealable Bag, 12 oz | Grape, lemon, lime, cherry, orange, sweet outside sour inside, resealable share bag, movie snack, sharing, nostalgic
10K
▼ 50.0%vs. prior month
$50.5K
latest month
12-month trend
B07QQVKJVM
Laffy Taffy Mini Bar Bag, Banana, Chewy Taffy Candy, 3.5 oz
10K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
B07W6RHTZJ
SKITTLES Wild Berry Chewy Candy, Share Size Candy Bag, 15.6 Oz | Wild Berry Flavor Chewy Candy, Resealable Share Size Bag, Great for Parties, Movie Night, Gaming Snacks and Candy Dishes
10K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
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Best Runts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing runts brand in July 2026, moving 30,000 units across 1 ASIN for 21.7% of Top 10 volume. Airheads follows with 20,000 units (14.5%), ahead of Starburst on 20,000 units (14.5%).
Volume is spread across 9 brands, with the top three holding 50.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.54 to $9.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
21.7%
Units
30K
Revenue
$149.1K
Avg. price
$4.97
B09VRJFML3
$4.97·★4.8·14.4K revsLIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
Airheads
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Starburst
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$87.4K
Avg. price
$4.54
B0FQ64M7HQ
$4.54·★4.7·1.6K revsSTARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
Units sold20K
Trending Runts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01KOKCYXQ booked 10K units at $8.40, with ▲ 100.0% MoM change. On the growth side, B0GXBXW367 leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KOKCYXQ
LEMONHEAD Hard Lemon Candy, Tangy & Sweet, 0.8 oz Boxes, 24 Ct | Tangy sweet lemon hard candy, classic, mini boxes, lunchbox, party favors, sharing, on-the-go snack
Price
$8.40
Rating
4.7
Reviews
6.9K
Latest month sales
B0F865ZV1M
SOUR PATCH KIDS Chews Soft & Chewy Candy, Share Size, 8.12 oz
Price
$3.96
Rating
4.5
Reviews
657
Latest month sales
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
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