Candy Corn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Candy Corn sales on Amazon US totaled 83,450 units in July 2026 (▼ 2.5% vs. the prior month), generating an estimated $974,080 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.5% of unit volume and 80.1% of revenue, while a typical listing is priced at $11.57. The keyword itself pulled 43,435 Amazon queries over the same period (▲ 81.5% MoM).
Zooming out to the 12-month window ending July 2026, the candy corn Top 50 moved 963,150 units and $11,782,343 in cumulative sales — an average of 80,263 units and $981,862 per month. Monthly throughput topped out at 111,100 units in October 2025 and dipped to 48,850 in May 2026, leaving the latest reading 36.7% higher than August 2025.
Candy Corn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
83.5K
▼ 2.5% MoM
Monthly Revenue 2026/07
$974.1K
▼ 5.0% MoM
Top 10 Market Share 2026/07
81.5%
Candy Corn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold candy corn listing on Amazon US in July 2026 is ASIN B00BGVLO1G (Brand: YumEarth), which sold 20,000 units at $6.99 apiece — equal to 24.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $780,540 in July 2026 — 81.5% of unit volume and 80.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Candy Corn' on Amazon
July 2026
Is 81.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00BGVLO1G
YumEarth Organic Vitamin C Pops Variety Pack, 40 Fruit Flavored Favorites Lollipops, Allergy Friendly, Gluten Free, Non-GMO, Vegan, No Artificial Dyes
20K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B0G1VFHJJH
JOLLY RANCHER Zero Sugar Tropical Fruit Hard Candy Bag, 6.1 oz | Hard Candy in Fruit Punch, Lime, Mango and Golden Pineapple Flavors, Aspartame Free, Individually Wrapped
10K
▲ 11.1%vs. prior month
$64.4K
latest month
12-month trend
B09MSL2TZS
Brach's Star Brites, Peppermint, Individually Wrapped, Made with Real Peppermint Oil, 64oz
8K
▼ 20.0%vs. prior month
$162.5K
latest month
12-month trend
B08PX626SG
YumEarth Organic Pops Fruit Flavored Lollipops, 60 Count (Pack of 1) | Variety Pack, Allergy Friendly, Gluten Free, Non-GMO, Vegan, Dye Free
6K
▼ 40.0%vs. prior month
$66.6K
latest month
12-month trend
B00535HCI0
Goetze's Candy Classic Vanilla Caramel Creams, 1 lb Bag | Individually Wrapped Chewy Caramel & Vanilla Cream Treats, Fresh from the Factory
5K
▲ 0.0%vs. prior month
$75K
latest month
12-month trend
B000BXSRT2
World Confections Candy Cigarettes, Pack of 24
5K
▲ 66.7%vs. prior month
$54.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Candy Corn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YumEarth is the best-performing candy corn brand in July 2026, moving 29,000 units across 3 ASINs for 42.6% of Top 10 volume. Jolly Rancher follows with 10,000 units (14.7%), ahead of Brach's on 8,000 units (11.8%).
With 8 brands splitting the Top 10 and 69.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.44 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YumEarth
3 ASINs in Top 10
42.6%
Units
29K
Revenue
$232.9K
Avg. price
$9.09
B00BGVLO1G
$6.99·★4.8·16.5K revsYumEarth Organic Vitamin C Pops Variety Pack, 40 Fruit Flavored Favorites Lollipops, Allergy Friendly, Gluten Free, Non-GMO, Vegan, No Artificial Dyes
Units sold20KB08PX626SG
$11.46·★4.8·2.5K revsYumEarth Organic Pops Fruit Flavored Lollipops, 60 Count (Pack of 1) | Variety Pack, Allergy Friendly, Gluten Free, Non-GMO, Vegan, Dye Free
Units sold6KB084D5NMR5
$8.82·★4.7·6.4K revsYumEarth Organic Giggles Chewy Candy - Allergy Friendly (Top 9 Free), No Artificial Dyes, Non GMO, Gluten Free, Vegan - Individually Wrapped Fruity Snack Packs - 0.5 Ounce (Pack of 10)
Units sold3K
Jolly Rancher
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$64.4K
Avg. price
$6.44
B0G1VFHJJH
$6.44·★4.6·553 revsJOLLY RANCHER Zero Sugar Tropical Fruit Hard Candy Bag, 6.1 oz | Hard Candy in Fruit Punch, Lime, Mango and Golden Pineapple Flavors, Aspartame Free, Individually Wrapped
Units sold10K
Brach's
1 ASIN in Top 10
11.8%
Units
8K
Revenue
$162.5K
Avg. price
$19.99
B09MSL2TZS
$19.99·★4.8·4.4K revsBrach's Star Brites, Peppermint, Individually Wrapped, Made with Real Peppermint Oil, 64oz
Units sold8K
Trending Candy Corn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GXBXW367 booked 5K units at $22.99, with ▲ 150.0% MoM change. On the growth side, B07RRF8158 leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
B0FV57MPBN
Brach's Classic Candy Corn, Fall Treats, 50 oz | Classic candy corn, honey-forward flavor, movie night, party, fall treat, party bowls, Halloween, sharing, bulk bag, seasonal
Price
$8.68
Rating
4.6
Reviews
229
Latest month sales
B07RRF8158
CWI Gifts Wooden Candy Corn Shelf Sitters 3/Set
Unlock to view ASIN details and product titles
Price
$15.45
Rating
4.5
Reviews
589
Latest month sales
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