Rubber Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rubber Mat sales on Amazon US totaled 201,200 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $3,590,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 39.8% of revenue, while a typical listing is priced at $27.80. The keyword itself pulled 36,172 Amazon queries over the same period (▼ 15.3% MoM).
Zooming out to the 12-month window ending July 2026, the rubber mat Top 50 moved 2,297,500 units and $43,617,795 in cumulative sales — an average of 191,458 units and $3,634,816 per month. Monthly throughput topped out at 226,100 units in November 2025 and dipped to 104,200 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Rubber Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.2K
▼ 8.2% MoM
Monthly Revenue 2026/07
$3.6M
▼ 13.2% MoM
Top 10 Market Share 2026/07
56.2%
Rubber Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rubber mat listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 14.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $1,429,230 in July 2026 — 56.2% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rubber Mat' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
10K
▲ 42.9%vs. prior month
$135.3K
latest month
12-month trend
B0FNWLJWKG
19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection
10K
▲ 0.0%vs. prior month
$112.1K
latest month
12-month trend
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Best Rubber Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing rubber mat brand in July 2026, moving 30,000 units across 1 ASIN for 26.5% of Top 10 volume. GORILLA GRIP follows with 18,000 units (15.9%), ahead of Bosap on 10,000 units (8.8%).
Volume is spread across 9 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.31 to $9.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
1 ASIN in Top 10
26.5%
Units
30K
Revenue
$282K
Avg. price
$9.38
B0CFGYFCYL
$9.38·★4.4·52.2K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30K
GORILLA GRIP
2 ASINs in Top 10
15.9%
Units
18K
Revenue
$181.7K
Avg. price
$9.69
B07FPQZG6V
$9.39·★4.3·85.2K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10KB081S7C5DN
$9.98·★4.6·29.6K revsGORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
Units sold8K
Bosap
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$96K
Avg. price
$9.31
B0CGDLK8JY
$9.31·★4.4·5.9K revsBath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
Units sold10K
Trending Rubber Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GLQH4453 booked 10K units at $22.99, with ▲ 66.7% MoM change. On the growth side, B0GVD88B6V leads positive momentum with ▲ 471.4% MoM growth on 4K units, with B0C7HGMPNC close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Price
$22.99
Rating
4.2
Reviews
1K
Latest month sales
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
Price
$8.49
Rating
4.5
Reviews
215
Latest month sales
B0C7HGMPNC
homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free | Mildew Resistant, Machine Washable, Extra Long Tub Mat, Shower Mats for Inside Shower, Bath Mat for Tub Non Slip EU Certified
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
12.8K
Latest month sales
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