Welcome Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Welcome Mat sales on Amazon US totaled 78,600 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $1,402,834 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 46.8% of revenue, while a typical listing is priced at $19.53. The keyword itself pulled 114,980 Amazon queries over the same period (▲ 22.9% MoM).
Zooming out to the 12-month window ending July 2026, the welcome mat Top 50 moved 907,600 units and $16,000,400 in cumulative sales — an average of 75,633 units and $1,333,367 per month. Monthly throughput topped out at 91,400 units in January 2026 and dipped to 43,600 in May 2026, leaving the latest reading 29.6% higher than August 2025.
Welcome Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
78.6K
▼ 11.4% MoM
Monthly Revenue 2026/07
$1.4M
▼ 14.5% MoM
Top 10 Market Share 2026/07
48.3%
Welcome Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold welcome mat listing on Amazon US in July 2026 is ASIN B072K1G53F (Brand: GORILLA GRIP), which sold 6,000 units at $16.99 apiece — equal to 7.6% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $656,160 in July 2026 — 48.3% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Welcome Mat' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
6K
▲ 20.0%vs. prior month
$98.6K
latest month
12-month trend
B08N6VLJKV
Muddy Mat® | Super Water Absorbent Door Mat Indoor, Microfiber Quick Dry Chenille Entryway Rug, Slip Resistant Front Door Mat, Indoor Mats for Entryway, Machine Washable Pet Rug, Grey 30"x19"
5K
▼ 28.6%vs. prior month
$121.5K
latest month
12-month trend
B07G8L135X
ubdyo Extra Durable Door Mat Outside Entrance (30" x 17", Bright Brown) | Dirt Trapping, Non-Slip Backing, Indoor or Outdoor Use, Welcome Mat, Low Profile, Natural Rubber, Stain Fade Resistant
4K
▲ 0.0%vs. prior month
$72.5K
latest month
12-month trend
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
4K
▲ 471.4%vs. prior month
$30.7K
latest month
12-month trend
B0CLL7XWZT
HIYARD Sturdy Front Door Mat, Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor, Stain and Fade Resistant, Non-Slip Backing Entry Mat Low Profile Doormat for Entryway, 29×17, Beige
4K
▼ 20.0%vs. prior month
$52K
latest month
12-month trend
B0F7J1FG8Q
Muddy Mat® | Super Water Absorbent Door Mat Indoor, Microfiber Quick Dry Chenille Entryway Rug, Slip Resistant Front Door Mat, Indoor Mats for Entryway, Machine Washable Pet Rug, Grey 24"x36"
4K
▼ 42.9%vs. prior month
$141.7K
latest month
12-month trend
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Best Welcome Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Muddy Mat is the best-performing welcome mat brand in July 2026, moving 9,000 units across 2 ASINs for 23.7% of Top 10 volume. GORILLA GRIP follows with 6,000 units (15.8%), ahead of OLANLY on 6,000 units (15.8%).
Volume is spread across 8 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.23 to $30.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Muddy Mat
2 ASINs in Top 10
23.7%
Units
9K
Revenue
$263.3K
Avg. price
$30.95
B08N6VLJKV
$24.95·★4.7·54.1K revsMuddy Mat® | Super Water Absorbent Door Mat Indoor, Microfiber Quick Dry Chenille Entryway Rug, Slip Resistant Front Door Mat, Indoor Mats for Entryway, Machine Washable Pet Rug, Grey 30"x19"
Units sold5KB0F7J1FG8Q
$36.96·★4.7·54.1K revsMuddy Mat® | Super Water Absorbent Door Mat Indoor, Microfiber Quick Dry Chenille Entryway Rug, Slip Resistant Front Door Mat, Indoor Mats for Entryway, Machine Washable Pet Rug, Grey 24"x36"
Units sold4K
GORILLA GRIP
1 ASIN in Top 10
15.8%
Units
6K
Revenue
$98.6K
Avg. price
$16.99
B072K1G53F
$16.99·★4.4·39.5K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
OLANLY
2 ASINs in Top 10
15.8%
Units
6K
Revenue
$67K
Avg. price
$12.23
B0CGZSQPFP
$9.47·★4.3·13K revsOLANLY Front Door Mat Outside 29.5x17, All-Season Heavy-Duty Rubber Doormat | Black, Absorbent, Stain and Fade Resistant, Waterproof Non-Slip Backing, Low-Profile Indoor Outdoor Floor Mat for Entryway
Units sold3KB0FCFBCCSK
$14.99·★4.5·1.2K revsOLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Units sold3K
Trending Welcome Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GVD88B6V booked 4K units at $8.49, with ▲ 471.4% MoM change. On the growth side, B0GV43B8R4 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
Price
$8.49
Rating
4.5
Reviews
204
Latest month sales
B0FCFBCCSK
OLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Price
$14.99
Rating
4.5
Reviews
1.2K
Latest month sales
B0GV43B8R4
Front Door Mat, Heavy Duty Waterproof Doormat 29.5"x17", Grey | Indoor Outdoor Non-Slip Low Profile Dirt Trapper Absorbent Rubber Mat for Entryway, Stain Fade Resistant Easy Clean
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
92
Latest month sales
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