Rtic Cooler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rtic Cooler sales on Amazon US totaled 47,500 units in July 2026 (▼ 30.8% vs. the prior month), generating an estimated $3,294,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 38.6% of revenue, while a typical listing is priced at $107.08. The keyword itself pulled 106,783 Amazon queries over the same period (▼ 34.0% MoM).
Zooming out to the 12-month window ending July 2026, the rtic cooler Top 50 moved 334,000 units and $23,596,068 in cumulative sales — an average of 27,833 units and $1,966,339 per month. Monthly throughput topped out at 68,650 units in June 2026 and dipped to 13,050 in January 2026, leaving the latest reading 24.8% higher than August 2025.
Rtic Cooler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.5K
▼ 30.8% MoM
Monthly Revenue 2026/07
$3.3M
▼ 34.4% MoM
Top 10 Market Share 2026/07
58.9%
Rtic Cooler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rtic cooler listing on Amazon US in July 2026 is ASIN B0773FVRZY (Brand: Cooler Shock), which sold 6,000 units at $29.99 apiece — equal to 12.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $1,270,470 in July 2026 — 58.9% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rtic Cooler' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0773FVRZY
Cooler Shock Reusable Ice Packs for Cooler - Long Lasting Cold Freezer Packs for Coolers and Lunch Boxes - Cooler Ice Packs for Camping Gear, Fishing, Road Trips, Beach Must Haves
6K
▼ 25.0%vs. prior month
$179.9K
latest month
12-month trend
B08VDBW5PW
SPARTER Backpack Cooler Insulated 33/49 Can Leakproof Waterproof Bag Beach | 20H Double Compartments Multi Pockets Bottle Opener Water Resistant Lightweight Padded Strap Picnic Hiking Camping Men Women
4K
▲ 0.0%vs. prior month
$128.2K
latest month
12-month trend
B0CC93FQN8
Hulongo Large Waterproof Insulated Cooler Backpack, 30L, 48Cans | Men & Women, Leak Proof, for Camping, Beach, Fishing, Picnic, Travel, Outdoor
3K
▲ 0.0%vs. prior month
$118K
latest month
12-month trend
B08LMVJJ9Q
Coleman Classic Series Insulated Portable Rolling Cooler with Wheels, Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days
3K
▼ 57.1%vs. prior month
$297.4K
latest month
12-month trend
B00AU6G4QS
Coleman Xtreme Rolling Cooler with Wheels, Extra-Walled Insulation Keeps Ice up to 5 Days, Portable Wheeled Hard Chiller
3K
▲ 50.0%vs. prior month
$164.6K
latest month
12-month trend
B0CPFGZ5PD
Maelstrom 30/40 Can Soft Cooler Bag, Leakproof Insulated Ice Chest | 24h Cold (With Ice), 5-Layer Insulation, Multi-Pockets ,Lightweight,Perfect For Camping, Beach, Hiking, Kayaking, Road Trips
2K
▲ 0.0%vs. prior month
$54.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rtic Cooler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cooler Shock is the best-performing rtic cooler brand in July 2026, moving 6,000 units across 1 ASIN for 21.4% of Top 10 volume. Coleman follows with 6,000 units (21.4%), ahead of SPARTER on 4,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.99 to $92.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cooler Shock
1 ASIN in Top 10
21.4%
Units
6K
Revenue
$179.9K
Avg. price
$29.99
B0773FVRZY
$29.99·★4.6·12.1K revsCooler Shock Reusable Ice Packs for Cooler - Long Lasting Cold Freezer Packs for Coolers and Lunch Boxes - Cooler Ice Packs for Camping Gear, Fishing, Road Trips, Beach Must Haves
Units sold6K
Coleman
2 ASINs in Top 10
21.4%
Units
6K
Revenue
$462K
Avg. price
$92.49
B08LMVJJ9Q
$109.99·★4.5·9.4K revsColeman Classic Series Insulated Portable Rolling Cooler with Wheels, Leak-Resistant Outdoor Hard Cooler Keeps Ice up to 5 Days
Units sold3KB00AU6G4QS
$74.99·★4.5·20.5K revsColeman Xtreme Rolling Cooler with Wheels, Extra-Walled Insulation Keeps Ice up to 5 Days, Portable Wheeled Hard Chiller
Units sold3K
SPARTER
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$128.2K
Avg. price
$32.99
B08VDBW5PW
$32.99·★4.5·10.9K revsSPARTER Backpack Cooler Insulated 33/49 Can Leakproof Waterproof Bag Beach | 20H Double Compartments Multi Pockets Bottle Opener Water Resistant Lightweight Padded Strap Picnic Hiking Camping Men Women
Units sold4K
Trending Rtic Cooler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D2D15S4X booked 2K units at $26.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2D15S4X
TENKIST Tactical Insulated Lunch Box Men Double Deck Heavy Duty Cooler Bag | 8h Thermal retention, leakproof, upright structure,tactical panel, hang buckles for work,picnic,trip (Black, 20 Cans)
Price
$26.99
Rating
4.6
Reviews
1.6K
Latest month sales
B06XGJTTRY
Klein Tools 55600 Work Cooler, 17-Quart Lunch Box Holds 18 Cans, Keeps Cool 30 Hours, Seats 300 Lb, Tradesman Pro Tough Box
Price
$59.98
Rating
4.7
Reviews
11.3K
Latest month sales
B0CWNT3B3H
RealCool 35/45 Can Collapsible Soft Cooler Bag, Leakproof Ice Chest | 24h Cold (With Ice), Multi-Pockets, 5-Layer Insulation,Perfect For Lunch,Camping, Picnics, Beach, Road Trips, Work,Kayaking
Unlock to view ASIN details and product titles
Price
$19.97
Rating
4.5
Reviews
1.1K
Latest month sales
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