Roach Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roach sales on Amazon US totaled 654,000 units in July 2026 (▲ 9.6% vs. the prior month), generating an estimated $10,077,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 69.3% of revenue, while a typical listing is priced at $14.54. The keyword itself pulled 17,728 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the roach Top 50 moved 4,762,200 units and $74,441,960 in cumulative sales — an average of 396,850 units and $6,203,497 per month. Monthly throughput topped out at 654,000 units in July 2026 and dipped to 209,200 in February 2026, leaving the latest reading 16.8% higher than August 2025.
Roach Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
654K
▲ 9.6% MoM
Monthly Revenue 2026/07
$10.1M
▲ 9.1% MoM
Top 10 Market Share 2026/07
61.2%
Roach Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roach listing on Amazon US in July 2026 is ASIN B07JBRJH79 (Brand: Mighty Mint), which sold 80,000 units at $17.50 apiece — equal to 12.2% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $6,983,300 in July 2026 — 61.2% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roach' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0148W0WOE
Syngenta 383920 Advion Cockroach Gel Bait 4 X 30 Gram Tubes Roach Control
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B000KL1LDE
Combat Max 12 Month Roach Killing Bait, Small Roaches, Kill Nest, 18 Count | Child-resistant, fast-acting fipronil formula, nest destroyer, mess-free, no vapor, fumes or odor, kills entire infestation
40K
▲ 33.3%vs. prior month
$433.2K
latest month
12-month trend
B00NES7LMU
Raid Ant & Roach Killer Bug Spray, Fragrance Free, 17.5 oz, 2 Count | Kills Ants & Roaches on Contact, Keeps Killing For Up to 13 Weeks, For Home Use, No Lingering Chemical Odor
40K
▲ 33.3%vs. prior month
$383.2K
latest month
12-month trend
B001ACMBJK
Combat Max Roach Killing Bait, Large Roaches, Kills the Nest, 8 Count | Targets large roaches at the source, eliminates nests, child-resistant design, unscented, kills for 3 months
30K
▲ 50.0%vs. prior month
$233.7K
latest month
12-month trend
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Best Roach Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Combat is the best-performing roach brand in July 2026, moving 90,000 units across 3 ASINs for 22.5% of Top 10 volume. Mighty Mint follows with 80,000 units (20.0%), ahead of Ortho on 80,000 units (20.0%).
With 6 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.55 to $18.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Combat
3 ASINs in Top 10
22.5%
Units
90K
Revenue
$832.7K
Avg. price
$9.55
B000KL1LDE
$12.59·★4.3·44.6K revsCombat Max 12 Month Roach Killing Bait, Small Roaches, Kill Nest, 18 Count | Child-resistant, fast-acting fipronil formula, nest destroyer, mess-free, no vapor, fumes or odor, kills entire infestation
Units sold40KB001ACMBJK
$8.09·★4.4·6.3K revsCombat Max Roach Killing Bait, Large Roaches, Kills the Nest, 8 Count | Targets large roaches at the source, eliminates nests, child-resistant design, unscented, kills for 3 months
Units sold30KB000QRAXSG
$7.96·★4.3·29K revsCombat Max Roach Killing Gel, Indoor and Outdoor Use, 1 Syringe, 2.1 Oz | Starts working in hours, fast control of large roaches, long residual action, unscented, transparent gel
Units sold20K
Mighty Mint
1 ASIN in Top 10
20.0%
Units
80K
Revenue
$1.4M
Avg. price
$17.50
B07JBRJH79
$17.50·★4.2·65.5K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80K
Ortho
2 ASINs in Top 10
20.0%
Units
80K
Revenue
$1.6M
Avg. price
$18.45
B01N0TGJHB
$20.75·★4.5·19.5K revsOrtho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
Units sold60KB07WHJW3FR
$16.15·★4.3·29.3K revsOrtho Home Defense Max Indoor Insect Barrier, Wand, 1 gal. | Ready-To-Use Home Bug Killer with Extended Reach Comfort Wand, Kills Ants, Roaches, Spiders, Fleas and Ticks
Units sold20K
Trending Roach Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000QRAXSG booked 20K units at $7.96, with ▲ 100.0% MoM change. On the growth side, B074W94HBQ leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00PLBI4BA close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000QRAXSG
Combat Max Roach Killing Gel, Indoor and Outdoor Use, 1 Syringe, 2.1 Oz | Starts working in hours, fast control of large roaches, long residual action, unscented, transparent gel
Price
$7.96
Rating
4.3
Reviews
29K
Latest month sales
B074W94HBQ
Syngenta - 61596 Evolution Cockroach Gel Bait, Size: 4 x 1.06 oz (30g), Various
Price
$35.75
Rating
4.5
Reviews
2.9K
Latest month sales
B00PLBI4BA
Raid Double Control Small Roach Baits, Plus Egg Stoppers, Child Resistant, For Indoor Use, Kills Roaches for 3 Months, 12 Count
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
1.5K
Latest month sales
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