Roach Gel Bait Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roach Gel Bait sales on Amazon US totaled 416,950 units in July 2026 (▲ 15.0% vs. the prior month), generating an estimated $7,904,901 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.0% of unit volume and 70.2% of revenue, while a typical listing is priced at $22.62. The keyword itself pulled 46,255 Amazon queries over the same period (▲ 34.8% MoM).
Zooming out to the 12-month window ending July 2026, the roach gel bait Top 50 moved 3,176,800 units and $59,823,926 in cumulative sales — an average of 264,733 units and $4,985,327 per month. Monthly throughput topped out at 416,950 units in July 2026 and dipped to 156,600 in February 2026, leaving the latest reading 18.1% higher than August 2025.
Roach Gel Bait Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
416.9K
▲ 15.0% MoM
Monthly Revenue 2026/07
$7.9M
▲ 14.2% MoM
Top 10 Market Share 2026/07
72.0%
Roach Gel Bait Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roach gel bait listing on Amazon US in July 2026 is ASIN B01N0TGJHB (Brand: Ortho), which sold 60,000 units at $20.75 apiece — equal to 14.4% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $5,547,300 in July 2026 — 72.0% of unit volume and 70.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roach Gel Bait' on Amazon
July 2026
Is 72.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N0TGJHB
Ortho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B0148W0WOE
Syngenta 383920 Advion Cockroach Gel Bait 4 X 30 Gram Tubes Roach Control
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B000KL1LDE
Combat Max 12 Month Roach Killing Bait, Small Roaches, Kill Nest, 18 Count | Child-resistant, fast-acting fipronil formula, nest destroyer, mess-free, no vapor, fumes or odor, kills entire infestation
40K
▲ 33.3%vs. prior month
$433.2K
latest month
12-month trend
B001ACMBJK
Combat Max Roach Killing Bait, Large Roaches, Kills the Nest, 8 Count | Targets large roaches at the source, eliminates nests, child-resistant design, unscented, kills for 3 months
30K
▲ 50.0%vs. prior month
$233.7K
latest month
12-month trend
B007E83LUM
Catchmaster Max-Catch Glue Traps 36pk, Sticky Mouse Traps Indoor for Home | Bulk glue boards for mice & insects, pesticide-free sticky traps for spiders, crickets & roaches, home & garage pest control
30K
▲ 50.0%vs. prior month
$690K
latest month
12-month trend
B00730QW70
advion 383920 4 Tubes and 4 Plungers Cockroach German Roach Pest Control Inse, Brown
20K
▲ 0.0%vs. prior month
$557.6K
latest month
12-month trend
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Best Roach Gel Bait Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Combat is the best-performing roach gel bait brand in July 2026, moving 90,000 units across 3 ASINs for 30.0% of Top 10 volume. Ortho follows with 80,000 units (26.7%), ahead of Syngenta on 80,000 units (26.7%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $26.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Combat
3 ASINs in Top 10
30.0%
Units
90K
Revenue
$832.7K
Avg. price
$9.98
B000KL1LDE
$13.99·★4.3·44.6K revsCombat Max 12 Month Roach Killing Bait, Small Roaches, Kill Nest, 18 Count | Child-resistant, fast-acting fipronil formula, nest destroyer, mess-free, no vapor, fumes or odor, kills entire infestation
Units sold40KB001ACMBJK
$7.99·★4.4·6.3K revsCombat Max Roach Killing Bait, Large Roaches, Kills the Nest, 8 Count | Targets large roaches at the source, eliminates nests, child-resistant design, unscented, kills for 3 months
Units sold30KB000QRAXSG
$7.96·★4.3·28.9K revsCombat Max Roach Killing Gel, Indoor and Outdoor Use, 1 Syringe, 2.1 Oz | Starts working in hours, fast control of large roaches, long residual action, unscented, transparent gel
Units sold20K
Ortho
2 ASINs in Top 10
26.7%
Units
80K
Revenue
$1.6M
Avg. price
$18.45
B01N0TGJHB
$20.75·★4.5·19.5K revsOrtho Home Defense Insect Killer for Indoor & Perimeter2, Wand, 1.33 gal. | Ready-To-Use Bug Killer with Comfort Wand, Kills Ants, Roaches and Spiders, Use in Kitchens, Bathrooms and Home Perimeter
Units sold60KB07WHJW3FR
$16.15·★4.3·29.2K revsOrtho Home Defense Max Indoor Insect Barrier, Wand, 1 gal. | Ready-To-Use Home Bug Killer with Extended Reach Comfort Wand, Kills Ants, Roaches, Spiders, Fleas and Ticks
Units sold20K
Syngenta
2 ASINs in Top 10
26.7%
Units
80K
Revenue
$2M
Avg. price
$26.67
B0148W0WOE
$24.45·★4.6·64.6K revsSyngenta 383920 Advion Cockroach Gel Bait 4 X 30 Gram Tubes Roach Control
Units sold60KB00730QW70
$28.90·★4.6·64.3K revsadvion 383920 4 Tubes and 4 Plungers Cockroach German Roach Pest Control Inse, Brown
Units sold20K
Trending Roach Gel Bait Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0H5QNNMFG booked 10K units at $29.98. On the growth side, B0H15GRNGR leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B074W94HBQ close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H5QNNMFG
2026 Upgraded Ultrasonic Indoor Pest Repeller, 3-Mode Mouse Traps, 6 Pack | Electronic Plug-in Rodent & Insect Deterrent for Mouse, Rat, Roach, Ant, Spider and Mosquito in Home, Office, Garage
Price
$29.98
Rating
4.2
Reviews
739
Latest month sales
B0H15GRNGR
Roach Repellent Indoor, Helps Keep Cockroaches Away from Sink/Cabinets/Appliances/Storage Areas, Pet Safe Roaches to Home-8 Count
Price
$19.99
Rating
4.7
Reviews
170
Latest month sales
B074W94HBQ
Syngenta - 61596 Evolution Cockroach Gel Bait, Size: 4 x 1.06 oz (30g), Various
Unlock to view ASIN details and product titles
Price
$36.40
Rating
4.5
Reviews
2.9K
Latest month sales
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